3 Simple Tools to Use in Your Facebook Marketing Strategy

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The Facebook population is growing daily. As of December 31, 2016 there were 1.86 billion active Facebook users, to be exact. Don’t let this huge number overwhelm you! We’ve got some tips for you to start your Facebook marketing campaign using simple, free tools. Once you get started, you can ramp up to a paid, campaign-focused strategy.

With that being said, let’s look at key Facebook marketing tools you can use to reach your Facebook followers, and how each tool plays a role in your Facebook marketing campaign. (Don’t worry, we’ll start with the basics).

  1. Website Addition. Make sure your website has your Facebook icon at the top of every page, (easy to view and click) and it’s hyperlinked to your business page. This will allow your users to find your Facebook page quickly, effectively gaining likes, engagement and exposure.

Whiteboard Marketing screenshot

  1. Facebook Ads. Facebook Ads are merely Facebook content and visuals that you pay to share with a specific audience. You want to get your brand in front of the right viewers so you can achieve real conversions.

Wesley Woods screenshot

Here are some helpful tips on how to start your Facebook ads.

  1. Facebook Analytics. What is the value of your Facebook business page? Facebook analytics is a great tool to keep track of your everyday content and even your Facebook ads. Facebook Insights can help you see & understand your followers’ demographics, page’s growth, content engagement and more. This tool can help you revisit your Facebook campaign strategy and tweak it for optimal results.

Which key tool is your favorite and how do you use it for your business? Share with us and we’ll help you improve your Facebook Marketing Strategy!