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The importance of claiming HEALTHGRADES , YELP, and BING

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Posted on April 24, 2017 at 22:49 PM

What does claiming mean anyway? Claiming is used to provide customers with valid, accurate information about the brand they are searching for. From a customer experience perspective, claiming quickens and enhances the customer’s ability to find information about your local brands, services, and products in one sweep. As more patients shift to voicing their opinions […]

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The Best Kinds of Posts for Your Social Sites

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Posted on March 29, 2017 at 20:37 PM

As a practice owner, you understand the importance of making sure your name is out there, but as a dental professional, you may not know where to begin. Trying to decide what, when, where and how to post content to your social media sites can become overwhelming. In an effort to make your life a […]

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How To Use Video with Social Media Marketing: The Social Media Video Challenge

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Posted on March 20, 2017 at 14:18 PM

Social Media when combined with Video Marketing is a powerful combo. According to Hubspot, 4x as many people prefer to watch a video about a product rather than read about it. In this video, our Digital Marketing Manager, Jackie King, will pose a social media video challenge for your business.

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Video Marketing: Getting Started

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Posted on March 10, 2017 at 21:24 PM

It’s 2017 and Video Marketing has become one of the hottest trends for Small Business. In this video, our CMO, Kristi Simone, will give you a few tips to help you incorporate video into your marketing mix and how to get started with video marketing for your small business on your own.

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Website Voice and Brand Voice: How to Keep It Consistent

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Posted on March 06, 2017 at 21:02 PM

So, you have a website now. It’s pretty, featuring the colors you like and a design that is easy to use. Now, all you have to do is fill it with a bunch of content. Words, pictures and meaningful information…seems easy enough, right? For many business owners, generating content for their websites is the hardest […]

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Why You Should Listen to Your Recorded Phone Calls

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Posted on February 24, 2017 at 14:11 PM

Your front desk is the front line and ground zero of your patient experience. Essentially, the front desk is where the new patient conversion is won or lost.   At Whiteboard Marketing, we manage and monitor phone call tracking for the majority of our dental clients. So, we have a lot of opportunities to listen […]

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The Importance of Video Testimonials in Content Marketing

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Posted on February 21, 2017 at 23:58 PM

Videos are one of the most powerful tools in the world of marketing today. Even more specifically, video testimonials. Video testimonials allow you to show both current and prospective clients the personality behind your brand. They provide you with three key marketing tools: videos, engaging video material, and a large distribution potential. Watch to find […]

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3 Simple Tools to Use in Your Facebook Marketing Strategy

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Posted on February 17, 2017 at 16:46 PM

The Facebook population is growing daily. As of December 31, 2016 there were 1.86 billion active Facebook users, to be exact. Don’t let this huge number overwhelm you! We’ve got some tips for you to start your Facebook marketing campaign using simple, free tools. Once you get started, you can ramp up to a paid, campaign-focused strategy. With that […]

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Keep it Short, Sweet and to the Point

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Posted on February 10, 2017 at 20:04 PM

What comes to mind when you first hear the term “email marketing?” For most people, an image of their cluttered spam folder comes to mind. However, as the digital age grows and more people view information on their mobile device, email marketing is more relevant than ever. So, how do you create an impactful e-blast […]

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What’s Up With the Latest Website Designs? They All Look Alike.

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Posted on February 03, 2017 at 18:04 PM

Have you noticed lately that all of your favorite websites are starting to look alike? You may be thinking, “Isn’t a website supposed to be unique to each brand?” “Don’t I want my company website to look different from the rest?” At Whiteboard, here’s our (frustrating) answer: Yes and no. Let’s look at why that’s […]

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