5 Tips to Maximize Your Small Business PPC Budget
by Whiteboard Marketing
Posted on February 25, 2021 at 07:00 AM
So many factors come into play when starting a pay-per-click (PPC) campaign. A poorly optimized campaign is a waste of money and resources. As a small business owner, you are tasked with being the company accountant, lawyer, human resources, marketing and everything else. The details in researching and setting up a profitable PPC campaign can […]
Continue Reading5 Ways To Modernize Your Practice For New And Existing Patients
by Whiteboard Marketing
Posted on January 29, 2021 at 07:00 AM
In this age of technology, your millennial patients and prospects (one-third of our population) don’t just crave modern convenience; they expect it. Everyone is online, so your practice must meet your audience where they are. Enhancing your customer experience with technological amenities not only helps you keep up with the competition but set a new […]
Continue Reading4 Dimensions in Your Brand’s Tone of Voice
by Nick Chuvalas
Posted on November 24, 2020 at 19:18 PM
You may not be familiar with the idea of a company’s brand having a “voice” and a “tone”. But chances are you’ve encountered it. A company develops a brand so that audiences can identify with and gain awareness of the company and its products. Why is Your Brand’s Voice and Tone Important? The brand’s voice […]
Continue ReadingHow to Claim and Optimize Your Google My Business Profile
by Corinne Richardson
Posted on October 13, 2020 at 10:00 AM
Claiming and optimizing your Google My Business profile is one of the most valuable components of your Local SEO strategy, and it’s free! As of August 2020, Google is the preferred search engine for 92.05% of people searching for a product or service. In a 2019 study conducted by Moz, 77% of respondents used Google […]
Continue ReadingHow to Recover from the Dental Hygiene Appointment Dropoff
by Nick Chuvalas
Posted on September 11, 2020 at 13:42 PM
It has been nearly six months since dental offices were forced to close their doors to non-emergency dental patients. Little to no hygiene appointments this spring, means fewer follow-up hygiene appointments six months later. This presents a potentially revolving problem every six months if your patients aren’t scheduled for their routine hygiene appointments. Steven Jensen […]
Continue ReadingShould I Add Live Chat to My Dental Practice Website?
by Jason McCurdy
Posted on June 05, 2020 at 12:18 PM
When asking the question, “should I add live chat to my dental practice website?”, the answer is a loud “Yes.” Here is the reality; your patients want options. They want options when it comes to the restaurants they choose to go to. They want options when it comes to what school they sent their kids […]
Continue ReadingHow Coronavirus Has Changed The Way Patients Search For A Dentist
by Jon Cahen
Posted on May 29, 2020 at 12:15 PM
Media Habits and Media Consumption Well, you’re at home. All day. Every day. And night. Obviously the way you consume media has changed significantly. How, where, when and why customers consume media dictates how a marketing campaign should be planned to be efficient. Organic traffic from SEO is a 24-7, 365 foundation that is […]
Continue ReadingGoogle Algorithm Updates That Affect Dentists
by Jon Cahen
Posted on May 07, 2020 at 23:32 PM
The past month has had as much search engine volatility as I’ve seen in the past 20 years. Google and other search engines are updating their algorithms to improve the new Covid-19 affected user experience. Users are in a research gathering mindset, as opposed to the reality we knew a couple months ago, where […]
Continue ReadingCOVID Patient Scripts and Talking Points for Your Front Desk Team
by Kristi Simone
Posted on May 06, 2020 at 15:27 PM
As part of your post-COVID-19 re-opening process, it is important that every person on your team communicates the same message to patients. Create your practice policies and protocols, outline messages to communicate for each protocol; then, script these messages so everyone speaks in the same “voice.” Affordable Care + Dental Membership Plans Talking Points We […]
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