Category: SEO

Why Should I Track and Listen to my Dental Practice Phone Calls?

Front Desk Training, SEO / By

While the popularity of online scheduling is rising among dental patients, front desk calls are still highly popular when it comes to booking appointments. The difference between a patient choosing your practice over a competitor comes down to your Front Desk staff “closing the sale” with helpful, accurate information.  Here’s where call tracking and recording …

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How to Show Up on Google When a Patient Searches for a New Dentist

Google Advertising, Google Business Profiles + Local Search, SEO / By

Google is the most widely used search engine in the world. According to SEMrush, Google receives over 40,000 search queries per second, equating to over 3.5 billion searches a day. When patients look for a new dentist, they will most likely turn to Google for their search.  Making it easy for patients to discover you …

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How to Add a Blog Page and Post a Blog on Your Website

Leave a Comment / Blogs, SEO / By

Recently, our Whiteboard Marketing team wrote a blog for the Florida Dental Association titled “5 Reasons Your Website Needs a Blog and How to Get Started.” The next step to understanding the value blogs have on your online presence and brand authority is to add a blog page to your website and start posting. Because …

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How Your SEO Efforts Affect Digital Strategy Planning

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An online presence should begin where 93% of internet users also start: a search engine. Stat Counter tells us that Google controls over 92% of global search engine market share, so you should probably start with Google too. Google has over 200 ranking factors, making search engine optimization (SEO) an extremely wide scope. Your SEO …

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5 Basic Google Analytics Reports to Use Frequently

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Many of our small business clients know that analytics should play a large role in their digital marketing decisions, but don’t necessarily know where to start. They have access to a Google Analytics account, but the options are overwhelming, and the reports contain foreign verbiage. Let’s take a look at five of the most common …

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ROI of SEO

1 Comment / SEO / By

Definition of SEO SEO or Search Engine Optimization is the practice of improving your position and brand visibility on search engine response pages (SERPs) in order to increase the likelihood of either organic traffic to your website or a future conversion. Why SEO Improves Revenue and Return on Investment: SEO’s goal is to 1. appear …

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How Important Is Your Business Name, Address and Phone in Google Search?

Leave a Comment / Dental Marketing, SEO / By

Your NAP Helps Your Business Make the MAP. Your business Name, Address, and Phone (NAP) are VITAL pieces of information Google looks for to determine your credibility and authority.  Search engines take this data into account when determining which companies to select to show up during a local search for a product or service.  Local …

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