Category: Digital Marketing

3 Simple Tools to Use in Your Facebook Marketing Strategy

The Facebook population is growing daily. As of December 31, 2016 there were 1.86 billion active Facebook users, to be exact. Don’t let this huge number overwhelm you! We’ve got some tips for you to start your Facebook marketing campaign using simple, free tools. Once you get started, you can ramp up to a paid, campaign-focused strategy. With that …

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Keep Emails Short, Sweet and to the Point

What comes to mind when you first hear the term “email marketing?” For most people, an image of their cluttered spam folder comes to mind. However, as the digital age grows and more people view information on their mobile device, email marketing is more relevant than ever. So, how do you create an impactful e-blast …

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2 Easy Ways to Help Increase Your Rankings on Google

SEO can be very overwhelming, and confusing, if you’ve never delved into it before. At Whiteboard Marketing, we strive to simplify your marketing. Below we have laid out a couple of quick ways to boost your site’s authority on Google. These tips will help your site move up the rankings, regardless of your level of …

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The Power of Videos on Facebook

Our Digital Marketing team recently attended the Social Media Success Summit 2016 hosted by Social Media Examiner. During the 3-week conference, we observed and participated in discussions regarding trending online marketing tools and best methods. We found ‘The Power of Video on Facebook’ discussion in particular very beneficial, and were inspired to share our insights …

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3 Ways to Get More Engagement on Facebook

Did you know that small businesses are excelling on Facebook now more than ever? With all of its algorithm changes lately, it is important to increase your engagement and stay relevant on the social media giant that is Facebook. Show Off Your Personality. Your business’s social media is a window into your company’s world. You …

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The Key to a Successful Marketing Strategy? Outsourcing.

The definition of marketing is “the action or business of promoting and selling products or services.” But, as we all know, much more goes into it than just that. With advances in technology (smartphones, tablets, etc.) making communication easier and more relevant than ever, marketing tasks can seem endless.   That’s why outsourcing your marketing …

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