Recently, media outlets and health administrators have been dropping glimmers of hope, hinting that the path to the new normal should be ramping up shortly. Although handshakes may be a thing of the past, it’s overwhelmingly pleasing to hear signs of hope from the Dr. Fauci’s of the world. Just a few weeks ago, your […]
Dental Practices: The Post-COVID Grand Re-Opening Read More »
While most of us are practicing social distancing while sheltering-in-place, people are searching the web more than ever. In fact, total internet hits have surged by between 50% and 70%, according to preliminary statistics. Now is the time to continue marketing and communicating with your current and prospective patients. Here are 20 things you can
Your COVID-19 Marketing Checklist to Implement Right Now Read More »
In our work with dental practices, we’re seeing an upward trend with dentists who use PPC (pay-per-click) advertising as a primary strategy in their marketing efforts. These dentists are reporting increased visits to their websites, more calls and contact form submissions, and higher rates of conversion from web searchers to patients. Simply put, PPC is
PPC Advertising Pays Off Big for Dental Practices Read More »
Google has been making changes to your Google My Business (GMB) Page lately and it will benefit your business to utilize the new tools that have been added. As we know, Google is constantly working to help local businesses get found online, especially by prospective customers who are near your location. Make sure you
Make These Updates to Your Google My Business Page Now! Read More »
Yelp can be a very confusing platform for a lot of small business owners. It can be hard to determine if Yelp is the right platform for your industry. It can also be difficult to optimize your profile to get reviews and to be found by potential customers. You may have noticed that Yelp has
Your Yelp Questions, Answered! Read More »
As the saying goes, “Change is the only constant in life.” To follow suit, in 2018, we digital marketers will switch our strategies to target a mobile-first indexing. What does this mean for your website? Hopefully not much if you’ve been making consistent updates to your website! A Little Mobile Search History On April 21,
What Do I Need to Know About Google Mobile First Indexing Read More »
Your website content is the foundation for every SEO strategy you implement on your website. It is, essentially, the fuel that drives the car. So, how much fuel, or content, do you need to impact your search rankings? If you search the internet for “what is the best word count for SEO?” or something similar,
How Much Content Is Good for SEO Rankings? Read More »
Website design today is more visual and streamlined than ever before. It is also more complicated and strategic from a design and optimization standpoint. Essentially, we build websites that are created to look like we didn’t design them too much. We work hard to make it look simple. When designing a new website or updating
4 Goals for Your Website Design Read More »
We know that shooting video that is professional and engaging can be a challenge, especially when you are filming with an iPhone or tablet. Yes, these videos will look different than those filmed and produced by a hired film crew. That’s the idea. Viewers today want to see the organic, realistic version of people and
8 Tips for Recording Professional Videos Read More »
Google recently launched Google Posts inside of your Google My Business Page. Truly, this is one of the only “free advertising” opportunities Google gives businesses, so you should take advantage of it. What are Google Posts? Inside your Google My Business page, Google has created a feature called “Posts.” Posts allow you to publish information
What Are Google Posts and How Do I Get Started? Read More »
