Social media is more than just sharing photos and posting witty captions. In this day and age, a good, professional social media presence is a must-have for any company. Through channels like Facebook and Twitter, you can advertise your brand, connect with customers, and show the validity of your company. Are you posting for your company but not quite sure if you’re hitting the mark? Here are five easy tips for improving your social media:
Post organic photos
When it comes to the actual content that you should be posting on your page, focus on organic photos — photos of your office, your customers, and your team in action. Photos of real people get more engagement (likes, comments, and shares) on social media, which gives your content a bigger reach and can help to increase the number of likes on your page. With a higher engagement and following, more people will see your content, which can generate new potential customers.
Post simple videos
When it comes to content, videos are a great way to get a lot of reach. Many people shy away from videos because they don’t realize how easy they are to make. You can create effective video content right from your iPhone. Videos can be short and sweet. Film one of your dentists welcoming new patients to the practice, do a quick tour around your space or answer a question that your customers frequently ask. These videos are easy to make and will go a long way on your social media pages.
Boost your posts
One great way to make sure your posts are being seen is to boost them. When you boost a post on Facebook, you set a budget and establish parameters for the ad. You can set how many days it will be running and who it will be targeted to based on location and other demographics. Boosted posts are a great way to reach people that don’t already like your page.
Invite people to follow your page
When you boost a post, you will get new likes from people who do not follow your page. When you click on the likes at the bottom of the post, you will see a list of everybody who has liked it. Next to each name, there will be a button that will either say “Liked” if the person already follows your page or “Invite” if they do not. Make sure you go in and invite every new person to like your page. This is a quick and easy way to build your page likes.
Organize your posts
While a strong presence on social media is crucial, it is also important that you are not flooding your feed. Posting too often can actually hurt you more than help you, and will drive people away from liking your content and following your page. Come up with an organized strategy on how often you will post to each platform and stick with it.
Social media is an essential part of your marketing strategy and is something that your company cannot overlook. These tips are a great start to improving your online presence, and hopefully, reaching new potential clients in the process.
If you are still struggling with a social media plan, trust the experts here at Whiteboard Marketing to help. Give us a call today to learn more about our social media services: (614) 808-8539.