Frequently Asked Questions About Dental Practice Marketing During COVID-19

Dental Marketing /

Our Whiteboard Marketing team members have presented in multiple webinars recently, including our client-only marketing webinar, the ACTDental COVID-19 Relief Conference, and the Florida  Dental Association.  Throughout our discussions, we have been asked many questions from participants.  We have listed the most frequently asked questions and answers below. What are the lead generating platforms I […]

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How Important Is Your Business Name, Address and Phone in Google Search?

Dental Marketing, SEO /

Your NAP Helps Your Business Make the MAP. Your business Name, Address, and Phone (NAP) are VITAL pieces of information Google looks for to determine your credibility and authority.  Search engines take this data into account when determining which companies to select to show up during a local search for a product or service.  Local

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What Do I Need to Know About Google Mobile First Indexing

SEO, Websites /

As the saying goes, “Change is the only constant in life.” To follow suit, in 2018, we digital marketers will switch our strategies to target a mobile-first indexing.  What does this mean for your website? Hopefully not much if you’ve been making consistent updates to your website! A Little Mobile Search History On April 21,

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How to Name Your Google My Business if You Have a Multi-Dentist Practice

Dental Marketing /

Google has communicated how important every dentist’s Google My Business (GMB) page is to his or her local ranking and how patients search for a dentist in their area. In fact, Google states that “local results [that] appear for people who search for businesses and places near their location” are one of the most important factors

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