WHY WEBSITES MATTER: THE TOP 10 BENEFITS THAT WILL SET YOUR PRACTICE APART

In today’s digital age, having a functional and branded website is no longer a luxury for dental offices; it’s a necessity. Your dental practice’s online presence plays a crucial role in attracting new patients, building trust, and establishing your brand as a reliable source for oral care. Just how can a website revolutionize your practice?

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5 Tips to Maximize Your Small Business PPC Budget

So many factors come into play when starting a pay-per-click (PPC) campaign. A poorly optimized campaign is a waste of money and resources. As a small business owner, you are tasked with being the company accountant, lawyer, human resources, marketing and everything else. The details in researching and setting up a profitable PPC campaign can

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4 Steps to Telling Your Brand Story on Social Media

As social media continues to evolve at a rapid-fire pace, we see recurring recommendations to make your business stand out by telling its brand story. Everyone loves a great story, and that mindset doesn’t change for what people read on social media. Professor Marcus Collins at University of Michigan says, “As storytelling animals, we humans

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Tutorial: Use iMovie to Make Facebook Cover Videos With Photos

Facebook quietly introduced the option to add video covers to your Facebook business page.  While there are many templated options online to upload your images, some can be costly and only offer a few choices for your photos. Some online options to consider are: MakerMoon Animoto Adobe Spark However, our favorite option is iMovie .

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What Are Google Posts and How Do I Get Started?

Google recently launched Google Posts inside of your Google My Business Page. Truly, this is one of the only “free advertising” opportunities Google gives businesses, so you should take advantage of it. What are Google Posts? Inside your Google My Business page, Google has created a feature called “Posts.” Posts allow you to publish information

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What Is Google Messaging and How Do I Use It?

Google recently introduced a new feature called Google Messaging. Google Messaging allows you to chat directly with customers who find your business listing on Google Search. Google says, “Responding to customers can help you answer their questions, tell your business’s story, and attract more people to your location.” Where does Google Messaging show up during

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