Claiming and optimizing your Google Business Profile is one of the most valuable components of your Local SEO strategy, and it’s free! As of August 2020, Google is the preferred search engine for 92.05% of people searching for a product or service. In a 2019 study conducted by Moz, 77% of respondents used Google three …
How to Claim and Optimize Your Dental Google Business Profile Read More »
It has been nearly six months since dental offices were forced to close their doors to non-emergency dental patients. Little to no hygiene appointments this spring, means fewer follow-up hygiene appointments six months later. This presents a potentially revolving problem every six months if your patients aren’t scheduled for their routine hygiene appointments. Steven Jensen …
How to Recover from the Dental Hygiene Appointment Dropoff Read More »
Media Habits and Media Consumption Well, you’re at home. All day. Every day. And night. Obviously the way you consume media has changed significantly. How, where, when and why customers consume media dictates how a marketing campaign should be planned to be efficient. Organic traffic from SEO is a 24-7, 365 foundation that is built …
How Coronavirus Has Changed The Way Patients Search For A Dentist Read More »
As part of your post-COVID-19 re-opening process, it is important that every person on your team communicates the same message to patients. Create your practice policies and protocols, outline messages to communicate for each protocol; then, script these messages so everyone speaks in the same “voice.” Affordable Care + Dental Membership Plans Talking Points We …
COVID Patient Scripts and Talking Points for Your Front Desk Team Read More »
As we continue to closely monitor analytics for our clients throughout COVID-19, we have seen some interesting trends as dental practices re-open across the country. Over the last few weeks, we have seen a rebirth of searches for “dentist” and “dentist near me”, and a rise in new searches for “dentist PPE” and “safe dentist”. We …
Implement These 5 Reopening Marketing Strategies to Boost your Patient Visits Read More »
Recently, media outlets and health administrators have been dropping glimmers of hope, hinting that the path to the new normal should be ramping up shortly. Although handshakes may be a thing of the past, it’s overwhelmingly pleasing to hear signs of hope from the Dr. Fauci’s of the world. Just a few weeks ago, your …
Dental Practices: The Post-COVID Grand Re-Opening Read More »
While most of us are practicing social distancing while sheltering-in-place, people are searching the web more than ever. In fact, total internet hits have surged by between 50% and 70%, according to preliminary statistics. Now is the time to continue marketing and communicating with your current and prospective patients. Here are 20 things you can …
Your COVID-19 Marketing Checklist to Implement Right Now Read More »
Last Friday, we recommended that dentists (and all medical professionals who have direct contact with patients) incorporate teledentistry into their patient treatment protocol, especially during COVID-19. A vital next step is to communicate and market to your current and prospective patients. We have listed below several marketing channels to communicate your teledentistry capabilities: Your Website …
Communicating Your Teledentistry Services to Patients Read More »
It’s not too early to start planning your post-COVID production ramp-up strategy. And, how you communicate with your patients now will have an impact on your rescheduling success later. Once the “air clears”, your primary goal will be to get the highest production patients in your chair as quickly as possible you can so that …
Your Post-COVID Strategies and Patient Communication Read More »
Whether your practice is completely closed or available for emergency appointments only, it’s critical that you identify who is answering your phones during the COVID-19 crisis. We absolutely know that you must continue to communicate with your patients and community during this time. How you do it is equally important as what you say. Say …
Who’s Answering Your Office Phones During The COVID-19 Crisis? Read More »
