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Dr. Charles Nason, Current Dentistry, Gastonia, NC

We love our Dentists

At Whiteboard Marketing, work is fun. But it’s not just dogs-in-the-office fun. Or company-tennis-tournament fun. We love talking to you, hearing about your practice, and handling your dental marketing so you can take care of your patients. That’s serious fun.


A team built around you

Whether it’s the person who’s building your website, the one who’s publishing your social media posts, or the teammate who’s walking you through last month’s analytics report, we’re here to serve you. Learn about the role each of us plays in marketing your dental practice.

Our Story

Sean White founded Whiteboard Marketing in 2005 as an off-site marketing department for dentists. We create and execute all-inclusive marketing plans for dental practices. As the digital world has grown, so has our breadth of expertise. Today, as a multidisciplinary team with specialists in account management, reputation management, social media, web development, SEO, graphic design, and more, we continue to help dental practices across the country launch your practice, fill your schedule, and grow your brand.

Relationships mean the world to us

It is our honor and good fortune to be connected to and supported by local and national dental organizations.

We are in this together

Community is everything to us. It’s where we live, who we are, and why each one of us is here. So staying involved in the organizations and causes that strengthen our community is essential to us.

Questions about dental marketing?

Yes, people can find dentists through social media. Many dental practices have a presence on social media platforms such as Facebook, Instagram, and Twitter, where they share information about their services, post before-and-after photos, and engage with their followers. Facebook is also considered a high-value local listing and can be found on the SERP (Search Engine Results Page) for related keyword queries.

Fun fact, there is no longer a “first page” of Google as the SERP (search engine results page) is forever changing, they have introduced an infinite scroll.  However, increasing the ranking position for certain keyword terms is still a valid question and has always been an ultimate goal for SEO.  Even though the algorithm and ranking factors also are moving targets there has been reliable broad suggestions of things like:
  • Relevant and quality “helpful” content,
  • Great website with great page and user experience,
  • Consistent optimization and a,
  • Well-rounded digital marketing plan to send signals to Google
Focus on providing excellent care and asking for feedback in an honest and transparent way after their visit.  We also have more ways and tools to assist you while following the required Google guidelines when soliciting reviews.