Whiteboard Marketing

PPC Advertising Pays Off Big for Dental Practices

by Kelley Finan

Posted on November 08, 2019 at 13:09 PM

In our work with dental practices, we’re seeing an upward trend with dentists who use PPC (pay-per-click) advertising as a primary strategy in their marketing efforts. These dentists are reporting increased visits to their websites, more calls and contact form submissions, and higher rates of conversion from web searchers to patients. Simply put, PPC is […]

All Because of AJ

by Jody White

Posted on October 22, 2019 at 17:18 PM

In 1999, the young cousin of my husband Sean White, founder and CEO of Whiteboard Marketing, was diagnosed with astrocytoma, a form of brain cancer. AJ was just 7 years old at the time. AJ was one of the most amazing young boys you could ever meett. He loved magic, people, movies. . . and […]

5 Easy Tips to Make Your Social Media Better

by Christi Richter

Posted on July 19, 2019 at 08:00 AM

Social media is more than just sharing photos and posting witty captions. In this day and age, a good, professional social media presence is a must-have for any company. Through channels like Facebook and Twitter, you can advertise your brand, connect with customers, and show the validity of your company. Are you posting for your […]

How to Choose the Right Social Media Channel for Your Business

by Vanessa Copetas

Posted on July 05, 2019 at 08:00 AM

For those new to the world of social media, understanding each social channel can be a little overwhelming. With Twitter, Facebook, Instagram, LinkedIn and more, it can be hard to figure out which ones to utilize. While it may seem tempting to create an account on every platform, this can end up doing more harm […]

Does Responding to Online Patient Reviews Violate HIPAA?

by Kristi Simone

Posted on May 24, 2019 at 19:55 PM

You Can Respond to Online Patient Reviews and Maintain HIPAA Compliance We manage marketing for approximately 130 dental practices across the US, including online reviews and reputation management. Maintaining HIPAA compliance is the absolute priority when we respond to reviews, but we do respond to positive and negative reviews with some specific parameters. Below are […]

ROI of SEO

by Jon Cahen

Posted on May 09, 2019 at 15:18 PM

Definition of SEO SEO or Search Engine Optimization is the practice of improving your position and brand visibility on search engine response pages (SERPs) in order to increase the likelihood of either organic traffic to your website or a future conversion. Why SEO Improves Revenue and Return on Investment: SEO’s goal is to 1. appear […]

How Important is your Business Name, Address and Phone in Google Search?

by Kristi Simone

Posted on April 17, 2019 at 20:55 PM

Your NAP Helps Your Business Make the MAP. Your business Name, Address, and Phone (NAP) are VITAL pieces of information Google looks for to determine your credibility and authority. Search engines take this data into account when determining which companies to select to show up during a local search for a product or service. Local […]

Easy Tips on Writing A Blog for Your Business

by Kristi Simone

Posted on March 08, 2019 at 17:04 PM

Easy tips on writing a blog for your business Writing blogs for your website is an important part of your SEO and brand-building strategy. However, many of our clients are hesitant to write or post a blog because they don’t know where to start. When surveyed, the majority of our clients said they don’t know […]

SEO – Knowledge Cards Will Gain More SERP Real Estate In 2019

by Jon Cahen

Posted on January 29, 2019 at 19:21 PM

What is a Knowledge Card or Knowledge Graph? A knowledge card is any information box that appears as a featured result after a Google Search is made. Google is constantly testing the layout of Search Engine Response Pages. Business owners will recognize the knowledge panel on the right side of SERPs generated by Google […]

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We would love to conduct a marketing audit of your current website effectiveness and SEO ranking, local business listings, social media, online reviews and more - at no charge. Then, we’ll get together to discuss our findings and make a few recommendations to more effectively market your brand and get customers.