Our Digital Marketing team recently attended the Social Media Success Summit 2016 hosted by Social Media Examiner. During the 3-week conference, we observed and participated in discussions regarding trending online marketing tools and best methods. We found ‘The Power of Video on Facebook’ discussion in particular very beneficial, and were inspired to share our insights […]
The Power of Videos on Facebook Read More »
More than 1 billion people use Google search. Aside from word-of-mouth, this is the primary source of obtaining information about new businesses around the world. Now that you know how important Google search is, how can you be found on local search? Google takes four key factors into consideration when ranking businesses on local search:
The 4 Key Factors Google Uses to Rank Map Listings Read More »
Behind every search and every simple page of results for that search, there is a complex system, carefully crafted into an ever-changing program and process. There are over 60 trillion pages online right now and 100 billion web searches each month. Each Google search query travels an average of 1,500 miles between data centers to
How Google Search Really Works from the Back End Read More »
You’re a business owner. You’re not much of a writer, or even an orator really. You’re a numbers guy or gal with a knack for the bottom line. Well, we bet there’s more to you than just that. The story of your life, business, products and growth are imperative to your success and here’s why:
5 Reasons Business Owners Should Tell Their Story Read More »
Building and maintaining engagement on your business’s social sites is not always as simple as it seems. If you’re stuck between a rock and a hard place, you should consider running a social contest! Who doesn’t love the chance to get something for free? The answer is no one. Here are a few reasons why
Winner Winner, Chicken Dinner Read More »
Did you know that small businesses are excelling on Facebook now more than ever? With all of its algorithm changes lately, it is important to increase your engagement and stay relevant on the social media giant that is Facebook. Show Off Your Personality. Your business’s social media is a window into your company’s world. You
3 Ways to Get More Engagement on Facebook Read More »
The definition of marketing is “the action or business of promoting and selling products or services.” But, as we all know, much more goes into it than just that. With advances in technology (smartphones, tablets, etc.) making communication easier and more relevant than ever, marketing tasks can seem endless. That’s why outsourcing your marketing needs
The Key to a Successful Marketing Strategy? Outsourcing. Read More »
You just spent hours creating 500 words for a blog post. You’ve done everything you can to be creative, witty, and strategic to engage those who read it. You’ve done your research and added the best stock images you could find. You post it… Now what happens to your masterpiece? We put so much work into
Audits. While the word elicits excitement from few, doing an audit is as important for your web presence as it is for your finances. Regular audits of your website can ensure that your site is running smoothly and offering a user-friendly experience. But where do you start? Here are five things to give you a
Website Auditing 101 Read More »
LinkedIn allows your business to measure multiple different statistics to track the success of your marketing throughout your ‘selling process.’ If you’re not already, it’s time to make sure you’re properly tracking the effectiveness of your social selling using LinkedIn. But first, what is social selling? Social selling is the process of developing professional relationships
Are You Properly Measuring Your Social Selling Strategy on LinkedIn? Read More »
