We are big supporters of campaign-based marketing. If you are going to make the investment in creating a special, an event or a service to offer for your business, we want you to get the best return. Essentially, we want you to leverage the heck out of it. The more times you strategically tell people […]
Campaign-Based Marketing: Why You Should Start Doing It Read More »
So, you want to get the most out of your video marketing efforts. You’ve taken your practice video. Now, what do you do with it? Your video may have been fun to shoot, but we also want to get more out of the time, talent and energy you used to create it. Essentially, we want
How to Optimize Your Video for YouTube Read More »
Creating a cohesive brand image is an important part of marketing your company. This means making your website, internal and social media marketing pieces branded. I’m talking down to the same colors, fonts and types of images you use. Of course, the answer to all of this is to use the same graphic designer to
Canva for Marketing Read More »
As a practice owner, you understand the importance of making sure your name is out there, but as a dental professional, you may not know where to begin. Trying to decide what, when, where and how to post content to your social media sites can become overwhelming. In an effort to make your life a
The Best Kinds of Posts for Your Social Sites Read More »
The Facebook population is growing daily. As of December 31, 2016 there were 1.86 billion active Facebook users, to be exact. Don’t let this huge number overwhelm you! We’ve got some tips for you to start your Facebook marketing campaign using simple, free tools. Once you get started, you can ramp up to a paid, campaign-focused strategy. With that
3 Simple Tools to Use in Your Facebook Marketing Strategy Read More »
Our Digital Marketing team recently attended the Social Media Success Summit 2016 hosted by Social Media Examiner. During the 3-week conference, we observed and participated in discussions regarding trending online marketing tools and best methods. We found ‘The Power of Video on Facebook’ discussion in particular very beneficial, and were inspired to share our insights
The Power of Videos on Facebook Read More »
Building and maintaining engagement on your business’s social sites is not always as simple as it seems. If you’re stuck between a rock and a hard place, you should consider running a social contest! Who doesn’t love the chance to get something for free? The answer is no one. Here are a few reasons why
Winner Winner, Chicken Dinner Read More »
Did you know that small businesses are excelling on Facebook now more than ever? With all of its algorithm changes lately, it is important to increase your engagement and stay relevant on the social media giant that is Facebook. Show Off Your Personality. Your business’s social media is a window into your company’s world. You
3 Ways to Get More Engagement on Facebook Read More »
The definition of marketing is “the action or business of promoting and selling products or services.” But, as we all know, much more goes into it than just that. With advances in technology (smartphones, tablets, etc.) making communication easier and more relevant than ever, marketing tasks can seem endless. That’s why outsourcing your marketing needs
The Key to a Successful Marketing Strategy? Outsourcing. Read More »
You just spent hours creating 500 words for a blog post. You’ve done everything you can to be creative, witty, and strategic to engage those who read it. You’ve done your research and added the best stock images you could find. You post it… Now what happens to your masterpiece? We put so much work into
