reputation management Archives - Whiteboard Marketing

COVID Patient Scripts and Talking Points for Your Front Desk Team

2 Comments / Uncategorized / By Whiteboard Marketing

As part of your post-COVID-19 re-opening process, it is important that every person on your team communicates the same message to patients. Create your practice policies and protocols, outline messages to communicate for each protocol; then, script these messages so everyone speaks in the same “voice.” Affordable Care + Dental Membership Plans Talking Points We …

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The Importance of Online Reviews in the Consumer Decision-Making Process

Leave a Comment / Reviews / By Whiteboard Marketing

The Relevance of Online Reviews Online reviews for products and services dominate today’s internet. It is relatively difficult to find a well-known product or service that doesn’t have reviews. In fact, browsing through reviews has become a pre-purchase routine for most consumers. Through a recent study by BrightLocal, researchers found that only 10% of today’s …

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What Can Your Patient Communications System Do For You?

Leave a Comment / Dental Marketing / By Whiteboard Marketing

As a professional in the dental field, you understand the importance of having a patient management system to efficiently run your office, but are you aware of all the capabilities each system offers? Patient management systems are extremely helpful in communicating with your patients, monitoring your online reviews, and furthering your in-office marketing efforts. Here …

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Congress Backs Bill on Customer Rights for Online Reviews: What Does this Mean for your Business?

Leave a Comment / Reviews / By Whiteboard Marketing

Have you heard? Two days ago, Congress backed a bill on customer rights for online reviews. This bill will allow consumers to post negative reviews without legal repercussions. According to ABC News, “Supporters of the bipartisan bill say it is needed to ensure freedom of speech in a growing online economy. It was written in …

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The 4 Key Factors Google Uses to Rank Map Listings

Leave a Comment / Reviews, SEO / By Whiteboard Marketing

More than 1 billion people use Google search. Aside from word-of-mouth, this is the primary source of obtaining information about new businesses around the world. Now that you know how important Google search is, how can you be found on local search? Google takes four key factors into consideration when ranking businesses on local search: …

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Winner Winner, Chicken Dinner

1 Comment / Branding, Digital Marketing, Reviews, Social Media / By Whiteboard Marketing

Building and maintaining engagement on your business’s social sites is not always as simple as it seems. If you’re stuck between a rock and a hard place, you should consider running a social contest! Who doesn’t love the chance to get something for free? The answer is no one. Here are a few reasons why …

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The Power of a Negative Review

1 Comment / Digital Marketing, Reviews / By Whiteboard Marketing

What’s the first thing you do when deciding to try a new restaurant, stay at a new hotel or find a new health care provider? For 88% of consumers, it’s check online reviews. As technology has grown, reviews have become an extremely influential source of information for consumers before buying a product or service. That …

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The Key to a Successful Marketing Strategy? Outsourcing.

Leave a Comment / Digital Marketing, Reviews, SEO, Social Media, Websites / By Whiteboard Marketing

The definition of marketing is “the action or business of promoting and selling products or services.” But, as we all know, much more goes into it than just that. With advances in technology (smartphones, tablets, etc.) making communication easier and more relevant than ever, marketing tasks can seem endless. That’s why outsourcing your marketing …

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How Do You Ask For Reviews?

1 Comment / Branding, Digital Marketing, Reviews / By Whiteboard Marketing

Hopefully you know by now that reviews are extremely important to every business. Reviews are the internet version of word-of-mouth marketing nowadays. Consumers trust real people that have experienced your product more than what you say on your website. Most of your potential customers will look at reviews before contacting your business for an appointment. …

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Should I Be Responding to My Positive Reviews?

1 Comment / Branding, Digital Marketing, Reviews / By Whiteboard Marketing

You may be carefully monitoring your online reputation for negative reviews, but what about the positive feedback you receive? Are those reviews important? And, do you need to respond to them? Short answer-Yes, No and Maybe. Reviews are the first resource most potential customers go to when deciding to buy a product or service. According …

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