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How to Build a Patient Review Program for Your Practice

Patient reviews are a vital part of building your new patient base and establishing your Expertise, Authority and Trust (EAT) for search engine ...
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How to turn a negative review into a positive opportunity

How to turn a negative review into a positive opportunity Every business, even the best, will receive bad reviews. Use these opportunities to ...
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Does Responding to Online Patient Reviews Violate HIPAA?

You Can Respond to Online Patient Reviews and Maintain HIPAA Compliance We manage marketing for approximately 130 dental practices across the US, ...
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Your Yelp Questions, Answered!

Yelp can be a very confusing platform for a lot of small business owners. It can be hard to determine if Yelp is the right platform for your ...
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The Importance of Online Reviews in the Consumer Decision-Making Process

The Relevance of Online Reviews Online reviews for products and services dominate today’s internet. It is relatively difficult to find a ...
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The Importance of Video Testimonials in Content Marketing

Videos are one of the most powerful tools in the world of marketing today. Even more specifically, video testimonials. Video testimonials allow you ...
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Congress Backs Bill on Customer Rights for Online Reviews: What Does this Mean for your Business?

Have you heard? Two days ago, Congress backed a bill on customer rights for online reviews. This bill will allow consumers to post negative reviews ...
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The 4 Key Factors Google Uses to Rank Map Listings

More than 1 billion people use Google search. Aside from word-of-mouth, this is the primary source of obtaining information about new businesses ...
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5 Reasons Business Owners Should Tell Their Story

You’re a business owner. You’re not much of a writer, or even an orator really. You’re a numbers guy or gal with a knack for the bottom line. ...
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Winner Winner, Chicken Dinner

Building and maintaining engagement on your business’s social sites is not always as simple as it seems. If you’re stuck between a rock and a ...
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The Power of a Negative Review

What’s the first thing you do when deciding to try a new restaurant, stay at a new hotel or find a new health care provider? For 88% of consumers, ...
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The Key to a Successful Marketing Strategy? Outsourcing.

The definition of marketing is “the action or business of promoting and selling products or services.” But, as we all know, much more goes into ...