Whiteboard Marketing

ROI of SEO

by Jon Cahen

Posted on May 09, 2019 at 15:18 PM

Definition of SEO SEO or Search Engine Optimization is the practice of improving your position and brand visibility on search engine response pages (SERPs) in order to increase the likelihood of either organic traffic to your website or a future conversion. Why SEO Improves Revenue and Return on Investment: SEO’s goal is to 1. appear […]

Easy Tips on Writing A Blog for Your Business

by Kristi Simone

Posted on March 08, 2019 at 17:04 PM

Easy tips on writing a blog for your business Writing blogs for your website is an important part of your SEO and brand-building strategy. However, many of our clients are hesitant to write or post a blog because they don’t know where to start. When surveyed, the majority of our clients said they don’t know […]

SEO – Knowledge Cards Will Gain More SERP Real Estate In 2019

by Jon Cahen

Posted on January 29, 2019 at 19:21 PM

What is a Knowledge Card or Knowledge Graph? A knowledge card is any information box that appears as a featured result after a Google Search is made. Google is constantly testing the layout of Search Engine Response Pages. Business owners will recognize the knowledge panel on the right side of SERPs generated by Google […]

Google Shuts Down Google+ for Good

by Kristi Simone

Posted on October 09, 2018 at 12:51 PM

Google announced today that it is officially shutting down Google+ after receiving backlash from reportedly failing to publicly disclose a security bug that affected hundreds of thousands of Google+ accounts. Google announced this decision in a blog post and outlined the specific reasons that lead to the end of Google+. To combat the cybersecurity issues […]

Are You Required to Make Your Website ADA Compliant?

by Kristi Simone

Posted on August 17, 2018 at 13:00 PM

There has been a lot of information online recently about making websites ADA compliant. We have received many questions from our clients about the new ADA compliance guidelines and what they need to do about it. The Americans with Disabilities Act (ADA) of 1990 is the reason we have things like disabled parking requirements, service […]

Make These Updates to Your Google My Business Page Now!

by Kristi Simone

Posted on July 12, 2018 at 13:56 PM

Google has been making changes to your Google My Business (GMB) Page lately and it will benefit your business to utilize the new tools that have been added. As we know, Google is constantly working to help local businesses get found online, especially by prospective customers who are near your location. Make sure you […]

Your Yelp Questions, Answered!

by Hanna Ellison

Posted on July 06, 2018 at 15:57 PM

Yelp can be a very confusing platform for a lot of small business owners. It can be hard to determine if Yelp is the right platform for your industry. It can also be difficult to optimize your profile to get reviews and to be found by potential customers. You may have noticed that Yelp has […]

What Do I Need to Know About Google Mobile First Indexing

by Jon Cahen

Posted on June 15, 2018 at 08:00 AM

As the saying goes, “Change is the only constant in life.” To follow suit, in 2018, we digital marketers will switch our strategies to target a mobile-first indexing. What does this mean for your website? Hopefully not much if you’ve been making consistent updates to your website and if you read our “2018 Marketing Predictions” […]

Do I Need an SSL Certificate to Secure My Site?

by Jon Cahen

Posted on April 16, 2018 at 16:35 PM

In this ever-evolving internet sphere, security is on everyone’s mind. Therefore, making sure your site is secure is extremely important to gaining and maintaining customers. How does an SSL certificate play into that? Do you really need one? The short answer: Yes. But, let’s walk through the reasons why, and talk about what kind of […]

4 Steps to Telling Your Brand Story on Social Media

by Abby Hanson and Kristi Simone

Posted on March 12, 2018 at 08:00 AM

As social media continues to evolve at a rapid-fire pace, we see recurring recommendations to make your business stand out by telling its brand story. Everyone loves a great story, and that mindset doesn’t change for what people read on social media. Professor Marcus Collins at University of Michigan says, “As storytelling animals, we humans […]

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