For those new to the world of social media, understanding each social channel can be a little overwhelming. With Twitter, Facebook, Instagram, LinkedIn and more, it can be hard to figure out which ones to utilize. While it may seem tempting to create an account on every platform, this can end up doing more harm […]
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You Can Respond to Online Patient Reviews and Maintain HIPAA Compliance We manage marketing for approximately 130 dental practices across the US, including online reviews and reputation management. Maintaining HIPAA compliance is the absolute priority when we respond to reviews, but we do respond to positive and negative reviews with some specific parameters. Below are
Does Responding to Online Patient Reviews Violate HIPAA? Read More »
Definition of SEO SEO or Search Engine Optimization is the practice of improving your position and brand visibility on search engine response pages (SERPs) in order to increase the likelihood of either organic traffic to your website or a future conversion. Why SEO Improves Revenue and Return on Investment: SEO’s goal is to 1. appear
Your NAP Helps Your Business Make the MAP. Your business Name, Address, and Phone (NAP) are VITAL pieces of information Google looks for to determine your credibility and authority. Search engines take this data into account when determining which companies to select to show up during a local search for a product or service. Local
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Easy tips on writing a blog for your business Writing blogs for your website is an important part of your SEO and brand-building strategy. However, many of our clients are hesitant to write or post a blog because they don’t know where to start. When surveyed, the majority of our clients said they don’t know
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There has been a lot of information online recently about making websites ADA compliant. We have received many questions from our clients about the new ADA compliance guidelines and what they need to do about it. The Americans with Disabilities Act (ADA) of 1990 is the reason we have things like disabled parking requirements, service
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Google has been making changes to your Google My Business (GMB) Page lately and it will benefit your business to utilize the new tools that have been added. As we know, Google is constantly working to help local businesses get found online, especially by prospective customers who are near your location. Make sure you
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Yelp can be a very confusing platform for a lot of small business owners. It can be hard to determine if Yelp is the right platform for your industry. It can also be difficult to optimize your profile to get reviews and to be found by potential customers. You may have noticed that Yelp has
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As the saying goes, “Change is the only constant in life.” To follow suit, in 2018, we digital marketers will switch our strategies to target a mobile-first indexing. What does this mean for your website? Hopefully not much if you’ve been making consistent updates to your website! A Little Mobile Search History On April 21,
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In this ever-evolving internet sphere, security is on everyone’s mind. Therefore, making sure your site is secure is extremely important to gaining and maintaining customers. How does an SSL certificate play into that? Do you really need one? The short answer: Yes. But, let’s walk through the reasons why, and talk about what kind of
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