It’s not too early to start planning your post-COVID production ramp-up strategy. And, how you communicate with your patients now will have an impact on your rescheduling success later. Once the “air clears”, your primary goal will be to get the highest production patients in your chair as quickly as possible you can so that […]
Your Post-COVID Strategies and Patient Communication Read More »
Whether your practice is completely closed or available for emergency appointments only, it’s critical that you identify who is answering your phones during the COVID-19 crisis. We absolutely know that you must continue to communicate with your patients and community during this time. How you do it is equally important as what you say. Say
Who’s Answering Your Office Phones During The COVID-19 Crisis? Read More »
Communication with your patients and the community is key to managing the impact COVID-19 is having on your practice. First, if you are staying open for dental emergencies, please communicate that information, making it known wherever you see fit (website, social media, etc.). By continuing to provide emergency treatments, you are providing a vital service
How to Communicate to Your Patients about COVID-19 Read More »
In our work with dental practices, we’re seeing an upward trend with dentists who use PPC (pay-per-click) advertising as a primary strategy in their marketing efforts. These dentists are reporting increased visits to their websites, more calls and contact form submissions, and higher rates of conversion from web searchers to patients. Simply put, PPC is
PPC Advertising Pays Off Big for Dental Practices Read More »
You don’t have to be a graphic designer or advertising expert to create click-worthy, engaging content for your practice/business’ social media page. Below are five easy-to-use social media tools that our digital marketing team uses to schedule great content for our clients. 1. Canva This user-friendly graphic software is perfect for creating eye-catching graphics and
5 Tools to Take Your Social Media From Good to Great Read More »
In 1999, the young cousin of my husband Sean White, founder and CEO of Whiteboard Marketing, was diagnosed with astrocytoma, a form of brain cancer. AJ was just 7 years old at the time. AJ was one of the most amazing young boys you could ever meet. He loved magic, people, movies, and Adam Sandler!
Social media is more than just sharing photos and posting witty captions. In this day and age, a good, professional social media presence is a must-have for any company. Through channels like Facebook and Twitter, you can advertise your brand, connect with customers, and show the validity of your company. Are you posting for your
5 Easy Tips to Make Your Social Media Better Read More »
For those new to the world of social media, understanding each social channel can be a little overwhelming. With Twitter, Facebook, Instagram, LinkedIn and more, it can be hard to figure out which ones to utilize. While it may seem tempting to create an account on every platform, this can end up doing more harm
How to Choose the Right Social Media Channel for Your Business Read More »
You Can Respond to Online Patient Reviews and Maintain HIPAA Compliance We manage marketing for approximately 130 dental practices across the US, including online reviews and reputation management. Maintaining HIPAA compliance is the absolute priority when we respond to reviews, but we do respond to positive and negative reviews with some specific parameters. Below are
Does Responding to Online Patient Reviews Violate HIPAA? Read More »
Definition of SEO SEO or Search Engine Optimization is the practice of improving your position and brand visibility on search engine response pages (SERPs) in order to increase the likelihood of either organic traffic to your website or a future conversion. Why SEO Improves Revenue and Return on Investment: SEO’s goal is to 1. appear
