by Kristi Simone and Whiteboard Marketing
Posted on March 12, 2018 at 08:00 AM
As social media continues to evolve at a rapid-fire pace, we see recurring recommendations to make your business stand out by telling its brand story. Everyone loves a great story, and that mindset doesn’t change for what people read on social media. Professor Marcus Collins at University of Michigan says, “As storytelling animals, we humans […]
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by Nicole Weiss
Posted on February 19, 2018 at 15:47 PM
Facebook quietly introduced the option to add video covers to your Facebook business page. While there are many templated options online to upload your images, some can be costly and only offer a few choices for your photos. Some online options to consider are: MakerMoon Animoto Adobe Spark However, our favorite option is iMovie . […]
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by Kristi Simone
Posted on February 13, 2018 at 21:59 PM
Your website content is the foundation for every SEO strategy you implement on your website. It is, essentially, the fuel that drives the car. So, how much fuel, or content, do you need to impact your search rankings? If you search the internet for “what is the best word count for SEO?” or something like […]
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by Whiteboard Marketing
Posted on January 22, 2018 at 08:00 AM
While driving, I often find myself remembering things, asking questions, or wondering where I should go for dinner. In the past, this timing was inopportune because I would have to wait until I stopped to write these thoughts down or research them. By that time, I would probably forget again. Today, it’s as simple as […]
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by Kristi Simone
Posted on January 15, 2018 at 20:32 PM
What does the Facebook update really mean for small businesses? Facebook made a big announcement on January 11 about changes to its news feed. Both CEO Mark Zuckerberg and head of News Feed, Adam Mosseri communicated that Facebook’s 2018 focus would be connecting people with meaningful posts. Zuckerberg also announced that news feeds would show […]
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by Kristi Simone and Whiteboard Marketing
Posted on December 12, 2017 at 17:18 PM
As 2017 wraps up, we want to take a look ahead at some of the key changes that will impact your 2018 local business marketing strategy. You may have read many predictions about 2018 in different blogs today, but we believe our strategies below are changes that any business owner can realistically implement in the […]
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by Brittanee Barton
Posted on June 30, 2017 at 13:55 PM
The Relevance of Online Reviews Online reviews for products and services dominate today’s internet. It is relatively difficult to find a well-known product or service that doesn’t have reviews. In fact, browsing through reviews has become a pre-purchase routine for most consumers. Through a recent study by BrightLocal, researchers found that only 10% of today’s […]
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by Whiteboard Marketing
Posted on December 14, 2016 at 20:36 PM
As 2016 comes to an end, take time to reflect on your marketing efforts over the past year. What have you implemented that has been successful? What did you want to start, but never got around to doing? Now, before you panic at the thought of planning your marketing strategy for 2017, let us help […]
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by Whiteboard Marketing
Posted on November 15, 2016 at 20:23 PM
More than 1 billion people use Google search. Aside from word-of-mouth, this is the primary source of obtaining information about new businesses around the world. Now that you know how important Google search is, how can you be found on local search? Google takes four key factors into consideration when ranking businesses on local search: […]
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by Whiteboard Marketing
Posted on November 09, 2016 at 20:11 PM
Behind every search and every simple page of results for that search, there is a complex system, carefully crafted into an ever-changing program and process. There are over 60 trillion pages online right now and 100 billion web searches each month. Each Google search query travels an average of 1,500 miles between data centers to […]
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