Category: Digital Marketing

What You Should Expect From Your Digital Marketing Partner

Digital Marketing /

When engaging with a digital marketing partner, you should have high expectations. First and foremost, you should expect professionalism and expertise. Your digital marketing partner should demonstrate a deep understanding of your industry, your target audience, and your unique challenges. They should be able to communicate effectively, set realistic expectations, and provide regular updates on […]

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Here’s Why You Need to Track Your Dental Marketing Success

Digital Marketing /

Developing your marketing plan on data you’ve collected ensures you’ll target patients where they are online–and reveals new opportunities to reach patients and reallocate resources. At Whiteboard Marketing, we build each client’s plan based on data, analytics and tracking. Today, we share the basics of tracking your marketing–and how crucial this is for success. Benefits

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30 Dental Practice Marketing Trends to Watch in 2022

Digital Marketing /

With two years of unprecedented change in the dental industry behind us, it’s time to evaluate emerging trends in the new practice landscape and the direction dental marketing is heading. From 24/7 patient convenience to new social media platforms to targeted advertising, consider your current practice marketing strategy and how you can incorporate these new

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The Step-by-Step Guide to Creating a Dental Marketing Plan

Digital Marketing /

With 2022 just around the corner, it’s time to start planning your dental practice marketing strategy for next year. If you’ve never created a marketing action plan for your practice, the thought can be intimidating. However, it often just requires some valuable time spent evaluating current patient data, your goals as a practice and your

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5 Tools to Take Your Social Media From Good to Great

Digital Marketing /

You don’t have to be a graphic designer or advertising expert to create click-worthy, engaging content for your practice/business’ social media page. Below are five easy-to-use social media tools that our digital marketing team uses to schedule great content for our clients. 1. Canva This user-friendly graphic software is perfect for creating eye-catching graphics and

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How to Design a Website My Customers Will Actually Use

Branding, Digital Marketing, Websites /

We understand how overwhelming website design can be, especially at the beginning of the process. Where do you even begin? While all businesses are unique and use their websites differently, we have found that most small businesses want the same three ideas incorporated in a new site: Clear branding (prominent logo, phone number, slogan, colors)

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