Dental Practice Marketing Archives

Communicating Your Teledentistry Services to Patients

by Kristi Simone

Posted on April 06, 2020 at 12:38 PM

Last Friday, we recommended that dentists (and all medical professionals who have direct contact with patients) incorporate teledentistry into their patient treatment protocol, especially during COVID-19. We invite you to read our recommendations here. (LINK) A vital next step is to communicate and market to your current and prospective patients. We have listed below several […]

3 Website Strategies to Implement in the Age of COVID-19

by Sheila Rowlands

Posted on April 02, 2020 at 12:55 PM

As a business owner, COVID-19 has probably affected your life in more ways than you could’ve ever been predicted. From restrictions on customer interactions, hours, and travel to changing profit margins and timelines, small businesses are being hit hard. While it may be more pressing to attend to other matters, don’t overlook the impact a […]

Does Responding to Online Patient Reviews Violate HIPAA?

by Kristi Simone

Posted on May 24, 2019 at 19:55 PM

You Can Respond to Online Patient Reviews and Maintain HIPAA Compliance We manage marketing for approximately 130 dental practices across the US, including online reviews and reputation management. Maintaining HIPAA compliance is the absolute priority when we respond to reviews, but we do respond to positive and negative reviews with some specific parameters. Below are […]

How Important is your Business Name, Address and Phone in Google Search?

by Kristi Simone

Posted on April 17, 2019 at 20:55 PM

Your NAP Helps Your Business Make the MAP. Your business Name, Address, and Phone (NAP) are VITAL pieces of information Google looks for to determine your credibility and authority. Search engines take this data into account when determining which companies to select to show up during a local search for a product or service. Local […]

Easy Tips on Writing A Blog for Your Business

by Kristi Simone

Posted on March 08, 2019 at 17:04 PM

Easy tips on writing a blog for your business Writing blogs for your website is an important part of your SEO and brand-building strategy. However, many of our clients are hesitant to write or post a blog because they don’t know where to start. When surveyed, the majority of our clients said they don’t know […]

4 Steps to Telling Your Brand Story on Social Media

by Abby Hanson and Kristi Simone

Posted on March 12, 2018 at 08:00 AM

As social media continues to evolve at a rapid-fire pace, we see recurring recommendations to make your business stand out by telling its brand story. Everyone loves a great story, and that mindset doesn’t change for what people read on social media. Professor Marcus Collins at University of Michigan says, “As storytelling animals, we humans […]

Tutorial: Use iMovie to Make Facebook Cover Videos With Photos

by Nicole Weiss

Posted on February 19, 2018 at 15:47 PM

Facebook quietly introduced the option to add video covers to your Facebook business page. While there are many templated options online to upload your images, some can be costly and only offer a few choices for your photos. Some online options to consider are: MakerMoon Animoto Adobe Spark However, our favorite option is iMovie . […]

How Do I Optimize My Website For Voice Search?

by Abby Hanson

Posted on January 22, 2018 at 08:00 AM

While driving, I often find myself remembering things, asking questions, or wondering where I should go for dinner. In the past, this timing was inopportune because I would have to wait until I stopped to write these thoughts down or research them. By that time, I would probably forget again. Today, it’s as simple as […]

What Does the Facebook Update Really Mean for Small Businesses?

by Kristi Simone

Posted on January 15, 2018 at 20:32 PM

What does the Facebook update really mean for small businesses? Facebook made a big announcement on January 11 about changes to its news feed. Both CEO Mark Zuckerberg and head of News Feed, Adam Mosseri communicated that Facebook’s 2018 focus would be connecting people with meaningful posts. Zuckerberg also announced that news feeds would show […]

How to Name Your Google My Business Page If You Have a Multi-Dentist Practice

by Brittanee Barton

Posted on November 20, 2017 at 21:50 PM

Google has communicated how important every dentist’s Google My Business (GMB) page is to his or her local ranking and how patients search for a dentist in their area. In fact, Google states that “local results [that] appear for people who search for businesses and places near their location” are one of the most important factors […]

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