Category: SEO

How Your SEO Efforts Affect Digital Strategy Planning

An online presence should begin where 93% of internet users also start: a search engine. Stat Counter tells us that Google controls over 92% of global search engine market share, so you should probably start with Google too. Google has over 200 ranking factors, making search engine optimization (SEO) an extremely wide scope. Your SEO

5 Basic Google Analytics Reports to Use Frequently

Many of our small business clients know that analytics should play a large role in their digital marketing decisions, but don’t necessarily know where to start. They have access to a Google Analytics account, but the options are overwhelming, and the reports contain foreign verbiage. Let’s take a look at five of the most common

Google Algorithm Updates That Affect Dentists

The past month has had as much search engine volatility as I’ve seen in the past 20 years.  Google and other search engines are updating their algorithms to improve the new Covid-19 affected user experience. Users are in a research gathering mindset, as opposed to the reality we knew a couple months ago, where consumerism


Definition of SEO SEO or Search Engine Optimization is the practice of improving your position and brand visibility on search engine response pages (SERPs) in order to increase the likelihood of either organic traffic to your website or a future conversion. Why SEO Improves Revenue and Return on Investment: SEO’s goal is to 1. appear