How to Recover from the Dental Hygiene Appointment Dropoff

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It has been nearly six months since dental offices were forced to close their doors to non-emergency dental patients. Little to no hygiene appointments this spring, means fewer follow-up hygiene appointments six months later. This presents a potentially revolving problem every six months if your patients aren’t scheduled for their routine hygiene appointments. Steven Jensen […]

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How Coronavirus Has Changed The Way Patients Search For A Dentist

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Media Habits and Media Consumption Well, you’re at home.  All day. Every day. And night.  Obviously the way you consume media has changed significantly. How, where, when and why customers consume media dictates how a marketing campaign should be planned to be efficient.   Organic traffic from SEO is a 24-7, 365 foundation that is built

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COVID Patient Scripts and Talking Points for Your Front Desk Team

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As part of your post-COVID-19 re-opening process, it is important that every person on your team communicates the same message to patients. Create your practice policies and protocols, outline messages to communicate for each protocol; then, script these messages so everyone speaks in the same “voice.” Affordable Care + Dental Membership Plans Talking Points We

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Implement These 5 Reopening Marketing Strategies to Boost your Patient Visits

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As we continue to closely monitor analytics for our clients throughout COVID-19, we have seen some interesting trends as dental practices re-open across the country. Over the last few weeks, we have seen a rebirth of searches for “dentist” and “dentist near me”, and a rise in new searches for “dentist PPE” and “safe dentist”. We

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Frequently Asked Questions About Dental Practice Marketing During COVID-19

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Our Whiteboard Marketing team members have presented in multiple webinars recently, including our client-only marketing webinar, the ACTDental COVID-19 Relief Conference, and the Florida  Dental Association.  Throughout our discussions, we have been asked many questions from participants.  We have listed the most frequently asked questions and answers below. What are the lead generating platforms I

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Your COVID-19 Marketing Checklist to Implement Right Now

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While most of us are practicing social distancing while sheltering-in-place, people are searching the web more than ever. In fact, total internet hits have surged by between 50% and 70%, according to preliminary statistics.    Now is the time to continue marketing and communicating with your current and prospective patients. Here are 20 things you can

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Communicating Your Teledentistry Services to Patients

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Last Friday, we recommended that dentists (and all medical professionals who have direct contact with patients) incorporate teledentistry into their patient treatment protocol, especially during COVID-19.  A vital next step is to communicate and market to your current and prospective patients.   We have listed below several marketing channels to communicate your teledentistry capabilities: Your Website

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