Communication with your patients and the community is key to managing the impact COVID-19 is having on your practice. First, if you are staying open for dental emergencies, please communicate that information, making it known wherever you see fit (website, social media, etc.). By continuing to provide emergency treatments, you are providing a vital service […]
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In our work with dental practices, we’re seeing an upward trend with dentists who use PPC (pay-per-click) advertising as a primary strategy in their marketing efforts. These dentists are reporting increased visits to their websites, more calls and contact form submissions, and higher rates of conversion from web searchers to patients. Simply put, PPC is
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You don’t have to be a graphic designer or advertising expert to create click-worthy, engaging content for your practice/business’ social media page. Below are five easy-to-use social media tools that our digital marketing team uses to schedule great content for our clients. 1. Canva This user-friendly graphic software is perfect for creating eye-catching graphics and
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In 1999, the young cousin of my husband Sean White, founder and CEO of Whiteboard Marketing, was diagnosed with astrocytoma, a form of brain cancer. AJ was just 7 years old at the time. AJ was one of the most amazing young boys you could ever meet. He loved magic, people, movies, and Adam Sandler!
Social media is more than just sharing photos and posting witty captions. In this day and age, a good, professional social media presence is a must-have for any company. Through channels like Facebook and Twitter, you can advertise your brand, connect with customers, and show the validity of your company. Are you posting for your
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For those new to the world of social media, understanding each social channel can be a little overwhelming. With Twitter, Facebook, Instagram, LinkedIn and more, it can be hard to figure out which ones to utilize. While it may seem tempting to create an account on every platform, this can end up doing more harm
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You Can Respond to Online Patient Reviews and Maintain HIPAA Compliance We manage marketing for approximately 130 dental practices across the US, including online reviews and reputation management. Maintaining HIPAA compliance is the absolute priority when we respond to reviews, but we do respond to positive and negative reviews with some specific parameters. Below are
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Definition of SEO SEO or Search Engine Optimization is the practice of improving your position and brand visibility on search engine response pages (SERPs) in order to increase the likelihood of either organic traffic to your website or a future conversion. Why SEO Improves Revenue and Return on Investment: SEO’s goal is to 1. appear
Your NAP Helps Your Business Make the MAP. Your business Name, Address, and Phone (NAP) are VITAL pieces of information Google looks for to determine your credibility and authority. Search engines take this data into account when determining which companies to select to show up during a local search for a product or service. Local
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Easy tips on writing a blog for your business Writing blogs for your website is an important part of your SEO and brand-building strategy. However, many of our clients are hesitant to write or post a blog because they don’t know where to start. When surveyed, the majority of our clients said they don’t know
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