Whiteboard Marketing
BLOG

Implement these 5 reopening marketing strategies to boost your patient visits

by Kristi Simone

Posted on May 04, 2020 at 17:24 PM

As we continue to closely monitor analytics for our clients throughout COVID-19, we have seen some interesting trends as dental practices re-open across the country.   Over the last few weeks, we have seen a rebirth of searches for “dentist” and “dentist near me”, and a rise in new searches for “dentist PPE” and “safe dentist”. […]

Continue Reading


FREQUENTLY ASKED QUESTIONS ABOUT DENTAL PRACTICE MARKETING DURING COVID-19

by Kristi Simone

Posted on April 27, 2020 at 15:29 PM

Our Whiteboard Marketing team members have presented in multiple webinars recently, including our client-only marketing webinar, the ACTDental COVID-19 Relief Conference, and the Florida  Dental Association.  Throughout our discussions, we have been asked many questions from participants.  We have listed the most frequently asked questions and answers below. What are the lead generating platforms I […]

Continue Reading


Dental Practices: The Post-COVID Grand Re-Opening

by Sean White

Posted on April 13, 2020 at 15:10 PM

Recently, media outlets and health administrators have been dropping glimmers of hope, hinting that the path to the new normal should be ramping up shortly. Although handshakes may be a thing of the past, it’s overwhelmingly pleasing to hear signs of hope from the Dr. Fauci’s of the world. Just a few weeks ago, your […]

Continue Reading


CDC Revises Its Interim Infection Prevention and Control Guidance for Dental Settings During the COVID-19 Response April 9, 2020

by Kristi Simone

Posted on April 09, 2020 at 17:39 PM

Effective today, April 9, 2020, the CDC announced revisions to its Interim Infection Prevention and Control Guidelines for Dentists during COVID-19. Revisions include the following: Description of risk to dental health care personnel (DHCP)1 when providing emergency care during the COVID-19 pandemic. Recommendations for contacting patients prior to emergency dental care. Recommendations for providing emergency dental […]

Continue Reading


Your COVID-19 Marketing Checklist to Implement Right Now

by Kristi Simone

Posted on April 09, 2020 at 14:32 PM

While most of us are practicing social distancing while sheltering-in-place, people are searching the web more than ever. In fact, total internet hits have surged by between 50% and 70%, according to preliminary statistics.    Now is the time to continue marketing and communicating with your current and prospective patients. Here are 20 things you can […]

Continue Reading


Communicating Your Teledentistry Services to Patients

by Kristi Simone

Posted on April 06, 2020 at 12:38 PM

Last Friday, we recommended that dentists (and all medical professionals who have direct contact with patients) incorporate teledentistry into their patient treatment protocol, especially during COVID-19.  We invite you to read our recommendations here. (LINK) A vital next step is to communicate and market to your current and prospective patients.   We have listed below several […]

Continue Reading


The Benefits of Practicing Teledentistry and How to Communicate to Your Patients

by Kristi Simone

Posted on April 03, 2020 at 15:32 PM

As dentists continue to navigate the unstable landscape of treating patients during the COVID-19 pandemic, it is important to explore all possibilities of patient communication and treatment options. Teledentistry and mobile health (cell phone triage) may be appropriate components to incorporate into your practice’s COVID-19 treatment protocol. Communicating your capabilities to your current and prospective […]

Continue Reading


3 Website Strategies to Implement in the Age of COVID-19

by Sheila Rowlands

Posted on April 02, 2020 at 12:55 PM

As a business owner, COVID-19 has probably affected your life in more ways than you could’ve ever been predicted. From restrictions on customer interactions, hours, and travel to changing profit margins and timelines, small businesses are being hit hard. While it may be more pressing to attend to other matters, don’t overlook the impact a […]

Continue Reading


Your Post-COVID Production Strategies and Patient Communication

by Kristi Simone

Posted on March 24, 2020 at 16:05 PM

It’s not too early to start planning your post-COVID production ramp-up strategy.  And, how you communicate with your patients now will have an impact on your rescheduling success later. Once the “air clears”, your primary goal will be to get the highest production patients in your chair as quickly as possible you can so that […]

Continue Reading


Who’s Answering Your Office Phones During The COVID-19 Crisis?

by Nick Chuvalas

Posted on March 20, 2020 at 13:52 PM

Whether your practice is completely closed or available for emergency appointments only, it’s critical that you identify who is answering your phones during the COVID-19 crisis. We absolutely know that you must continue to communicate with your patients and community during this time. How you do it is equally important as what you say. Say […]

Continue Reading


Schedule your free marketing audit + consultation

We would love to conduct a marketing audit of your current website effectiveness and SEO ranking, local business listings, social media, online reviews and more - at no charge.

Schedule an appointment to discuss our findings and make a few recommendations to more effectively market your brand and get customers.

Schedule Appointment



      COVID-19 Marketing Recovery Plan Download



      By submitting this form, you agree we may contact you in a manner as described in our Privacy Policy.

        Practice Marketing Audit Worksheet Audit Download



        By submitting this form, you agree we may contact you in a manner as described in our Privacy Policy.

          COVID-19 Team Talking Points + Scripts Worksheet Audit Download



          By submitting this form, you agree we may contact you in a manner as described in our Privacy Policy.

            Teledentistry Marketing Plan Download



            By submitting this form, you agree we may contact you in a manner as described in our Privacy Policy.

              COVID-19 Social Media Posting Ideas Download



              By submitting this form, you agree we may contact you in a manner as described in our Privacy Policy.

                SEO Audit Checklist Download



                By submitting this form, you agree we may contact you in a manner as described in our Privacy Policy.

                  Conversion Rate Optimization (CRO) Audit Checklist Download



                  By submitting this form, you agree we may contact you in a manner as described in our Privacy Policy.

                    Dental Practice Marketing Plan Download



                    By submitting this form, you agree we may contact you in a manner as described in our Privacy Policy.

                      How to Build a Patient Review Program for Your Practice Download



                      By submitting this form, you agree we may contact you in a manner as described in our Privacy Policy.

                        How to Claim + Optimize Your Dental Practice Google My Business Profile Download



                        By submitting this form, you agree we may contact you in a manner as described in our Privacy Policy.

                          5 Ways To Modernize Your Practice For New + Existing Patients Download



                          By submitting this form, you agree we may contact you in a manner as described in our Privacy Policy.