Google announced today that it is officially shutting down Google+ after receiving backlash from reportedly failing to publicly disclose a security bug that affected hundreds of thousands of Google+ accounts.
Google announced this decision in a blog post and outlined the specific reasons that lead to the end of Google+.
To combat the cybersecurity issues that are plaguing companies and consumers today, Google launched its Project Strobe program to ensure security throughout its entire platform of products.
During a recent audit of its Google+ platform, Google detected a bug that appears to have gained access to third-party API’s.
This bug had access to optional Google+ Profile fields including name, email address, occupation, gender, and age.
Google has not been able to meet consumer expectations with its Google+ product
Google+ has always been a struggling, embattled social site that never got off the ground.
To help our own clients better understand the impact of this decision, we have asked and answered the questions consumers are most likely to ask:
When will my business Google+ page be shut down?
According to Ben Smith, Google Fellow and Vice President of Engineering, Google plans to implement this wind-down over a 10-month period, with a slated completion date of August 2019.
How does the Google+ shut-down impact my business Google+ page?
Google will be announcing details on how to download and migrate any data, content or images that have already been shared on your Google+ page over the next several months.
Stay tuned for more information on the details, process, and impact. We will be sure to keep you updated as we get more information. And, don’t hesitate to contact us at firstname.lastname@example.org with any questions or concerns you might have or visit us at whiteboard-mktg.com to learn more.