What’s the first thing you do when deciding to try a new restaurant, stay at a new hotel or find a new health care provider? For 88% of consumers, it’s check online reviews. As technology has grown, reviews have become an extremely influential source of information for consumers before buying a product or service. That […]
The Power of a Negative Review Read More »
The definition of marketing is “the action or business of promoting and selling products or services.” But, as we all know, much more goes into it than just that. With advances in technology (smartphones, tablets, etc.) making communication easier and more relevant than ever, marketing tasks can seem endless. That’s why outsourcing your marketing needs
The Key to a Successful Marketing Strategy? Outsourcing. Read More »
Whiteboard Marketing has provided SEO (Search Engine Optimization) for dentists since our inception in 2005. SEO has been proven to have one of the highest return on investments for dentists looking to grow their practices. We understand that there are a lot of marketing companies who claim to provide Search Engine Optimization services to their
So, your website is all set up and ready to go. The goal is to make sure your customers are informed and interested in your product or service, creating new leads, right? To do that, we need to create enthralling copy (text) to hold the attention of your prospective customer and result in a conversion.
Hopefully you know by now that reviews are extremely important to every business. Reviews are the internet version of word-of-mouth marketing nowadays. Consumers trust real people that have experienced your product more than what you say on your website. Most of your potential customers will look at reviews before contacting your business for an appointment.
How Do You Ask For Reviews? Read More »
You just spent hours creating 500 words for a blog post. You’ve done everything you can to be creative, witty, and strategic to engage those who read it. You’ve done your research and added the best stock images you could find. You post it… Now what happens to your masterpiece? We put so much work into
Google recently introduced some new changes to its account security features, and it’s time to take notice. You’ve thought about internet security before, right? That’s because internet privacy has become an important issue, particularly in the United States. Never one to fall behind, Google has taken note and developed new privacy features for your account.
Opt-In: Google Enhances Account Security Read More »
Do you ever look at your website and think, “Sure, it’s old, but it gets the job done!” Let’s break that mindset. If you have an old website, it’s likely not getting the job done at all. Google changes its algorithm all the time, which means old sites can be left in the dust by
5 Steps to Make Old Website Content New Read More »
Audits. While the word elicits excitement from few, doing an audit is as important for your web presence as it is for your finances. Regular audits of your website can ensure that your site is running smoothly and offering a user-friendly experience. But where do you start? Here are five things to give you a
Website Auditing 101 Read More »
LinkedIn allows your business to measure multiple different statistics to track the success of your marketing throughout your ‘selling process.’ If you’re not already, it’s time to make sure you’re properly tracking the effectiveness of your social selling using LinkedIn. But first, what is social selling? Social selling is the process of developing professional relationships
Are You Properly Measuring Your Social Selling Strategy on LinkedIn? Read More »
