Category: Branding

How to Choose the Right Social Media Channel for Your Business

For those new to the world of social media, understanding each social channel can be a little overwhelming. With Twitter, Facebook, Instagram, LinkedIn and more, it can be hard to figure out which ones to utilize. While it may seem tempting to create an account on every platform, this can end up doing more harm

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4 Steps to Telling Your Brand Story on Social Media

As social media continues to evolve at a rapid-fire pace, we see recurring recommendations to make your business stand out by telling its brand story. Everyone loves a great story, and that mindset doesn’t change for what people read on social media. Professor Marcus Collins at University of Michigan says, “As storytelling animals, we humans

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Tutorial: Use iMovie to Make Facebook Cover Videos With Photos

Facebook quietly introduced the option to add video covers to your Facebook business page.  While there are many templated options online to upload your images, some can be costly and only offer a few choices for your photos. Some online options to consider are: MakerMoon Animoto Adobe Spark However, our favorite option is iMovie .

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How to Design a Website My Customers Will Actually Use

We understand how overwhelming website design can be, especially at the beginning of the process. Where do you even begin? While all businesses are unique and use their websites differently, we have found that most small businesses want the same three ideas incorporated in a new site: Clear branding (prominent logo, phone number, slogan, colors)

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3 Simple Tools to Use in Your Facebook Marketing Strategy

The Facebook population is growing daily. As of December 31, 2016 there were 1.86 billion active Facebook users, to be exact. Don’t let this huge number overwhelm you! We’ve got some tips for you to start your Facebook marketing campaign using simple, free tools. Once you get started, you can ramp up to a paid, campaign-focused strategy. With that

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