In today’s digital age, online reviews play a pivotal role in establishing trust and credibility for your dental practice. In fact, reviews are one of the first aspects of your dental practice that potential new patients will look at when choosing a new dentist. By harnessing the power of patient reviews, your team can foster […]
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You’ve got a strategic review response plan in place. Now, you must focus on how to best respond to the reviews coming into your practice. Today, our Whiteboard Marketing team explains how to effectively respond to patient reviews — and how important responding to reviews is for the success of your dental practice. The Benefits
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In today’s digital world, online reviews and reputation management matter to your dental practice more than ever. Ninety-four percent of patients use online reviews to evaluate providers, and 72% look at reviews as their first step to finding a new provider or to confirm practice credentials. Positive reviews help patients gain trust and confidence to
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Patient reviews are a vital part of building your new patient base and establishing your Expertise, Authority and Trust (EAT) for search engine optimization. Positive reviews provide reliable feedback from real patients, which entices potential new patients to make an appointment with you. Additionally, Google views a practice that regularly gets positive reviews as a
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How to turn a negative review into a positive opportunity Every business, even the best, will receive bad reviews. Use these opportunities to demonstrate your business’ excellent customer service. Apologize – show you care about their experience and feedback. Stay Calm – don’t respond with negative emotions. Offer a solution to the problem. Offer to
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You Can Respond to Online Patient Reviews and Maintain HIPAA Compliance We manage marketing for approximately 130 dental practices across the US, including online reviews and reputation management. Maintaining HIPAA compliance is the absolute priority when we respond to reviews, but we do respond to positive and negative reviews with some specific parameters. Below are
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Yelp can be a very confusing platform for a lot of small business owners. It can be hard to determine if Yelp is the right platform for your industry. It can also be difficult to optimize your profile to get reviews and to be found by potential customers. You may have noticed that Yelp has
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The Relevance of Online Reviews Online reviews for products and services dominate today’s internet. It is relatively difficult to find a well-known product or service that doesn’t have reviews. In fact, browsing through reviews has become a pre-purchase routine for most consumers. Through a recent study by BrightLocal, researchers found that only 10% of today’s
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Videos are one of the most powerful tools in the world of marketing today. Even more specifically, video testimonials. Video testimonials allow you to show both current and prospective clients the personality behind your brand. They provide you with three key marketing tools: videos, engaging video material, and a large distribution potential. Watch to find
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Have you heard? Two days ago, Congress backed a bill on customer rights for online reviews. This bill will allow consumers to post negative reviews without legal repercussions. According to ABC News, “Supporters of the bipartisan bill say it is needed to ensure freedom of speech in a growing online economy. It was written in
