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Christine Crooks Joins Whiteboard Marketing as Managing Director

Whiteboard Marketing, a nationally-recognized dental marketing agency, announced today that 20-year agency veteran Christine Crooks has joined the ...
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30 Dental Practice Marketing Trends to Watch in 2022

With two years of unprecedented change in the dental industry behind us, it’s time to evaluate emerging trends in the new practice landscape and ...
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How to Effectively Respond to Your Dental Practice’s Reviews

You’ve got a strategic review response plan in place. Now, you must focus on how to best respond to the reviews coming into your ...

Why Online Reviews Matter For Your Dental Practice

In today’s digital world, online reviews and reputation management matter to your dental practice more than ever. Ninety-four percent of patients ...
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How to Create the Best Google Business Profile Posts For Dentists

In July 2021, Local SEO expert and Google Top Contributor Joy Hawkins and her team at Sterling Sky did an analysis of over 1,000 Google Posts for ...
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Why Are Google Posts Important for Dentists?

Google Posts are updates you can post directly to your Google Business Profile that provide business updates, offers and event information to anyone ...
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The Step-by-Step Guide to Creating a Dental Marketing Plan

With 2022 just around the corner, it’s time to start planning your dental practice marketing strategy for next year. If you’ve never created a ...
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Facebook Ads versus Google Ads for Dentists

Advertising is a necessity when marketing your dental practice, but how do you decide which platforms to use when targeting new patients? Google ...

How to Market “Use It or Lose It” Benefits to Patients

This time of year, your patients with dental insurance likely have remaining benefits in their Health Savings Account. However, if patients don’t ...
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5 Best Hiring Tips for Your Dental Practice

In today’s post-COVID world, the dental industry is facing major staffing shortages like many other industries across the country. More than 80% of ...
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How to Get New Patients with Google Pay-Per-Click Ads

While your organic social media content, paid boosting and active reviews strategy give you plenty of valuable visibility on the Internet and in your ...
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How to Build a Patient Review Program for Your Practice

Patient reviews are a vital part of building your new patient base and establishing your Expertise, Authority and Trust (EAT) for search engine ...