COVID Patient Scripts and Talking Points for Your Front Desk Team

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As part of your post-COVID-19 re-opening process, it is important that every person on your team communicates the same message to patients. Create your practice policies and protocols, outline messages to communicate for each protocol; then, script these messages so everyone speaks in the same “voice.” Affordable Care + Dental Membership Plans Talking Points We […]

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Implement These 5 Reopening Marketing Strategies to Boost your Patient Visits

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As we continue to closely monitor analytics for our clients throughout COVID-19, we have seen some interesting trends as dental practices re-open across the country. Over the last few weeks, we have seen a rebirth of searches for “dentist” and “dentist near me”, and a rise in new searches for “dentist PPE” and “safe dentist”. We

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Your COVID-19 Marketing Checklist to Implement Right Now

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While most of us are practicing social distancing while sheltering-in-place, people are searching the web more than ever. In fact, total internet hits have surged by between 50% and 70%, according to preliminary statistics.    Now is the time to continue marketing and communicating with your current and prospective patients. Here are 20 things you can

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PPC Advertising Pays Off Big for Dental Practices

Dental Marketing /

In our work with dental practices, we’re seeing an upward trend with dentists who use PPC (pay-per-click) advertising as a primary strategy in their marketing efforts. These dentists are reporting increased visits to their websites, more calls and contact form submissions, and higher rates of conversion from web searchers to patients.  Simply put, PPC is

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What Do I Need to Know About Google Mobile First Indexing

SEO, Websites /

As the saying goes, “Change is the only constant in life.” To follow suit, in 2018, we digital marketers will switch our strategies to target a mobile-first indexing.  What does this mean for your website? Hopefully not much if you’ve been making consistent updates to your website! A Little Mobile Search History On April 21,

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