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Tag Archives: tips

Your Yelp Questions, Answered!

by Hanna Ellison

Posted on July 06, 2018 at 15:57 PM

Yelp can be a very confusing platform for a lot of small business owners. It can be hard to determine if Yelp is the right platform for your industry. It can also be difficult to optimize your profile to get reviews and to be found by potential customers. You may have noticed that Yelp has […]

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The Importance of Claiming Healthgrades, Yelp and Bing

by Cara Albright

Posted on April 11, 2017 at 22:49 PM

What does claiming mean anyway? Claiming is used to provide customers with valid, accurate information about the brand for which they are searching. From a customer experience perspective, claiming quickens and enhances the customer’s ability to find information about your local brands, services, and products in one sweep. As more patients shift to voicing their […]

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Out with the Old, In with the New (Sort of): 2016 Marketing Tips to Continue in 2017

by Jackie King

Posted on December 14, 2016 at 20:36 PM

As 2016 comes to an end, take time to reflect on your marketing efforts over the past year. What have you implemented that has been successful? What did you want to start, but never got around to doing? Now, before you panic at the thought of planning your marketing strategy for 2017, let us help […]

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Are You Properly Measuring Your Social Selling Strategy on LinkedIn?

by Ashley Davis

Posted on June 02, 2016 at 17:55 PM

LinkedIn allows your business to measure multiple different statistics to track the success of your marketing throughout your ‘selling process.’ If you’re not already, it’s time to make sure you’re properly tracking the effectiveness of your social selling using LinkedIn. But first, what is social selling? Social selling is the process of developing professional relationships […]

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Facebook’s Algorithm Changes Mean Quality Over Quantity

by Ashley Davis

Posted on February 17, 2016 at 11:32 AM

Facebook announced on February 1 that it has changed its algorithm to feature News Feed posts based on qualitative feedback of users’ experiences, ultimately to serve more relevant posts and generate higher engagement. According to Facebook’s Cheng Zhang, Software Engineer, and Si Chen, Software Engineer, “We saw through our research that people reported having a better News […]

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Do You Really Need More Likes?

by Kristi Simone

Posted on February 12, 2016 at 20:21 PM

How to Get More Followers on Facebook Let’s face it, we all want to be liked.  That’s why more than 12 million Americans are on social media sites multiple times per day.  And, Facebook is the most popular social site with 1,100,000,000 users.  Not only are people on Facebook, they are on it all the time. […]

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Go LIVE! The Top Social Media Trend To Watch For in 2016

by Kristi Simone

Posted on February 01, 2016 at 19:00 PM

As your marketing partner, we are constantly on the look-out for the latest trends that will impact your business.  And 2016 is going to be a big year for your social media strategy.  Facebook recently launched its “livestream” program, so now anyone with a verified page can stream live video to their followers. Did you […]

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Forget Resolutions

by Kristi Simone

Posted on January 04, 2016 at 20:05 PM

The new year has arrived, and you have likely created a list of resolutions to start and keep in 2016.  At Whiteboard Marketing, we don’t like to call them resolutions, because, well, those things are usually broken within the first week.  But, goals are real and attainable, if you set them correctly. So, we have […]

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Unlock The Benefits As You Level Up With Google

by Kristi Simone

Posted on November 19, 2015 at 19:06 PM

It’s simple. It’s time to become a Local Guide on Google. Local Guide helps Google users explore the world and you get amazing benefits in return. From every place you go, Google Maps improves and earns you points towards something brand new! Do you have event photos to post? Do you have an amazing review […]

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5 Things B2B Industries Need To Remember When Using Social Media

by Kristi Simone

Posted on November 03, 2015 at 20:55 PM

The internet provides businesses an opportunity to experience massive growth in a short amount of time. A business that wants to maximize its exposure and skyrocket profit averages can tap into a wide variety of modern online marketing trends. Social media marketing happens to be one of these trends and is considered to be one […]

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We would love to conduct a marketing audit of your current website effectiveness and SEO ranking, local business listings, social media, online reviews and more - at no charge. Then, we’ll get together to discuss our findings and make a few recommendations to more effectively market your brand and get customers.



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Mara Sprecher Lorance is a volunteer wish granter for Make-A-Wish Ohio, Kentucky and Indiana and has helped grant over 17 wishes. She has witnessed firsthand the power of a wish and she is looking forward to fundraising to help grant more wishes in my community. Mara was recently chosen to be one of the 9 W.I.S.H representatives. (W.I.S.H. - Women Inspiring Strength and Hope) She is planning to raise funds through an event called "Share the Love" on February 23rd at Elysium tennis club.

If you want to help Mara support the Make a Wish Foundation, please click on the link below.

Thank you, Mara, for all your efforts in being a bright light to the MAW kids in some dark times!

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