6 Benefits of Blogs for Dental Marketing

In today’s digital age, dental practices need an online presence. Blogging is a highly effective way to connect with your audience and enhance your practice. It lets you share valuable content about your services, industry trends, and oral health tips.  Blogging establishes trust and credibility and strengthens your brand identity. Additionally, it boosts online visibility,

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Spring Clean Your Dental Marketing for a Patient-Attracting Refresh

Like your annual deep clean at home, your dental practice’s marketing efforts also need a regular spring cleaning. A stale, outdated online presence can be as off-putting to potential patients as a dusty, cluttered office. This season, revitalize your marketing strategies to attract new patients and reinvigorate your practice’s growth. In this guide, we’ll share

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What You Should Expect From Your Digital Marketing Partner

When engaging with a digital marketing partner, you should have high expectations. First and foremost, you should expect professionalism and expertise. Your digital marketing partner should demonstrate a deep understanding of your industry, your target audience, and your unique challenges. They should be able to communicate effectively, set realistic expectations, and provide regular updates on

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Here’s Why You Need to Track Your Dental Marketing Success

Developing your marketing plan on data you’ve collected ensures you’ll target patients where they are online–and reveals new opportunities to reach patients and reallocate resources. At Whiteboard Marketing, we build each client’s plan based on data, analytics and tracking. Today, we share the basics of tracking your marketing–and how crucial this is for success. Benefits

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5 Tips to Maximize Your Small Business PPC Budget

So many factors come into play when starting a pay-per-click (PPC) campaign. A poorly optimized campaign is a waste of money and resources. As a small business owner, you are tasked with being the company accountant, lawyer, human resources, marketing and everything else. The details in researching and setting up a profitable PPC campaign can

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How Coronavirus Has Changed The Way Patients Search For A Dentist

Media Habits and Media Consumption Well, you’re at home.  All day. Every day. And night.  Obviously the way you consume media has changed significantly. How, where, when and why customers consume media dictates how a marketing campaign should be planned to be efficient.   Organic traffic from SEO is a 24-7, 365 foundation that is built

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COVID Patient Scripts and Talking Points for Your Front Desk Team

As part of your post-COVID-19 re-opening process, it is important that every person on your team communicates the same message to patients. Create your practice policies and protocols, outline messages to communicate for each protocol; then, script these messages so everyone speaks in the same “voice.” Affordable Care + Dental Membership Plans Talking Points We

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Implement These 5 Reopening Marketing Strategies to Boost your Patient Visits

As we continue to closely monitor analytics for our clients throughout COVID-19, we have seen some interesting trends as dental practices re-open across the country. Over the last few weeks, we have seen a rebirth of searches for “dentist” and “dentist near me”, and a rise in new searches for “dentist PPE” and “safe dentist”. We

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