How To Create and Post A Facebook Ad
by Whiteboard Marketing
Posted on July 30, 2021 at 16:04 PM
How To Create and Post A Facebook Ad Facebook ads are an extremely effective strategy that all dentists should incorporate into their marketing program. With roughly 2.85 billion monthly active users, Facebook is the most popular social media platform and a perfect place to advertise to both current and prospective patients. To understand how Facebook […]
Continue ReadingWhat Am I Even Paying For?
by Whiteboard Marketing
Posted on June 14, 2021 at 07:00 AM
10 Items Marketing Agencies Need to Convey to their Clients Some Marketing Agencies go through their task checklists and think they are accomplishing great feats, while ignoring the single most important metric. One of the most advantageous aspects of digital marketing is the ability to measure ROI. Marketing isn’t free, it takes time and […]
Continue ReadingHow to Add a Blog Page and Post a Blog On Your Website
by Whiteboard Marketing
Posted on May 28, 2021 at 19:30 PM
Recently, our Whiteboard Marketing team wrote a blog for the Florida Dental Association titled “5 Reasons Your Website Needs a Blog and How to Get Started.” The next step to understanding the value blogs have on your online presence and brand authority is to add a blog page to your website and start posting. Because […]
Continue ReadingKeyword Research and 7 Trending Keywords for Dental Practices
by Corinne Richardson
Posted on April 26, 2021 at 07:28 AM
SEO, or Search Engine Optimization, is not always easy to understand or navigate, but there are free tools that can help! When trying to decipher where to begin with your dental SEO strategy, keyword research is a great place to start. Google Trends is a fantastic resource for anyone curious about what people around the […]
Continue ReadingTop 9 Features Every Modern Dental Practice Website Needs
by Alex Francis
Posted on April 05, 2021 at 17:22 PM
In today’s marketing world there are many ways to get the word out about your business, but your website will be the most important tool in your marketing arsenal. When you are looking at the content that your website provides, there are certain features you can add that will help provide important information to patients […]
Continue Reading5 Basic Google Analytics Reports to Use Frequently
by Whiteboard Marketing
Posted on March 23, 2021 at 19:44 PM
Many of our small business clients know that analytics should play a large role in their digital marketing decisions, but don’t necessarily know where to start. They have access to a Google Analytics account, but the options are overwhelming, and the reports contain foreign verbiage. Let’s take a look at five of the most common […]
Continue ReadingHow Your SEO Efforts Affect Digital Strategy Planning
by Whiteboard Marketing
Posted on March 23, 2021 at 19:34 PM
An online presence should begin where 93% of internet users also start: a search engine. Stat Counter tells us that Google controls over 92% of global search engine market share, so you should probably start with Google too. Google has over 200 ranking factors, making search engine optimization (SEO) an extremely wide scope. Your SEO […]
Continue Reading5 Tips to Maximize Your Small Business PPC Budget
by Whiteboard Marketing
Posted on February 25, 2021 at 07:00 AM
So many factors come into play when starting a pay-per-click (PPC) campaign. A poorly optimized campaign is a waste of money and resources. As a small business owner, you are tasked with being the company accountant, lawyer, human resources, marketing and everything else. The details in researching and setting up a profitable PPC campaign can […]
Continue Reading5 Ways To Modernize Your Practice For New And Existing Patients
by Sean White
Posted on January 29, 2021 at 07:00 AM
In this age of technology, your millennial patients and prospects (one-third of our population) don’t just crave modern convenience; they expect it. Everyone is online, so your practice must meet your audience where they are. Enhancing your customer experience with technological amenities not only helps you keep up with the competition but set a new […]
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