Whiteboard Marketing, Author at Whiteboard Marketing

The Importance of Online Reviews in the Consumer Decision-Making Process

The Relevance of Online Reviews Online reviews for products and services dominate today’s internet. It is relatively difficult to find a well-known product or service that doesn’t have reviews. In fact, browsing through reviews has become a pre-purchase routine for most consumers. Through a recent study by BrightLocal, researchers found that only 10% of today’s […]

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What Can Your Patient Communications System Do For You?

Dental Marketing / Whiteboard Marketing

As a professional in the dental field, you understand the importance of having a patient management system to efficiently run your office, but are you aware of all the capabilities each system offers? Patient management systems are extremely helpful in communicating with your patients, monitoring your online reviews, and furthering your in-office marketing efforts. Here

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Customer Relationship Building 101

Branding / Whiteboard Marketing

Customer relationships are one of the most important parts of your business, if not the most important. So, how do you begin building those meaningful, lifelong relationships with customers? Customer relationship building starts before someone even makes a purchase. Below we have laid out tips to help to successfully build solid relationships with your clients.

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Campaign-Based Marketing: Why You Should Start Doing It

Dental Marketing, Social Media / Whiteboard Marketing

We are big supporters of campaign-based marketing. If you are going to make the investment in creating a special, an event or a service to offer for your business, we want you to get the best return. Essentially, we want you to leverage the heck out of it. The more times you strategically tell people

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How to Optimize Your Video for YouTube

Social Media, Video / Whiteboard Marketing

So, you want to get the most out of your video marketing efforts. You’ve taken your practice video. Now, what do you do with it? Your video may have been fun to shoot, but we also want to get more out of the time, talent and energy you used to create it. Essentially, we want

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Canva for Marketing

Branding, Design, Digital Marketing, Social Media, Websites / Whiteboard Marketing

Creating a cohesive brand image is an important part of marketing your company. This means making your website, internal and social media marketing pieces branded. I’m talking down to the same colors, fonts and types of images you use. Of course, the answer to all of this is to use the same graphic designer to

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The Importance of Claiming Healthgrades, Yelp and Bing

Dental Marketing / Whiteboard Marketing

What does claiming mean anyway? Claiming is used to provide customers with valid, accurate information about the brand for which they are searching. From a customer experience perspective, claiming quickens and enhances the customer’s ability to find information about your local brands, services, and products in one sweep. As more patients shift to voicing their

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The Best Kinds of Posts for Your Social Sites

Social Media / Whiteboard Marketing

As a practice owner, you understand the importance of making sure your name is out there, but as a dental professional, you may not know where to begin. Trying to decide what, when, where and how to post content to your social media sites can become overwhelming. In an effort to make your life a

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Website Voice and Brand Voice: How to Keep It Consistent

Content, Websites / Whiteboard Marketing

So, you have a website now. It’s pretty, featuring the colors you like and a design that is easy to use. Now, all you have to do is fill it with a bunch of content. Words, pictures and meaningful information…seems easy enough, right? For many business owners, generating content for their websites is the hardest

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Why You Should Listen to Your Recorded Phone Calls

Dental Marketing, Front Desk Training / Whiteboard Marketing

Your front desk is the front line and ground zero of your patient experience. Essentially, the front desk is where the new patient conversion is won or lost. At Whiteboard Marketing, we manage and monitor phone call tracking for the majority of our dental clients. So, we have a lot of opportunities to listen

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