In today’s digital age, dental practices need an online presence. Blogging is a highly effective way to connect with your audience and enhance your practice. It lets you share valuable content about your services, industry trends, and oral health tips. Blogging establishes trust and credibility and strengthens your brand identity. Additionally, it boosts online visibility,
6 Benefits of Blogs for Dental Marketing Read More »
Like your annual deep clean at home, your dental practice’s marketing efforts also need a regular spring cleaning. A stale, outdated online presence can be as off-putting to potential patients as a dusty, cluttered office. This season, revitalize your marketing strategies to attract new patients and reinvigorate your practice’s growth. In this guide, we’ll share
Spring Clean Your Dental Marketing for a Patient-Attracting Refresh Read More »
While the popularity of online scheduling is rising among dental patients, front desk calls are still highly popular when it comes to booking appointments. The difference between a patient choosing your practice over a competitor comes down to your Front Desk staff “closing the sale” with helpful, accurate information. Here’s where call tracking and recording
Why Should I Track and Listen to my Dental Practice Phone Calls? Read More »
A fundamental part of your success as a dental practice is showing up on Google when a patient searches for a new dentist. Search Engine Optimization (SEO) provides the visibility you need–and one way to start is by developing a monthly blog for your practice. In fact, here at Whiteboard Marketing, our clients who integrate
Why Does My Dental Practice Need a Blog? Read More »
A successful digital marketing strategy makes use of multiple elements, two of which are SEO (search engine optimization) and social media. SEO and social media work together in many ways to increase your website’s organic traffic. While social media management doesn’t directly impact SEO as a search engine ranking factor, it does still add immense
8 Ways Social Media Is Good for Organic Traffic Read More »
An online presence should begin where 93% of internet users also start: a search engine. Stat Counter tells us that Google controls over 92% of global search engine market share, so you should probably start with Google too. Google has over 200 ranking factors, making search engine optimization (SEO) an extremely wide scope. Your SEO
How Your SEO Efforts Affect Digital Strategy Planning Read More »
Many of our small business clients know that analytics should play a large role in their digital marketing decisions, but don’t necessarily know where to start. They have access to a Google Analytics account, but the options are overwhelming, and the reports contain foreign verbiage. Let’s take a look at five of the most common
5 Basic Google Analytics Reports to Use Frequently Read More »
Media Habits and Media Consumption Well, you’re at home. All day. Every day. And night. Obviously the way you consume media has changed significantly. How, where, when and why customers consume media dictates how a marketing campaign should be planned to be efficient. Organic traffic from SEO is a 24-7, 365 foundation that is built
How Coronavirus Has Changed The Way Patients Search For A Dentist Read More »
The past month has had as much search engine volatility as I’ve seen in the past 20 years. Google and other search engines are updating their algorithms to improve the new Covid-19 affected user experience. Users are in a research gathering mindset, as opposed to the reality we knew a couple months ago, where consumerism
Google Algorithm Updates That Affect Dentists Read More »
As we continue to closely monitor analytics for our clients throughout COVID-19, we have seen some interesting trends as dental practices re-open across the country. Over the last few weeks, we have seen a rebirth of searches for “dentist” and “dentist near me”, and a rise in new searches for “dentist PPE” and “safe dentist”. We
Implement These 5 Reopening Marketing Strategies to Boost your Patient Visits Read More »
