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How To Create and Post A Facebook Ad

by Whiteboard Marketing

Posted on July 30, 2021 at 16:04 PM

How To Create and Post A Facebook Ad Facebook ads are an extremely effective strategy that all dentists should incorporate into their marketing program. With roughly 2.85 billion monthly active users, Facebook is the most popular social media platform and a perfect place to advertise to both current and prospective patients. To understand how Facebook […]

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What Am I Even Paying For?  

by Whiteboard Marketing

Posted on June 14, 2021 at 07:00 AM

10 Items Marketing Agencies Need to Convey to their Clients    Some Marketing Agencies go through their task checklists and think they are accomplishing great feats, while ignoring the single most important metric.  One of the most advantageous aspects of digital marketing is the ability to measure ROI.  Marketing isn’t free, it takes time and […]

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How to Add a Blog Page and Post a Blog On Your Website

by Whiteboard Marketing

Posted on May 28, 2021 at 19:30 PM

Recently, our Whiteboard Marketing team wrote a blog for the Florida Dental Association titled “5 Reasons Your Website Needs a Blog and How to Get Started.” The next step to understanding the value blogs have on your online presence and brand authority is to add a blog page to your website and start posting. Because […]

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8 Ways Social Media Is Good for Organic Traffic

by Corinne Richardson

Posted on May 21, 2021 at 13:07 PM

A successful digital marketing strategy makes use of multiple elements, two of which are SEO (search engine optimization) and social media. SEO and social media work together in many ways to increase your website’s organic traffic. While social media management doesn’t directly impact SEO as a search engine ranking factor, it does still add immense […]

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Keyword Research and 7 Trending Keywords for Dental Practices

by Corinne Richardson

Posted on April 26, 2021 at 07:28 AM

SEO, or Search Engine Optimization, is not always easy to understand or navigate, but there are free tools that can help! When trying to decipher where to begin with your dental SEO strategy, keyword research is a great place to start. Google Trends is a fantastic resource for anyone curious about what people around the […]

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Top 9 Features Every Modern Dental Practice Website Needs

by Alex Francis

Posted on April 05, 2021 at 17:22 PM

In today’s marketing world there are many ways to get the word out about your business, but your website will be the most important tool in your marketing arsenal. When you are looking at the content that your website provides, there are certain features you can add that will help provide important information to patients […]

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5 Basic Google Analytics Reports to Use Frequently

by Whiteboard Marketing

Posted on March 23, 2021 at 19:44 PM

Many of our small business clients know that analytics should play a large role in their digital marketing decisions, but don’t necessarily know where to start. They have access to a Google Analytics account, but the options are overwhelming, and the reports contain foreign verbiage. Let’s take a look at five of the most common […]

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How Your SEO Efforts Affect Digital Strategy Planning

by Whiteboard Marketing

Posted on March 23, 2021 at 19:34 PM

An online presence should begin where 93% of internet users also start: a search engine. Stat Counter tells us that Google controls over 92% of global search engine market share, so you should probably start with Google too. Google has over 200 ranking factors, making search engine optimization (SEO) an extremely wide scope. Your SEO […]

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5 Tips to Maximize Your Small Business PPC Budget

by Whiteboard Marketing

Posted on February 25, 2021 at 07:00 AM

So many factors come into play when starting a pay-per-click (PPC) campaign. A poorly optimized campaign is a waste of money and resources. As a small business owner, you are tasked with being the company accountant, lawyer, human resources, marketing and everything else. The details in researching and setting up a profitable PPC campaign can […]

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5 Ways To Modernize Your Practice For New And Existing Patients

by Sean White

Posted on January 29, 2021 at 07:00 AM

In this age of technology, your millennial patients and prospects (one-third of our population) don’t just crave modern convenience; they expect it. Everyone is online, so your practice must meet your audience where they are. Enhancing your customer experience with technological amenities not only helps you keep up with the competition but set a new […]

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