7 Ways To Not Waste The Money You’re Paying To Whiteboard Marketing

“So a guy walks into a dental office…” By all accounts, he’s a nice gentleman and after examining his mouth and radiographs you identify many trouble areas. You are both a thorough and caring dentist, so you take the time to explain to the man why 5 teeth need to be extracted, 10 require fillings, […]

7 Ways To Not Waste The Money You’re Paying To Whiteboard Marketing Read More »

Health Savings Account (HSA) or a Flexible Spending Arrangement (FSA)

This blog is part three of a three-part series on the current state of the dental insurance industry, written by industry thought leader and Whiteboard Marketing Market Advisory Council member, Nick Sanyk of Smile Hilliard. HSA and FSA Accounts   Many patients wonder if they are able to use a Health Savings Account (HSA) or

Health Savings Account (HSA) or a Flexible Spending Arrangement (FSA) Read More »

The Importance of Claiming Healthgrades, Yelp and Bing

What does claiming mean anyway? Claiming is used to provide customers with valid, accurate information about the brand for which they are searching. From a customer experience perspective, claiming quickens and enhances the customer’s ability to find information about your local brands, services, and products in one sweep. As more patients shift to voicing their

The Importance of Claiming Healthgrades, Yelp and Bing Read More »

Are You Properly Measuring Your Social Selling Strategy on LinkedIn?

LinkedIn allows your business to measure multiple different statistics to track the success of your marketing throughout your ‘selling process.’ If you’re not already, it’s time to make sure you’re properly tracking the effectiveness of your social selling using LinkedIn. But first, what is social selling? Social selling is the process of developing professional relationships

Are You Properly Measuring Your Social Selling Strategy on LinkedIn? Read More »

5 Things B2B Industries Need To Remember When Using Social Media

The internet provides businesses an opportunity to experience massive growth in a short amount of time. A business that wants to maximize its exposure and skyrocket profit averages can tap into a wide variety of modern online marketing trends. Social media marketing happens to be one of these trends and is considered to be one

5 Things B2B Industries Need To Remember When Using Social Media Read More »