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5 Tips to Maximize Your Small Business PPC Budget

by Whiteboard Marketing

Posted on February 25, 2021 at 07:00 AM

So many factors come into play when starting a pay-per-click (PPC) campaign. A poorly optimized campaign is a waste of money and resources. As a small business owner, you are tasked with being the company accountant, lawyer, human resources, marketing and everything else. The details in researching and setting up a profitable PPC campaign can […]

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5 Ways To Modernize Your Practice For New And Existing Patients

by Whiteboard Marketing

Posted on January 29, 2021 at 07:00 AM

In this age of technology, your millennial patients and prospects (one-third of our population) don’t just crave modern convenience; they expect it. Everyone is online, so your practice must meet your audience where they are. Enhancing your customer experience with technological amenities not only helps you keep up with the competition but set a new […]

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Best Practices for Posting Videos to Facebook

by Claire Kudika

Posted on December 11, 2020 at 07:00 AM

If a picture is worth a thousand words, imagine how many a video is worth! In this blog, we will be giving you plenty of helpful information on the best practices to post a video on your Facebook page. Benefits of Video Databox ran a study to see just how useful a video can be […]

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4 Dimensions in Your Brand’s Tone of Voice

by Nick Chuvalas

Posted on November 24, 2020 at 19:18 PM

You may not be familiar with the idea of a company’s brand having a “voice” and a “tone”. But chances are you’ve encountered it. A company develops a brand so that audiences can identify with and gain awareness of the company and its products.  Why is Your Brand’s Voice and Tone Important? The brand’s voice […]

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How to Claim and Optimize Your Google My Business Profile

by Corinne Richardson

Posted on October 13, 2020 at 10:00 AM

Claiming and optimizing your Google My Business profile is one of the most valuable components of your Local SEO strategy, and it’s free! As of August 2020, Google is the preferred search engine for 92.05% of people searching for a product or service. In a 2019 study conducted by Moz, 77% of respondents used Google […]

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How to Recover from the Dental Hygiene Appointment Dropoff

by Nick Chuvalas

Posted on September 11, 2020 at 13:42 PM

It has been nearly six months since dental offices were forced to close their doors to non-emergency dental patients. Little to no hygiene appointments this spring, means fewer follow-up hygiene appointments six months later. This presents a potentially revolving problem every six months if your patients aren’t scheduled for their routine hygiene appointments. Steven Jensen […]

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Should I Add Live Chat to My Dental Practice Website?

by Jason McCurdy

Posted on June 05, 2020 at 12:18 PM

When asking the question, “should I add live chat to my dental practice website?”, the answer is a loud “Yes.” Here is the reality; your patients want options. They want options when it comes to the restaurants they choose to go to. They want options when it comes to what school they sent their kids […]

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How Coronavirus Has Changed The Way Patients Search For A Dentist

by Jon Cahen

Posted on May 29, 2020 at 12:15 PM

Media Habits and Media Consumption Well, you’re at home.  All day. Every day. And night.  Obviously the way you consume media has changed significantly. How, where, when and why customers consume media dictates how a marketing campaign should be planned to be efficient.     Organic traffic from SEO is a 24-7, 365 foundation that is […]

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Google Algorithm Updates That Affect Dentists

by Jon Cahen

Posted on May 07, 2020 at 23:32 PM

  The past month has had as much search engine volatility as I’ve seen in the past 20 years.  Google and other search engines are updating their algorithms to improve the new Covid-19 affected user experience. Users are in a research gathering mindset, as opposed to the reality we knew a couple months ago, where […]

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COVID Patient Scripts and Talking Points for Your Front Desk Team

by Kristi Simone

Posted on May 06, 2020 at 15:27 PM

As part of your post-COVID-19 re-opening process, it is important that every person on your team communicates the same message to patients. Create your practice policies and protocols, outline messages to communicate for each protocol; then, script these messages so everyone speaks in the same “voice.” Affordable Care + Dental Membership Plans Talking Points We […]

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