Whiteboard Marketing
Category Archives: Dental Practice Marketing

4 Steps to Telling Your Brand Story on Social Media

by Abby Hanson and Kristi Simone

Posted on March 12, 2018 at 08:00 AM

As social media continues to evolve at a rapid-fire pace, we see recurring recommendations to make your business stand out by telling its brand story. Everyone loves a great story, and that mindset doesn’t change for what people read on social media. Professor Marcus Collins at University of Michigan says, “As storytelling animals, we humans […]

Continue Reading


Tutorial: Use iMovie to Make Facebook Cover Videos With Photos

by Nicole Weiss

Posted on February 19, 2018 at 15:47 PM

Facebook quietly introduced the option to add video covers to your Facebook business page.  While there are many templated options online to upload your images, some can be costly and only offer a few choices for your photos. Some online options to consider are: MakerMoon Animoto Adobe Spark However, our favorite option is iMovie . […]

Continue Reading


How Do I Optimize My Website For Voice Search?

by Abby Hanson

Posted on January 22, 2018 at 08:00 AM

While driving, I often find myself remembering things, asking questions, or wondering where I should go for dinner. In the past, this timing was inopportune because I would have to wait until I stopped to write these thoughts down or research them. By that time, I would probably forget again. Today, it’s as simple as […]

Continue Reading


What Does the Facebook Update Really Mean for Small Businesses?

by Kristi Simone

Posted on January 15, 2018 at 20:32 PM

What does the Facebook update really mean for small businesses? Facebook made a big announcement on January 11 about changes to its news feed.  Both CEO Mark Zuckerberg and head of News Feed, Adam Mosseri communicated that Facebook’s 2018 focus would be connecting people with meaningful posts.  Zuckerberg also announced that news feeds would show […]

Continue Reading


How to Name Your Google My Business Page If You Have a Multi-Dentist Practice

by Brittanee Barton

Posted on November 20, 2017 at 21:50 PM

Google has communicated how important every dentist’s Google My Business (GMB) page is to his or her local ranking and how patients search for a dentist in their area. In fact, Google states that “local results [that] appear for people who search for businesses and places near their location” are one of the most important factors […]

Continue Reading


What Can Your Patient Management System Do For You?

by Hanna Ellison

Posted on June 15, 2017 at 14:29 PM

As a professional in the dental field, you understand the importance of having a patient management system to efficiently run your office, but are you aware of all the capabilities each system offers? Patient management systems are extremely helpful in communicating with your patients, monitoring your online reviews, and furthering your in-office marketing efforts. Here […]

Continue Reading


How to Optimize Your Video for YouTube

by Kristi Simone

Posted on April 25, 2017 at 16:21 PM

So, you want to get the most out of your video marketing efforts. You’ve taken your practice video. Now, what do you do with it?  Your video may have been fun to shoot, but we also want to get more out of the time, talent and energy you used to create it.  Essentially, we want […]

Continue Reading


The Importance of Claiming Healthgrades, Yelp and Bing

by Cara Albright

Posted on April 11, 2017 at 22:49 PM

What does claiming mean anyway? Claiming is used to provide customers with valid, accurate information about the brand for which they are searching. From a customer experience perspective, claiming quickens and enhances the customer’s ability to find information about your local brands, services, and products in one sweep. As more patients shift to voicing their […]

Continue Reading


The Best Kinds of Posts for Your Social Sites

by Jackie King

Posted on March 29, 2017 at 20:37 PM

As a practice owner, you understand the importance of making sure your name is out there, but as a dental professional, you may not know where to begin. Trying to decide what, when, where and how to post content to your social media sites can become overwhelming. In an effort to make your life a […]

Continue Reading


Why You Should Listen to Your Recorded Phone Calls

by Kristi Simone

Posted on February 24, 2017 at 14:11 PM

Your front desk is the front line and ground zero of your patient experience. Essentially, the front desk is where the new patient conversion is won or lost.   At Whiteboard Marketing, we manage and monitor phone call tracking for the majority of our dental clients. So, we have a lot of opportunities to listen […]

Continue Reading


Schedule your free marketing audit + consultation

We would love to conduct a marketing audit of your current website effectiveness and SEO ranking, local business listings, social media, online reviews and more - at no charge. Then, we’ll get together to discuss our findings and make a few recommendations to more effectively market your brand and get customers.



Whiteboard Marketing

Whiteboard Marketing

5950 Venture Dr.
Dublin, OH 43017

614.562.1912

info@whiteboard-mktg.com

Google Partner

10 hours ago

Whiteboard Marketing

Big day today at Whiteboard.. It's the Chilli Cookoff!! Congratulations to our big winner, Hanna Ellison!! Thanks to the whole team for the yummy competition(: ... See MoreSee Less

View on Facebook

Happy One-Year-Workaversary to one of our Digital Marking Specialists, Lydia Piero! We love having you and your bright smile on our team. ... See MoreSee Less

View on Facebook

Happy Halloween from #YourMarketingTeam. We hope you have a spook-tacular day! ... See MoreSee Less

View on Facebook