3 Website Strategies to Implement in the Age of COVID-19
by Sheila Rowlands
Posted on April 02, 2020 at 12:55 PM
As a business owner, COVID-19 has probably affected your life in more ways than you could’ve ever been predicted. From restrictions on customer interactions, hours, and travel to changing profit margins and timelines, small businesses are being hit hard. While it may be more pressing to attend to other matters, don’t overlook the impact a […]
Continue ReadingYour Post-COVID Production Strategies and Patient Communication
by Kristi Simone
Posted on March 24, 2020 at 16:05 PM
It’s not too early to start planning your post-COVID production ramp-up strategy. And, how you communicate with your patients now will have an impact on your rescheduling success later. Once the “air clears”, your primary goal will be to get the highest production patients in your chair as quickly as possible you can so that […]
Continue ReadingWho’s Answering Your Office Phones During The COVID-19 Crisis?
by Nick Chuvalas
Posted on March 20, 2020 at 13:52 PM
Whether your practice is completely closed or available for emergency appointments only, it’s critical that you identify who is answering your phones during the COVID-19 crisis. We absolutely know that you must continue to communicate with your patients and community during this time. How you do it is equally important as what you say. Say […]
Continue ReadingHow to Communicate to Your Patients about COVID-19
by Kristi Simone
Posted on March 19, 2020 at 13:46 PM
Communication with your patients and the community is key to managing the impact COVID-19 is having on your practice. First, if you are staying open for dental emergencies, please communicate that information, making it known wherever you see fit (website, social media, etc.). By continuing to provide emergency treatments, you are providing a vital service […]
Continue ReadingDear Fellow Business Partners,
by Sean White
Posted on March 17, 2020 at 16:45 PM
Dear fellow business partners, This unprecedented minute-by-minute situation has us all in the same boat. I do believe this boat we are all in, however, is built to weather this storm. I won’t spend time on the obvious but rather what you can expect from Whiteboard Marketing during this time. I want you to be proud of your team […]
Continue ReadingJump-start Your 2020 Marketing Planning with These 5 Tips
by Kelley Finan
Posted on November 15, 2019 at 12:16 PM
It’s that time of year again – planning your marketing for 2020. As dreaded as this task might seem, think of it as an opportunity. . . and not just another fourth-quarter task. Why is marketing planning an opportunity? Because it gives you and your team the chance to really delve into what you’ve done, […]
Continue ReadingPPC Advertising Pays Off Big for Dental Practices
by Kelley Finan
Posted on November 08, 2019 at 13:09 PM
In our work with dental practices, we’re seeing an upward trend with dentists who use PPC (pay-per-click) advertising as a primary strategy in their marketing efforts. These dentists are reporting increased visits to their websites, more calls and contact form submissions, and higher rates of conversion from web searchers to patients. Simply put, PPC is […]
Continue ReadingAll Because of AJ
by Jody White
Posted on October 22, 2019 at 17:18 PM
In 1999, the young cousin of my husband Sean White, founder and CEO of Whiteboard Marketing, was diagnosed with astrocytoma, a form of brain cancer. AJ was just 7 years old at the time. AJ was one of the most amazing young boys you could ever meett. He loved magic, people, movies. . . and […]
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