Category: Content

Types of Dental Benefits Plans

This blog is part two of a three-part series on the current state of the dental insurance industry, written by industry thought leader and Whiteboard Marketing Market Advisory Council member, Nick Sanyk of Smile Hilliard. There are three main types of dental benefits plans.  The first two are considered traditional insurance coverage:  Dental Maintenance Organization

Website Copy 101

So, your website is all set up and ready to go. The goal is to make sure your customers are informed and interested in your product or service, creating new leads, right? To do that, we need to create enthralling copy (text) to hold the attention of your prospective customer and result in a conversion.