In today’s dental practice world, branding is crucial for success. A strong brand identity helps you stand out from other dentists and specialists, connect with patients, and build trust. It’s not just a logo or a name; good dental branding shows your core values, services, and patient experience. A smart brand strategy not only brings […]
Smile Bigger, Grow Faster — Your Dental Practice’s Branding Blueprint Read More »
Dental marketing is a crucial component of growing a successful practice. A well-executed strategy can transform your practice by increasing patient leads, enhancing your online presence, and generating a strong return on investment (ROI). Finding the right dental marketing agency ensures your marketing efforts align with your business goals. The team at Whiteboard Marketing has
How to Choose the Best Dental Marketing Agency for Real ROI Read More »
What is the difference between marketing as an investment and marketing as an expense? Marketers are constantly pressured to deliver high ROI and justify their marketing spend. But how can you measure marketing ROI? What is the ideal benchmark for your industry? And how do you increase your ROI on your marketing campaigns? This blog
The Power of Proper Marketing Spending: Higher ROI Read More »
This blog is part one of a three-part series on the current state of the dental insurance industry, written by industry thought leader and Whiteboard Marketing Market Advisory Council member, Nick Sanyk of Smile Hilliard. Do You Take My Insurance? One of the most common questions we get is if we “take” or “accept” a
Common Dental Insurance Questions Read More »
Claim and optimize your dental practice Google My Business profile ASAP! Claiming and optimizing your Google My Business (GMB) profile is one of the most valuable components of your Local SEO strategy, and it’s free! The more information you provide about your business on Google, the more likely you are to reach potential customers.
Claim and optimize your dental practice Google My Business profile ASAP! Read More »
Videos perform better than images in Facebook Advertising. Our Digital Marketing Specialist team uncovered new findings that videos in Facebook Ads perform better overall compared to images. Here are some surprising statistics about videos over images in Facebook Ads: Videos get two times the engagement clicks. Videos increase conversions by 20-30 percent. Videos can boost
Videos perform better than images in Facebook Advertising Read More »
Google My Business Launches “Accepted Insurances” Feature Google My Business has added an “Accepted Insurances” section in knowledge panels for patients curious about dental practices’ insurance options. While the feature has yet to become fully functional, it appears to pull insurance data from other sources across the web. Patients are always looking for easier ways
Google My Business Launches “Accepted Insurances” Feature Read More »
Ideas For Increasing Engagement for dentists on Social Media Our Digital Marketing Specialist team recommends connecting with your social media audiences in real and authentic ways. Here are just a few ways you can increase engagement on your social media: Share a personal story from you or a team member: “Why did you become a
5 Ideas For Increasing Engagement for Dentists on Social Media Read More »
How Brands Are Using the New Clubhouse Social Media Platform Clubhouse is an invite-only audio chat app that people are joining to connect over shared interests. Brands like Burger King are already exploring new ways to “engage with consumers and be part of the conversation without encroaching on privacy.” This app could open new doors for fostering
Clubhouse for Dentists Read More »
Dental Marketing Tip! We added an online scheduling tool to Goochland Dentistry’s website in February of 2020 as a way to further modernize their patient experience. In one year, that tool garnered 53 total appointments for the practice – and 29 new patients! Overall, adding an online scheduling feature to their website yielded an average
Adding Online Scheduling to Your Website Increases New Patient Opportunities Read More »
