This blog is part two of a three-part series on the current state of the dental insurance industry, written by industry thought leader and Whiteboard Marketing Market Advisory Council member, Nick Sanyk of Smile Hilliard. There are three main types of dental benefits plans. The first two are considered traditional insurance coverage: Dental Maintenance Organization …
Communication during the new patient journey encompasses every touchpoint you have with patients that represents your brand. Today, our Account Manager team outlines the major forms of patient communication within the digital marketing ecosystem–and why they matter to your ultimate success as a practice. When these tactics are used in combination, you can both meet …
The Best Ways to Communicate With Your Patients–According to Marketing Experts Read More »
With over one billion active monthly users and over 200 million active business accounts, “Should my practice get an Instagram?” is one of the most common questions we hear from clients. Today, our social media team breaks down the benefits of the platform and what makes a practice a good candidate for Instagram. Benefits of …
Yelp can be a very confusing platform for a lot of small business owners. It can be hard to determine if Yelp is the right platform for your industry. It can also be difficult to optimize your profile to get reviews and to be found by potential customers. You may have noticed that Yelp has …
Website design today is more visual and streamlined than ever before. It is also more complicated and strategic from a design and optimization standpoint. Essentially, we build websites that are created to look like we didn’t design them too much. We work hard to make it look simple. When designing a new website or updating …
Creating a cohesive brand image is an important part of marketing your company. This means making your website, internal and social media marketing pieces branded. I’m talking down to the same colors, fonts and types of images you use. Of course, the answer to all of this is to use the same graphic designer to …
So, you have a website now. It’s pretty, featuring the colors you like and a design that is easy to use. Now, all you have to do is fill it with a bunch of content. Words, pictures and meaningful information…seems easy enough, right? For many business owners, generating content for their websites is the hardest …
Website Voice and Brand Voice: How to Keep It Consistent Read More »
SEO can be very overwhelming, and confusing, if you’ve never delved into it before. At Whiteboard Marketing, we strive to simplify your marketing. Below we have laid out a couple of quick ways to boost your site’s authority on Google. These tips will help your site move up the rankings, regardless of your level of …
2 Easy Ways to Help Increase Your Rankings on Google Read More »
The definition of marketing is “the action or business of promoting and selling products or services.” But, as we all know, much more goes into it than just that. With advances in technology (smartphones, tablets, etc.) making communication easier and more relevant than ever, marketing tasks can seem endless. That’s why outsourcing your marketing …
The Key to a Successful Marketing Strategy? Outsourcing. Read More »
You just spent hours creating 500 words for a blog post. You’ve done everything you can to be creative, witty, and strategic to engage those who read it. You’ve done your research and added the best stock images you could find. You post it… Now what happens to your masterpiece? We put so much work into …
