The definition of marketing is “the action or business of promoting and selling products or services.” But, as we all know, much more goes into it than just that. With advances in technology (smartphones, tablets, etc.) making communication easier and more relevant than ever, marketing tasks can seem endless. That’s why outsourcing your marketing needs […]
The Key to a Successful Marketing Strategy? Outsourcing. Read More »
Whiteboard Marketing has provided SEO (Search Engine Optimization) for dentists since our inception in 2005. SEO has been proven to have one of the highest return on investments for dentists looking to grow their practices. We understand that there are a lot of marketing companies who claim to provide Search Engine Optimization services to their
Hopefully you know by now that reviews are extremely important to every business. Reviews are the internet version of word-of-mouth marketing nowadays. Consumers trust real people that have experienced your product more than what you say on your website. Most of your potential customers will look at reviews before contacting your business for an appointment.
How Do You Ask For Reviews? Read More »
You just spent hours creating 500 words for a blog post. You’ve done everything you can to be creative, witty, and strategic to engage those who read it. You’ve done your research and added the best stock images you could find. You post it… Now what happens to your masterpiece? We put so much work into
Do you ever look at your website and think, “Sure, it’s old, but it gets the job done!” Let’s break that mindset. If you have an old website, it’s likely not getting the job done at all. Google changes its algorithm all the time, which means old sites can be left in the dust by
5 Steps to Make Old Website Content New Read More »
Audits. While the word elicits excitement from few, doing an audit is as important for your web presence as it is for your finances. Regular audits of your website can ensure that your site is running smoothly and offering a user-friendly experience. But where do you start? Here are five things to give you a
Website Auditing 101 Read More »
By definition, SEO is the practice of increasing the quantity and quality of traffic to your website that you have earned through organic web searches on Google, Bing and Yahoo. And, it is something to which your business should be paying attention. More traffic results in more consumers coming to your business, meaning more of
13 Key Things You Can Do For SEO…On Your Own Read More »
You may be carefully monitoring your online reputation for negative reviews, but what about the positive feedback you receive? Are those reviews important? And, do you need to respond to them? Short answer-Yes, No and Maybe. Reviews are the first resource most potential customers go to when deciding to buy a product or service. According
Should I Be Responding to My Positive Reviews? Read More »
The Who and How of Facebook Likes We’ve broken down our thoughts on who should be following your page and how to make it happen. Who should you ask to like your page? Get your customers. First, cast your net close to home and ask your customers to like your Facebook and other social pages. Hands
To Love You is to Like You. Read More »
How to Get More Followers on Facebook Let’s face it, we all want to be liked. That’s why more than 12 million Americans are on social media sites multiple times per day. And, Facebook is the most popular social site with 1,100,000,000 users. Not only are people on Facebook, they are on it all the time.
Do You Really Need More Likes? Read More »
