Does Responding to Online Patient Reviews Violate HIPAA?
by Kristi Simone
Posted on May 24, 2019 at 19:55 PM
You Can Respond to Online Patient Reviews and Maintain HIPAA Compliance We manage marketing for approximately 130 dental practices across the US, including online reviews and reputation management. Maintaining HIPAA compliance is the absolute priority when we respond to reviews, but we do respond to positive and negative reviews with some specific parameters. Below are […]
Continue ReadingROI of SEO
by Jon Cahen
Posted on May 09, 2019 at 15:18 PM
Definition of SEO SEO or Search Engine Optimization is the practice of improving your position and brand visibility on search engine response pages (SERPs) in order to increase the likelihood of either organic traffic to your website or a future conversion. Why SEO Improves Revenue and Return on Investment: SEO’s goal is to 1. appear […]
Continue ReadingHow Important is your Business Name, Address and Phone in Google Search?
by Kristi Simone
Posted on April 17, 2019 at 20:55 PM
Your NAP Helps Your Business Make the MAP. Your business Name, Address, and Phone (NAP) are VITAL pieces of information Google looks for to determine your credibility and authority. Search engines take this data into account when determining which companies to select to show up during a local search for a product or service. Local […]
Continue ReadingEasy Tips on Writing A Blog for Your Business
by Kristi Simone
Posted on March 08, 2019 at 17:04 PM
Easy tips on writing a blog for your business Writing blogs for your website is an important part of your SEO and brand-building strategy. However, many of our clients are hesitant to write or post a blog because they don’t know where to start. When surveyed, the majority of our clients said they don’t know […]
Continue ReadingSEO – Knowledge Cards Will Gain More SERP Real Estate In 2019
by Jon Cahen
Posted on January 29, 2019 at 19:21 PM
What is a Knowledge Card or Knowledge Graph? A knowledge card is any information box that appears as a featured result after a Google Search is made. Google is constantly testing the layout of Search Engine Response Pages. Business owners will recognize the knowledge panel on the right side of SERPs generated by Google […]
Continue ReadingGoogle Shuts Down Google+ for Good
by Kristi Simone
Posted on October 09, 2018 at 12:51 PM
Google announced today that it is officially shutting down Google+ after receiving backlash from reportedly failing to publicly disclose a security bug that affected hundreds of thousands of Google+ accounts. Google announced this decision in a blog post and outlined the specific reasons that lead to the end of Google+. To combat the cybersecurity issues […]
Continue ReadingAre You Required to Make Your Website ADA Compliant?
by Kristi Simone
Posted on August 17, 2018 at 13:00 PM
There has been a lot of information online recently about making websites ADA compliant. We have received many questions from our clients about the new ADA compliance guidelines and what they need to do about it. The Americans with Disabilities Act (ADA) of 1990 is the reason we have things like disabled parking requirements, service […]
Continue ReadingWhat Do I Need to Know About Google Mobile First Indexing
by Jon Cahen
Posted on June 15, 2018 at 08:00 AM
As the saying goes, “Change is the only constant in life.” To follow suit, in 2018, we digital marketers will switch our strategies to target a mobile-first indexing. What does this mean for your website? Hopefully not much if you’ve been making consistent updates to your website and if you read our “2018 Marketing Predictions” […]
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