reputation management Archives - Whiteboard Marketing

The Importance of Online Reviews in the Consumer Decision-Making Process

by Brittanee Barton

Posted on June 30, 2017 at 13:55 PM

The Relevance of Online Reviews Online reviews for products and services dominate today’s internet. It is relatively difficult to find a well-known product or service that doesn’t have reviews. In fact, browsing through reviews has become a pre-purchase routine for most consumers. Through a recent study by BrightLocal, researchers found that only 10% of today’s […]

What Can Your Patient Management System Do For You?

by Hanna Ellison

Posted on June 15, 2017 at 14:29 PM

As a professional in the dental field, you understand the importance of having a patient management system to efficiently run your office, but are you aware of all the capabilities each system offers? Patient management systems are extremely helpful in communicating with your patients, monitoring your online reviews, and furthering your in-office marketing efforts. Here […]

Out with the Old, In with the New (Sort of): 2016 Marketing Tips to Continue in 2017

by Jackie King

Posted on December 14, 2016 at 20:36 PM

As 2016 comes to an end, take time to reflect on your marketing efforts over the past year. What have you implemented that has been successful? What did you want to start, but never got around to doing? Now, before you panic at the thought of planning your marketing strategy for 2017, let us help […]

Congress Backs Bill on Customer Rights for Online Reviews: What Does this Mean for your Business?

by Hanna Ellison

Posted on November 30, 2016 at 21:44 PM

Have you heard? Two days ago, Congress backed a bill on customer rights for online reviews. This bill will allow consumers to post negative reviews without legal repercussions. According to ABC News, “Supporters of the bipartisan bill say it is needed to ensure freedom of speech in a growing online economy. It was written in […]

The 4 Key Factors Google Uses to Rank Map Listings

by Jackie King

Posted on November 15, 2016 at 20:23 PM

More than 1 billion people use Google search. Aside from word-of-mouth, this is the primary source of obtaining information about new businesses around the world. Now that you know how important Google search is, how can you be found on local search? Google takes four key factors into consideration when ranking businesses on local search: […]

Winner Winner, Chicken Dinner

by Jackie King

Posted on September 29, 2016 at 14:48 PM

Building and maintaining engagement on your business’s social sites is not always as simple as it seems. If you’re stuck between a rock and a hard place, you should consider running a social contest! Who doesn’t love the chance to get something for free? The answer is no one. Here are a few reasons why […]

The Power of a Negative Review

by Hanna Ellison

Posted on September 01, 2016 at 17:59 PM

What’s the first thing you do when deciding to try a new restaurant, stay at a new hotel or find a new health care provider? For 88% of consumers, it’s check online reviews. As technology has grown, reviews have become an extremely influential source of information for consumers before buying a product or service. That […]

The Key to a Successful Marketing Strategy? Outsourcing.

by Jackie King

Posted on August 25, 2016 at 21:27 PM

The definition of marketing is “the action or business of promoting and selling products or services.” But, as we all know, much more goes into it than just that. With advances in technology (smartphones, tablets, etc.) making communication easier and more relevant than ever, marketing tasks can seem endless. That’s why outsourcing your marketing […]

How Do You Ask For Reviews?

by Hanna Ellison

Posted on August 03, 2016 at 19:55 PM

Hopefully you know by now that reviews are extremely important to every business. Reviews are the internet version of word-of-mouth marketing nowadays. Consumers trust real people that have experienced your product more than what you say on your website. Most of your potential customers will look at reviews before contacting your business for an appointment. […]

Facebook Changes… Again.

by Jackie King

Posted on July 13, 2016 at 13:37 PM

Yes, Facebook is changing its algorithm… yet again. The newest set of changes focuses on what you want to see the most. According to Facebook Engineering Director, Lars Backstrom, the site is “updating News Feed over the coming weeks so that the things posted by the friends you care about are higher up in your […]