Whiteboard Marketing
BLOG

5 Marketing Predictions to Implement in 2018

by Abby Hanson and Kristi Simone

Posted on December 12, 2017 at 17:18 PM

As 2017 wraps up, we want to take a look ahead at some of the key changes that will impact your 2018 local business marketing strategy. You may have read many predictions about 2018 in different blogs today, but we believe our strategies below are changes that any business owner can realistically implement in the […]

Continue Reading


How to Name Your Google My Business Page If You Have a Multi-Dentist Practice

by Brittanee Barton

Posted on November 20, 2017 at 21:50 PM

Google has communicated how important every dentist’s Google My Business (GMB) page is to his or her local ranking and how patients search for a dentist in their area. In fact, Google states that “local results [that] appear for people who search for businesses and places near their location” are one of the most important factors […]

Continue Reading


How to Write Content for Your Customers and Google

by Marissa Fracassa

Posted on October 30, 2017 at 19:11 PM

In the real estate world, we hear that the key to success is location, location location. In the SEO and website design world, the key to success is content, content, content. And, not just content, but original content. When writing content for your website, it can sometimes be difficult to balance the flow of the […]

Continue Reading


4 Goals for Your Website Design

by Marissa Fracassa

Posted on October 28, 2017 at 19:54 PM

Website design today is more visual and streamlined than ever before. It is also more complicated and strategic from a design and optimization standpoint. Essentially, we build websites that are created to look like we didn’t design them too much. We work hard to make it look simple. When designing a new website or updating […]

Continue Reading


8 Tips for Recording Professional Videos

by Kristi Simone

Posted on August 30, 2017 at 17:17 PM

We know that shooting video that is professional and engaging can be a challenge, especially when you are filming with an iPhone or tablet. Yes, these videos will look different than those filmed and produced by a hired film crew. That’s the idea. Viewers today want to see the organic, real version of people and […]

Continue Reading


What are Google Posts and How Do I Get Started?

by Kristi Simone

Posted on August 18, 2017 at 15:55 PM

Google recently launched Google Posts inside of your Google My Business Page. Truly, this is one of the only “free advertising” opportunities Google gives businesses, so you should take advantage of it. What are Google Posts? Inside your Google My Business page, Google has created a feature called “Posts.” Posts allow you to publish information […]

Continue Reading


What is Google Messaging and How Do I Use It?

by Kristi Simone

Posted on August 18, 2017 at 15:54 PM

Google also recently introduced a new feature called Google Messaging. Google Messaging allows you to chat directly with customers who find your business listing on Google Search. Google says, “Responding to customers can help you answer their questions, tell your business’s story, and attract more people to your location.” Where does Google Messaging show up […]

Continue Reading


Is Your Company Newsletter Working for You?

by Jackie King

Posted on August 03, 2017 at 19:50 PM

Today’s world is digital. As a business owner, that means your business should be digital too. There are several ways to be visible to new customers across the web, but how are you getting your brand in front of current or previous customers? Email marketing is a way to do just that. This type of […]

Continue Reading


How Long Should I Invest in PPC Before I See Results?

by Jon Krempasky

Posted on July 26, 2017 at 16:23 PM

Is PPC something your business should be investing in?  You should and here’s why: What is PPC? PPC stands for pay-per-click, which increases your business’ search position on Google to gain exposure. It stands for pay-per-click, which is the ability to show advertisements to users on both Google and Facebook based on their browsing interests, […]

Continue Reading


Best PPC Campaigns for Small Businesses

by Jon Krempasky

Posted on July 19, 2017 at 20:47 PM

Have you heard of someone in the marketing field discussing the benefits of PPC? Whether it be for Google or Facebook, large company or small, PPC can grow your brand. With the age of technology growing, marketing is becoming prominently digital creating a presence, not only face-to-face, but on the world wide web. Take a […]

Continue Reading