If you’re looking for new patients, want to build your brand, have just brought on a new dentist or are in areas with competitive markets, pay-per-click advertising on Google can be a valuable component of your marketing strategy. While your marketing partner is an incredibly valuable resource in helping you succeed, you need to do
If you’re looking for ways to generate new patients for your dental practice by using Google, you may have heard of Google Ads. Google Pay-Per-Click advertising, or PPC, is an excellent–and often necessary–investment for dentists looking to consistently grow their practice within a specific time frame. With over 63,000 Google searches made each second, using
Google is the most widely used search engine in the world. According to SEMrush, Google receives over 40,000 search queries per second, equating to over 3.5 billion searches a day. When patients look for a new dentist, they will most likely turn to Google for their search. Making it easy for patients to discover you
Advertising is a necessity when marketing your dental practice, but how do you decide which platforms to use when targeting new patients? Google Pay-Per-Click (PPC) and Facebook Ads are two of the most common and effective forms of paid marketing on the Internet. Currently in 2021, Facebook has nearly 3 billion active monthly users, and
While your organic social media content, paid boosting and active reviews strategy give you plenty of valuable visibility on the Internet and in your community, using paid advertising on Google is the final touch for your digital marketing efforts. Utilizing a Pay-Per-Click ad on Google helps you reach untapped markets every time a patient searches
Facebook ads are an extremely effective strategy that all dentists should incorporate into their marketing program. With roughly 2.85 billion monthly active users, Facebook is the most popular social media platform and a perfect place to advertise to both current and prospective patients. To understand how Facebook advertising plays a role in your practice’s success,
So many factors come into play when starting a pay-per-click (PPC) campaign. A poorly optimized campaign is a waste of money and resources. As a small business owner, you are tasked with being the company accountant, lawyer, human resources, marketing and everything else. The details in researching and setting up a profitable PPC campaign can
Is PPC something your business should be investing in? You should and here’s why: What is PPC? PPC stands for pay-per-click, which increases your business’ search position on Google to gain exposure. It stands for pay-per-click, which is the ability to show advertisements to users on both Google and Facebook based on their browsing interests,
