In the digital age, your patients live on social media. More and more families find their medical providers, including dentists, on social networking platforms. Today, our team explains why your dental practice needs social media–especially Facebook. Using Facebook For Your Dental Practice Think about these statistics. Facebook boasts over 1.5 billion active daily users, and
With over one billion active monthly users and over 200 million active business accounts, “Should my practice get an Instagram?” is one of the most common questions we hear from clients. Today, our social media team breaks down the benefits of the platform and what makes a practice a good candidate for Instagram. Benefits of
In July 2021, Local SEO expert and Google Top Contributor Joy Hawkins and her team at Sterling Sky did an analysis of over 1,000 Google Posts for local businesses. After reading their findings, our staff did an analysis of Google Posts for our clients. Hawkins and her team focused on a wide variety of businesses,
Google Posts are updates you can post directly to your Google Business Profile that provide business updates, offers and event information to anyone searching for your business. At Whiteboard Marketing, we post Google Posts twice a month on our clients’ Google Business Profiles as part of our Local SEO and social media services. Since Google
Your social media posts may reach a decent amount of potential patients organically, but are you still unsatisfied with the reach and engagement you have with each post? If so, utilize the Boosting feature on social media to increase who sees your content and reach new audiences. “Boosting” refers to putting money behind a social
Facebook ads are an extremely effective strategy that all dentists should incorporate into their marketing program. With roughly 2.85 billion monthly active users, Facebook is the most popular social media platform and a perfect place to advertise to both current and prospective patients. To understand how Facebook advertising plays a role in your practice’s success,
Videos perform better than images in Facebook Advertising. Our Digital Marketing Specialist team uncovered new findings that videos in Facebook Ads perform better overall compared to images. Here are some surprising statistics about videos over images in Facebook Ads: Videos get two times the engagement clicks. Videos increase conversions by 20-30 percent. Videos can boost
Ideas For Increasing Engagement for dentists on Social Media Our Digital Marketing Specialist team recommends connecting with your social media audiences in real and authentic ways. Here are just a few ways you can increase engagement on your social media: Share a personal story from you or a team member: “Why did you become a
How Brands Are Using the New Clubhouse Social Media Platform Clubhouse is an invite-only audio chat app that people are joining to connect over shared interests. Brands like Burger King are already exploring new ways to “engage with consumers and be part of the conversation without encroaching on privacy.” This app could open new doors for fostering
5 Reasons You Shouldn’t Post to All Your Social Media at Once When posting on your practice’s social media accounts, it’s important to consider the different audiences for each channel. Here’s why you shouldn’t post to every social media account at the same time: Audiences are active on different channels at different times. Demographics vary
