How Coronavirus Has Changed The Way Patients Search For A Dentist
by Whiteboard Marketing
Posted on May 29, 2020 at 12:15 PM
Media Habits and Media Consumption Well, you’re at home. All day. Every day. And night. Obviously the way you consume media has changed significantly. How, where, when and why customers consume media dictates how a marketing campaign should be planned to be efficient. Organic traffic from SEO is a 24-7, 365 foundation that is […]
Continue ReadingGoogle Algorithm Updates That Affect Dentists
by Whiteboard Marketing
Posted on May 07, 2020 at 23:32 PM
The past month has had as much search engine volatility as I’ve seen in the past 20 years. Google and other search engines are updating their algorithms to improve the new Covid-19 affected user experience. Users are in a research gathering mindset, as opposed to the reality we knew a couple months ago, where […]
Continue ReadingCOVID Patient Scripts and Talking Points for Your Front Desk Team
by Kristi Simone
Posted on May 06, 2020 at 15:27 PM
As part of your post-COVID-19 re-opening process, it is important that every person on your team communicates the same message to patients. Create your practice policies and protocols, outline messages to communicate for each protocol; then, script these messages so everyone speaks in the same “voice.” Affordable Care + Dental Membership Plans Talking Points We […]
Continue ReadingImplement these 5 reopening marketing strategies to boost your patient visits
by Kristi Simone
Posted on May 04, 2020 at 17:24 PM
As we continue to closely monitor analytics for our clients throughout COVID-19, we have seen some interesting trends as dental practices re-open across the country. Over the last few weeks, we have seen a rebirth of searches for “dentist” and “dentist near me”, and a rise in new searches for “dentist PPE” and “safe dentist”. […]
Continue ReadingDental Practices: The Post-COVID Grand Re-Opening
by Sean White
Posted on April 13, 2020 at 15:10 PM
Recently, media outlets and health administrators have been dropping glimmers of hope, hinting that the path to the new normal should be ramping up shortly. Although handshakes may be a thing of the past, it’s overwhelmingly pleasing to hear signs of hope from the Dr. Fauci’s of the world. Just a few weeks ago, your […]
Continue ReadingCDC Revises Its Interim Infection Prevention and Control Guidance for Dental Settings During the COVID-19 Response April 9, 2020
by Kristi Simone
Posted on April 09, 2020 at 17:39 PM
Effective today, April 9, 2020, the CDC announced revisions to its Interim Infection Prevention and Control Guidelines for Dentists during COVID-19. Revisions include the following: Description of risk to dental health care personnel (DHCP)1 when providing emergency care during the COVID-19 pandemic. Recommendations for contacting patients prior to emergency dental care. Recommendations for providing emergency dental […]
Continue ReadingYour COVID-19 Marketing Checklist to Implement Right Now
by Kristi Simone
Posted on April 09, 2020 at 14:32 PM
While most of us are practicing social distancing while sheltering-in-place, people are searching the web more than ever. In fact, total internet hits have surged by between 50% and 70%, according to preliminary statistics. Now is the time to continue marketing and communicating with your current and prospective patients. Here are 20 things you can […]
Continue ReadingCommunicating Your Teledentistry Services to Patients
by Kristi Simone
Posted on April 06, 2020 at 12:38 PM
Last Friday, we recommended that dentists (and all medical professionals who have direct contact with patients) incorporate teledentistry into their patient treatment protocol, especially during COVID-19. We invite you to read our recommendations here. (LINK) A vital next step is to communicate and market to your current and prospective patients. We have listed below several […]
Continue Reading3 Website Strategies to Implement in the Age of COVID-19
by Sheila Rowlands
Posted on April 02, 2020 at 12:55 PM
As a business owner, COVID-19 has probably affected your life in more ways than you could’ve ever been predicted. From restrictions on customer interactions, hours, and travel to changing profit margins and timelines, small businesses are being hit hard. While it may be more pressing to attend to other matters, don’t overlook the impact a […]
Continue ReadingYour Post-COVID Production Strategies and Patient Communication
by Kristi Simone
Posted on March 24, 2020 at 16:05 PM
It’s not too early to start planning your post-COVID production ramp-up strategy. And, how you communicate with your patients now will have an impact on your rescheduling success later. Once the “air clears”, your primary goal will be to get the highest production patients in your chair as quickly as possible you can so that […]
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