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Customer Relationship Building 101

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Posted on May 16, 2017 at 13:05 PM

Customer relationships are one of the most important parts of your business, if not the most important. So, how do you begin building those meaningful, lifelong relationships with customers? Customer relationship building starts before someone even makes a purchase. Below we have laid out tips to help to successfully build solid relationships with your clients. […]

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Campaign-Based Marketing: Why You Should Start Doing It

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Posted on May 05, 2017 at 19:46 PM

We are big supporters of campaign-based marketing. If you are going to make the investment in creating a special, an event or a service to offer for your business, we want you to get the best return. Essentially, we want you to leverage the heck out of it. The more times you strategically tell people […]

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How to Optimize Your Video for YouTube

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Posted on April 25, 2017 at 16:21 PM

So, you want to get the most out of your video marketing efforts. You’ve taken your practice video. Now, what do you do with it?  Your video may have been fun to shoot, but we also want to get more out of the time, talent and energy you used to create it.  Essentially, we want […]

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Canva for Marketing

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Posted on April 18, 2017 at 19:54 PM

Creating a cohesive brand image is an important part of marketing your company. This means making your website, internal and social media marketing pieces branded. I’m talking down to the same colors, fonts and types of images you use. Of course, the answer to all of this is to use the same graphic designer to […]

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The Importance of Claiming Healthgrades, Yelp and Bing

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Posted on April 11, 2017 at 22:49 PM

What does claiming mean anyway? Claiming is used to provide customers with valid, accurate information about the brand for which they are searching. From a customer experience perspective, claiming quickens and enhances the customer’s ability to find information about your local brands, services, and products in one sweep. As more patients shift to voicing their […]

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The Best Kinds of Posts for Your Social Sites

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Posted on March 29, 2017 at 20:37 PM

As a practice owner, you understand the importance of making sure your name is out there, but as a dental professional, you may not know where to begin. Trying to decide what, when, where and how to post content to your social media sites can become overwhelming. In an effort to make your life a […]

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How To Use Video with Social Media Marketing: The Social Media Video Challenge

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Posted on March 20, 2017 at 14:18 PM

Social Media when combined with Video Marketing is a powerful combo. According to Hubspot, 4x as many people prefer to watch a video about a product rather than read about it. In this video, our Digital Marketing Manager, Jackie King, will pose a social media video challenge for your business.

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Video Marketing: Getting Started

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Posted on March 10, 2017 at 21:24 PM

It’s 2017 and Video Marketing has become one of the hottest trends for Small Business. In this video, our CMO, Kristi Simone, will give you a few tips to help you incorporate video into your marketing mix and how to get started with video marketing for your small business on your own.

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Website Voice and Brand Voice: How to Keep It Consistent

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Posted on March 06, 2017 at 21:02 PM

So, you have a website now. It’s pretty, featuring the colors you like and a design that is easy to use. Now, all you have to do is fill it with a bunch of content. Words, pictures and meaningful information…seems easy enough, right? For many business owners, generating content for their websites is the hardest […]

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Why You Should Listen to Your Recorded Phone Calls

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Posted on February 24, 2017 at 14:11 PM

Your front desk is the front line and ground zero of your patient experience. Essentially, the front desk is where the new patient conversion is won or lost.   At Whiteboard Marketing, we manage and monitor phone call tracking for the majority of our dental clients. So, we have a lot of opportunities to listen […]

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