by Kristi Simone
Posted on May 24, 2019 at 19:55 PM
You Can Respond to Online Patient Reviews and Maintain HIPAA Compliance We manage marketing for approximately 130 dental practices across the US, including online reviews and reputation management. Maintaining HIPAA compliance is the absolute priority when we respond to reviews, but we do respond to positive and negative reviews with some specific parameters. Below are […]
Continue Reading by Kristi Simone
Posted on April 17, 2019 at 20:55 PM
Your NAP Helps Your Business Make the MAP. Your business Name, Address, and Phone (NAP) are VITAL pieces of information Google looks for to determine your credibility and authority. Search engines take this data into account when determining which companies to select to show up during a local search for a product or service. Local […]
Continue Reading by Kristi Simone
Posted on March 08, 2019 at 17:04 PM
Easy tips on writing a blog for your business Writing blogs for your website is an important part of your SEO and brand-building strategy. However, many of our clients are hesitant to write or post a blog because they don’t know where to start. When surveyed, the majority of our clients said they don’t know […]
Continue Reading by Abby Hanson and Kristi Simone
Posted on March 12, 2018 at 08:00 AM
As social media continues to evolve at a rapid-fire pace, we see recurring recommendations to make your business stand out by telling its brand story. Everyone loves a great story, and that mindset doesn’t change for what people read on social media. Professor Marcus Collins at University of Michigan says, “As storytelling animals, we humans […]
Continue Reading by Nicole Weiss
Posted on February 19, 2018 at 15:47 PM
Facebook quietly introduced the option to add video covers to your Facebook business page. While there are many templated options online to upload your images, some can be costly and only offer a few choices for your photos. Some online options to consider are: MakerMoon Animoto Adobe Spark However, our favorite option is iMovie . […]
Continue Reading by Abby Hanson
Posted on January 22, 2018 at 08:00 AM
While driving, I often find myself remembering things, asking questions, or wondering where I should go for dinner. In the past, this timing was inopportune because I would have to wait until I stopped to write these thoughts down or research them. By that time, I would probably forget again. Today, it’s as simple as […]
Continue Reading by Kristi Simone
Posted on January 15, 2018 at 20:32 PM
What does the Facebook update really mean for small businesses? Facebook made a big announcement on January 11 about changes to its news feed. Both CEO Mark Zuckerberg and head of News Feed, Adam Mosseri communicated that Facebook’s 2018 focus would be connecting people with meaningful posts. Zuckerberg also announced that news feeds would show […]
Continue Reading by Brittanee Barton
Posted on November 20, 2017 at 21:50 PM
Google has communicated how important every dentist’s Google My Business (GMB) page is to his or her local ranking and how patients search for a dentist in their area. In fact, Google states that “local results [that] appear for people who search for businesses and places near their location” are one of the most important factors […]
Continue Reading by Hanna Ellison
Posted on June 15, 2017 at 14:29 PM
As a professional in the dental field, you understand the importance of having a patient management system to efficiently run your office, but are you aware of all the capabilities each system offers? Patient management systems are extremely helpful in communicating with your patients, monitoring your online reviews, and furthering your in-office marketing efforts. Here […]
Continue Reading by Kristi Simone
Posted on April 25, 2017 at 16:21 PM
So, you want to get the most out of your video marketing efforts. You’ve taken your practice video. Now, what do you do with it? Your video may have been fun to shoot, but we also want to get more out of the time, talent and energy you used to create it. Essentially, we want […]
Continue Reading 
