Today’s world is digital. As a business owner, that means your business should be digital too. There are several ways to be visible to new customers across the web, but how are you getting your brand in front of current or previous customers? Email marketing is a way to do just that. This type of […]
Is Your Company Newsletter Working for You? Read More »
We are big supporters of campaign-based marketing. If you are going to make the investment in creating a special, an event or a service to offer for your business, we want you to get the best return. Essentially, we want you to leverage the heck out of it. The more times you strategically tell people
Campaign-Based Marketing: Why You Should Start Doing It Read More »
So, you want to get the most out of your video marketing efforts. You’ve taken your practice video. Now, what do you do with it? Your video may have been fun to shoot, but we also want to get more out of the time, talent and energy you used to create it. Essentially, we want
How to Optimize Your Video for YouTube Read More »
Creating a cohesive brand image is an important part of marketing your company. This means making your website, internal and social media marketing pieces branded. I’m talking down to the same colors, fonts and types of images you use. Of course, the answer to all of this is to use the same graphic designer to
Canva for Marketing Read More »
What comes to mind when you first hear the term “email marketing?” For most people, an image of their cluttered spam folder comes to mind. However, as the digital age grows and more people view information on their mobile device, email marketing is more relevant than ever. So, how do you create an impactful e-blast
Keep Emails Short, Sweet and to the Point Read More »
SEO can be very overwhelming, and confusing, if you’ve never delved into it before. At Whiteboard Marketing, we strive to simplify your marketing. Below we have laid out a couple of quick ways to boost your site’s authority on Google. These tips will help your site move up the rankings, regardless of your level of
2 Easy Ways to Help Increase Your Rankings on Google Read More »
If your practice accepts Medicaid or Medicare, there are new requirements to consider. As of October 16, 2016, “under Section 1557 of the Affordable Care Act (ACA), covered entities are required to post notices of nondiscrimination and taglines that alert individuals with limited English proficiency (LEP) to the availability of language assistance services” (PBHS). To
Dentists: Does Your Website Comply? Read More »
You’re a business owner. You’re not much of a writer, or even an orator really. You’re a numbers guy or gal with a knack for the bottom line. Well, we bet there’s more to you than just that. The story of your life, business, products and growth are imperative to your success and here’s why:
5 Reasons Business Owners Should Tell Their Story Read More »
Building and maintaining engagement on your business’s social sites is not always as simple as it seems. If you’re stuck between a rock and a hard place, you should consider running a social contest! Who doesn’t love the chance to get something for free? The answer is no one. Here are a few reasons why
Winner Winner, Chicken Dinner Read More »
The definition of marketing is “the action or business of promoting and selling products or services.” But, as we all know, much more goes into it than just that. With advances in technology (smartphones, tablets, etc.) making communication easier and more relevant than ever, marketing tasks can seem endless. That’s why outsourcing your marketing needs
The Key to a Successful Marketing Strategy? Outsourcing. Read More »
