Whiteboard Marketing
COVID-19 Resources + Updates

How Coronavirus Has Changed The Way Patients Search For A Dentist

by Jon Cahen

Posted on May 29, 2020 at 12:15 PM

Media Habits and Media Consumption Well, you’re at home.  All day. Every day. And night.  Obviously the way you consume media has changed significantly. How, where, when and why customers consume media dictates how a marketing campaign should be planned to be efficient.     Organic traffic from SEO is a 24-7, 365 foundation that is […]

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Google Algorithm Updates That Affect Dentists

by Jon Cahen

Posted on May 07, 2020 at 23:32 PM

  The past month has had as much search engine volatility as I’ve seen in the past 20 years.  Google and other search engines are updating their algorithms to improve the new Covid-19 affected user experience. Users are in a research gathering mindset, as opposed to the reality we knew a couple months ago, where […]

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COVID Patient Scripts and Talking Points for Your Front Desk Team

by Kristi Simone

Posted on May 06, 2020 at 15:27 PM

As part of your post-COVID-19 re-opening process, it is important that every person on your team communicates the same message to patients. Create your practice policies and protocols, outline messages to communicate for each protocol; then, script these messages so everyone speaks in the same “voice.” Affordable Care + Dental Membership Plans Talking Points We […]

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Implement these 5 reopening marketing strategies to boost your patient visits

by Kristi Simone

Posted on May 04, 2020 at 17:24 PM

As we continue to closely monitor analytics for our clients throughout COVID-19, we have seen some interesting trends as dental practices re-open across the country.   Over the last few weeks, we have seen a rebirth of searches for “dentist” and “dentist near me”, and a rise in new searches for “dentist PPE” and “safe dentist”. […]

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Dental Practices: The Post-COVID Grand Re-Opening

by Sean White

Posted on April 13, 2020 at 15:10 PM

Recently, media outlets and health administrators have been dropping glimmers of hope, hinting that the path to the new normal should be ramping up shortly. Although handshakes may be a thing of the past, it’s overwhelmingly pleasing to hear signs of hope from the Dr. Fauci’s of the world. Just a few weeks ago, your […]

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CDC Revises Its Interim Infection Prevention and Control Guidance for Dental Settings During the COVID-19 Response April 9, 2020

by Kristi Simone

Posted on April 09, 2020 at 17:39 PM

Effective today, April 9, 2020, the CDC announced revisions to its Interim Infection Prevention and Control Guidelines for Dentists during COVID-19. Revisions include the following: Description of risk to dental health care personnel (DHCP)1 when providing emergency care during the COVID-19 pandemic. Recommendations for contacting patients prior to emergency dental care. Recommendations for providing emergency dental […]

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Your COVID-19 Marketing Checklist to Implement Right Now

by Kristi Simone

Posted on April 09, 2020 at 14:32 PM

While most of us are practicing social distancing while sheltering-in-place, people are searching the web more than ever. In fact, total internet hits have surged by between 50% and 70%, according to preliminary statistics.    Now is the time to continue marketing and communicating with your current and prospective patients. Here are 20 things you can […]

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Communicating Your Teledentistry Services to Patients

by Kristi Simone

Posted on April 06, 2020 at 12:38 PM

Last Friday, we recommended that dentists (and all medical professionals who have direct contact with patients) incorporate teledentistry into their patient treatment protocol, especially during COVID-19.  We invite you to read our recommendations here. (LINK) A vital next step is to communicate and market to your current and prospective patients.   We have listed below several […]

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3 Website Strategies to Implement in the Age of COVID-19

by Sheila Rowlands

Posted on April 02, 2020 at 12:55 PM

As a business owner, COVID-19 has probably affected your life in more ways than you could’ve ever been predicted. From restrictions on customer interactions, hours, and travel to changing profit margins and timelines, small businesses are being hit hard. While it may be more pressing to attend to other matters, don’t overlook the impact a […]

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Your Post-COVID Production Strategies and Patient Communication

by Kristi Simone

Posted on March 24, 2020 at 16:05 PM

It’s not too early to start planning your post-COVID production ramp-up strategy.  And, how you communicate with your patients now will have an impact on your rescheduling success later. Once the “air clears”, your primary goal will be to get the highest production patients in your chair as quickly as possible you can so that […]

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Comments Box SVG iconsUsed for the like, share, comment, and reaction icons

6 days ago

Pizzas and pups today at the office! One of our newest employees, Abbey, met Lacey for the first time and it was a sweet way to end our team lunch today! ... See MoreSee Less

Pizzas and pups today at the office! One of our newest employees, Abbey, met Lacey for the first time and it was a sweet way to end our team lunch today!Image attachment

Comment on Facebook

I miss Lacey!!

1 week ago

All smiles underneath the masks this morning at the Paragon Excelleration meeting! It's good to be back at a live event (even if it's socially distant). ... See MoreSee Less

All smiles underneath the masks this morning at the Paragon Excelleration meeting! Its good to be back at a live event (even if its socially distant).

1 week ago

Wishing a very special happy work anniversary to our CEO, Sean! We would not be where we are today without you. Your dedication to the team and business shines through as you challenge us to reach new heights each day. ... See MoreSee Less

Comment on Facebook

Happy Anniversary Sean White! Appreciate all that you do.

Hes a Gem!! Good goin Sean!!

Congrats brother!

2 weeks ago

Thank you, Jason, for being a great addition to our team and for all your hard work throughout the past two years at Whiteboard Marketing. Here's to the next great year to come! ... See MoreSee Less

Thank you, Jason, for being a great addition to our team and for all your hard work throughout the past two years at Whiteboard Marketing. Heres to the next great year to come!

4 weeks ago

We “Make Marketing Simple.“ Our clients are our priority and we’re so pleased that we were able to be a helpful partner, Kathy! Thank you for sharing your kind words with us and our team. You can read more reviews from our wonderful clients on our website: ow.ly/L7NE50AylQ3 ... See MoreSee Less

We “Make Marketing Simple.“ Our clients are our priority and we’re so pleased that we were able to be a helpful partner, Kathy! Thank you for sharing your kind words with us and our team. You can read more reviews from our wonderful clients on our website: http://ow.ly/L7NE50AylQ3

Comment on Facebook

WhiteBoard Marketing is ALL about their clients and more!! Good job!!

Abbey Ebert Look what came up in my newsfeed!!

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