Keyword Research and 7 Trending Keywords for Dental Practices
by Corinne Richardson
Posted on April 26, 2021 at 07:28 AM
SEO, or Search Engine Optimization, is not always easy to understand or navigate, but there are free tools that can help! When trying to decipher where to begin with your dental SEO strategy, keyword research is a great place to start. Google Trends is a fantastic resource for anyone curious about what people around the […]
Continue ReadingTop 9 Features Every Modern Dental Practice Website Needs
by Alex Francis
Posted on April 05, 2021 at 17:22 PM
In today’s marketing world there are many ways to get the word out about your business, but your website will be the most important tool in your marketing arsenal. When you are looking at the content that your website provides, there are certain features you can add that will help provide important information to patients […]
Continue Reading5 Basic Google Analytics Reports to Use Frequently
by Jon Cahen
Posted on March 23, 2021 at 19:44 PM
Many of our small business clients know that analytics should play a large role in their digital marketing decisions, but don’t necessarily know where to start. They have access to a Google Analytics account, but the options are overwhelming, and the reports contain foreign verbiage. Let’s take a look at five of the most common […]
Continue ReadingHow Your SEO Efforts Affect Digital Strategy Planning
by Jon Cahen
Posted on March 23, 2021 at 19:34 PM
An online presence should begin where 93% of internet users also start: a search engine. Stat Counter tells us that Google controls over 92% of global search engine market share, so you should probably start with Google too. Google has over 200 ranking factors, making search engine optimization (SEO) an extremely wide scope. Your SEO […]
Continue Reading5 Tips to Maximize Your Small Business PPC Budget
by Jon Cahen
Posted on February 25, 2021 at 07:00 AM
So many factors come into play when starting a pay-per-click (PPC) campaign. A poorly optimized campaign is a waste of money and resources. As a small business owner, you are tasked with being the company accountant, lawyer, human resources, marketing and everything else. The details in researching and setting up a profitable PPC campaign can […]
Continue Reading5 Ways To Modernize Your Practice For New And Existing Patients
by Sean White
Posted on January 29, 2021 at 07:00 AM
In this age of technology, your millennial patients and prospects (one-third of our population) don’t just crave modern convenience; they expect it. Everyone is online, so your practice must meet your audience where they are. Enhancing your customer experience with technological amenities not only helps you keep up with the competition but set a new […]
Continue Reading4 Dimensions in Your Brand’s Tone of Voice
by Nick Chuvalas
Posted on November 24, 2020 at 19:18 PM
You may not be familiar with the idea of a company’s brand having a “voice” and a “tone”. But chances are you’ve encountered it. A company develops a brand so that audiences can identify with and gain awareness of the company and its products. Why is Your Brand’s Voice and Tone Important? The brand’s voice […]
Continue ReadingHow to Claim and Optimize Your Google My Business Profile
by Corinne Richardson
Posted on October 13, 2020 at 10:00 AM
Claiming and optimizing your Google My Business profile is one of the most valuable components of your Local SEO strategy, and it’s free! As of August 2020, Google is the preferred search engine for 92.05% of people searching for a product or service. In a 2019 study conducted by Moz, 77% of respondents used Google […]
Continue ReadingHow to Recover from the Dental Hygiene Appointment Dropoff
by Nick Chuvalas
Posted on September 11, 2020 at 13:42 PM
It has been nearly six months since dental offices were forced to close their doors to non-emergency dental patients. Little to no hygiene appointments this spring, means fewer follow-up hygiene appointments six months later. This presents a potentially revolving problem every six months if your patients aren’t scheduled for their routine hygiene appointments. Steven Jensen […]
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