Are You Properly Measuring Your Social Selling Strategy on LinkedIn?

LinkedIn allows your business to measure multiple different statistics to track the success of your marketing throughout your ‘selling process.’ If you’re not already, it’s time to make sure you’re properly tracking the effectiveness of your social selling using LinkedIn. But first, what is social selling? Social selling is the process of developing professional relationships

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Should I Be Responding to My Positive Reviews?

You may be carefully monitoring your online reputation for negative reviews, but what about the positive feedback you receive? Are those reviews important? And, do you need to respond to them? Short answer-Yes, No and Maybe. Reviews are the first resource most potential customers go to when deciding to buy a product or service.  According

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5 Things B2B Industries Need To Remember When Using Social Media

The internet provides businesses an opportunity to experience massive growth in a short amount of time. A business that wants to maximize its exposure and skyrocket profit averages can tap into a wide variety of modern online marketing trends. Social media marketing happens to be one of these trends and is considered to be one

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