“So a guy walks into a dental office…” By all accounts, he’s a nice gentleman and after examining his mouth and radiographs you identify many trouble areas. You are both a thorough and caring dentist, so you take the time to explain to the man why 5 teeth need to be extracted, 10 require fillings, …
7 Ways To Not Waste The Money You’re Paying To Whiteboard Marketing Read More »
Our team isn’t just experts in digital marketing–we also pay close attention to emerging trends in the world of dentistry, too. This directly influences our marketing solutions and plans for your practice. As another year draws to a close, we’re ready to set you up for marketing and business success in 2023. Read on to …
This blog is part three of a three-part series on the current state of the dental insurance industry, written by industry thought leader and Whiteboard Marketing Market Advisory Council member, Nick Sanyk of Smile Hilliard. HSA and FSA Accounts Many patients wonder if they are able to use a Health Savings Account (HSA) or …
Health Savings Account (HSA) or a Flexible Spending Arrangement (FSA) Read More »
Developing your marketing plan on data you’ve collected ensures you’ll target patients where they are online–and reveals new opportunities to reach patients and reallocate resources. At Whiteboard Marketing, we build each client’s plan based on data, analytics and tracking. Today, we share the basics of tracking your marketing–and how crucial this is for success. Benefits …
Here’s Why You Need to Track Your Dental Marketing Success Read More »
This blog is part two of a three-part series on the current state of the dental insurance industry, written by industry thought leader and Whiteboard Marketing Market Advisory Council member, Nick Sanyk of Smile Hilliard. There are three main types of dental benefits plans. The first two are considered traditional insurance coverage: Dental Maintenance Organization …
Want to hire a dental marketing agency, but aren’t sure where to start? Our Account Manager team is here to help with 10 essential tidbits you need to know when looking for the perfect fit–and what you can do to make marketing success a reality. #1: You Went to School to Become a Dentist–Not a …
10 Things You Need to Know Before Hiring a Marketing Agency for Your Dental Practice Read More »
This blog is part one of a three-part series on the current state of the dental insurance industry, written by industry thought leader and Whiteboard Marketing Market Advisory Council member, Nick Sanyk of Smile Hilliard. Do You Take My Insurance? One of the most common questions we get is if we “take” or “accept” a …
Ninety percent of patients currently search online to find their new dentist–either to find a new practice or to confirm a referral. Patients aren’t just searching for a “dentist near me” and choosing the first option–they’re closely combing through the Internet before they decide to book an appointment. Before calling you, a new patient has …
Communication during the new patient journey encompasses every touchpoint you have with patients that represents your brand. Today, our Account Manager team outlines the major forms of patient communication within the digital marketing ecosystem–and why they matter to your ultimate success as a practice. When these tactics are used in combination, you can both meet …
The Best Ways to Communicate With Your Patients–According to Marketing Experts Read More »
How your dental practice website is built and designed helps convert patients, so how do you optimize your site so they choose you for dental care? Our web team shares how to craft a website that does just this–and makes life easier for your Front Desk staff, too. Why Your Dental Practice Website Matters Your …
How to Build a Dental Practice Website for the Patient and Staff Experience Read More »
