“So a guy walks into a dental office…” By all accounts, he’s a nice gentleman and after examining his mouth and radiographs you identify many trouble areas. You are both a thorough and caring dentist, so you take the time to explain to the man why 5 teeth need to be extracted, 10 require fillings, …
7 Ways To Not Waste The Money You’re Paying To Whiteboard Marketing Read More »
This blog is part three of a three-part series on the current state of the dental insurance industry, written by industry thought leader and Whiteboard Marketing Market Advisory Council member, Nick Sanyk of Smile Hilliard. HSA and FSA Accounts Many patients wonder if they are able to use a Health Savings Account (HSA) or …
Health Savings Account (HSA) or a Flexible Spending Arrangement (FSA) Read More »
This blog is part one of a three-part series on the current state of the dental insurance industry, written by industry thought leader and Whiteboard Marketing Market Advisory Council member, Nick Sanyk of Smile Hilliard. Do You Take My Insurance? One of the most common questions we get is if we “take” or “accept” a …
Recently, media outlets and health administrators have been dropping glimmers of hope, hinting that the path to the new normal should be ramping up shortly. Although handshakes may be a thing of the past, it’s overwhelmingly pleasing to hear signs of hope from the Dr. Fauci’s of the world. Just a few weeks ago, your …
Dental Practices: The Post-COVID Grand Re-Opening Read More »
Yelp can be a very confusing platform for a lot of small business owners. It can be hard to determine if Yelp is the right platform for your industry. It can also be difficult to optimize your profile to get reviews and to be found by potential customers. You may have noticed that Yelp has …
What does claiming mean anyway? Claiming is used to provide customers with valid, accurate information about the brand for which they are searching. From a customer experience perspective, claiming quickens and enhances the customer’s ability to find information about your local brands, services, and products in one sweep. As more patients shift to voicing their …
The Importance of Claiming Healthgrades, Yelp and Bing Read More »
LinkedIn allows your business to measure multiple different statistics to track the success of your marketing throughout your ‘selling process.’ If you’re not already, it’s time to make sure you’re properly tracking the effectiveness of your social selling using LinkedIn. But first, what is social selling? Social selling is the process of developing professional relationships …
Are You Properly Measuring Your Social Selling Strategy on LinkedIn? Read More »
How to Get More Followers on Facebook Let’s face it, we all want to be liked. That’s why more than 12 million Americans are on social media sites multiple times per day. And, Facebook is the most popular social site with 1,100,000,000 users. Not only are people on Facebook, they are on it all the time. …
It’s simple. It’s time to become a Local Guide on Google. Local Guide helps Google users explore the world and you get amazing benefits in return. From every place you go, Google Maps improves and earns you points towards something brand new! Do you have event photos to post? Do you have an amazing review …
The internet provides businesses an opportunity to experience massive growth in a short amount of time. A business that wants to maximize its exposure and skyrocket profit averages can tap into a wide variety of modern online marketing trends. Social media marketing happens to be one of these trends and is considered to be one …
5 Things B2B Industries Need To Remember When Using Social Media Read More »
