What comes to mind when you first hear the term “email marketing?” For most people, an image of their cluttered spam folder comes to mind. However, as the digital age grows and more people view information on their mobile device, email marketing is more relevant than ever.
So, how do you create an impactful e-blast that people will actually read? Keep it short, sweet and to the point.
Keep it Short
41% of emails are opened on a mobile device. If you are in the business of email marketing, this statistic needs to be at the forefront of your mind. Do you want to spend all afternoon scrolling through a single e-blast on your phone? Neither do your readers. It is important to keep your emails short, so you don’t lose readers who are viewing it on mobile.
Keep it Sweet
Let’s face it. If your email looks boring, people are going to think the information is boring and move onto the next email in their inbox. Design your email marketing to be visually appealing. Platforms like MailChimp are both easy for you to use from the backend and easy for your readers’ eyes to navigate. Add pictures, colors and your logo to draw in your audience. Make your readers look forward to opening emails from your business.
Keep it to the Point
Most readers, especially those on mobile, skim their emails and focus on headlines, along with the first few sentences underneath them. Make sure your headlines grab the attention of readers and spark their interest. If you need more than a paragraph to convey your message, provide a link back to the full article on your website’s blog. This way, you won’t lose your audience in a lengthy email. In addition, you can track who clicks through, identifying who was interested in what you had to say.
As the digital realm evolves, ensure your email marketing strategy evolves with it. Need help getting started? Call us!