While the popularity of online scheduling is rising among dental patients, front desk calls are still highly popular when it comes to booking appointments. The difference between a patient choosing your practice over a competitor comes down to your Front Desk staff “closing the sale” with helpful, accurate information. Here’s where call tracking and recording
A fundamental part of your success as a dental practice is showing up on Google when a patient searches for a new dentist. Search Engine Optimization (SEO) provides the visibility you need–and one way to start is by developing a monthly blog for your practice. In fact, here at Whiteboard Marketing, our clients who integrate
Google is the most widely used search engine in the world. According to SEMrush, Google receives over 40,000 search queries per second, equating to over 3.5 billion searches a day. When patients look for a new dentist, they will most likely turn to Google for their search. Making it easy for patients to discover you
In today’s marketing world, being visible on Google is essential to the growth and success of every dental practice. Google is the number one search engine in the world, and it is the first place many people go when they search for a new dentist. It is important to keep your website optimized with best
Recently, our Whiteboard Marketing team wrote a blog for the Florida Dental Association titled “5 Reasons Your Website Needs a Blog and How to Get Started.” The next step to understanding the value blogs have on your online presence and brand authority is to add a blog page to your website and start posting. Because
An online presence should begin where 93% of internet users also start: a search engine. Stat Counter tells us that Google controls over 92% of global search engine market share, so you should probably start with Google too. Google has over 200 ranking factors, making search engine optimization (SEO) an extremely wide scope. Your SEO
Many of our small business clients know that analytics should play a large role in their digital marketing decisions, but don’t necessarily know where to start. They have access to a Google Analytics account, but the options are overwhelming, and the reports contain foreign verbiage. Let’s take a look at five of the most common
The past month has had as much search engine volatility as I’ve seen in the past 20 years. Google and other search engines are updating their algorithms to improve the new Covid-19 affected user experience. Users are in a research gathering mindset, as opposed to the reality we knew a couple months ago, where consumerism
Definition of SEO SEO or Search Engine Optimization is the practice of improving your position and brand visibility on search engine response pages (SERPs) in order to increase the likelihood of either organic traffic to your website or a future conversion. Why SEO Improves Revenue and Return on Investment: SEO’s goal is to 1. appear
Your NAP Helps Your Business Make the MAP. Your business Name, Address, and Phone (NAP) are VITAL pieces of information Google looks for to determine your credibility and authority. Search engines take this data into account when determining which companies to select to show up during a local search for a product or service. Local
