Google Shuts Down Google+ for Good
by Kristi Simone
Posted on October 09, 2018 at 12:51 PM
Google announced today that it is officially shutting down Google+ after receiving backlash from reportedly failing to publicly disclose a security bug that affected hundreds of thousands of Google+ accounts. Google announced this decision in a blog post and outlined the specific reasons that lead to the end of Google+. To combat the cybersecurity issues […]
Continue ReadingWhat Do I Need to Know About Google Mobile First Indexing
by Jon Cahen
Posted on June 15, 2018 at 08:00 AM
As the saying goes, “Change is the only constant in life.” To follow suit, in 2018, we digital marketers will switch our strategies to target a mobile-first indexing. What does this mean for your website? Hopefully not much if you’ve been making consistent updates to your website and if you read our “2018 Marketing Predictions” […]
Continue ReadingDo I Need an SSL Certificate to Secure My Site?
by Jon Cahen
Posted on April 16, 2018 at 16:35 PM
In this ever-evolving internet sphere, security is on everyone’s mind. Therefore, making sure your site is secure is extremely important to gaining and maintaining customers. How does an SSL certificate play into that? Do you really need one? The short answer: Yes. But, let’s walk through the reasons why, and talk about what kind of […]
Continue ReadingHow Much Content is Good for SEO Rankings?
by Kristi Simone
Posted on February 13, 2018 at 21:59 PM
Your website content is the foundation for every SEO strategy you implement on your website. It is, essentially, the fuel that drives the car. So, how much fuel, or content, do you need to impact your search rankings? If you search the internet for “what is the best word count for SEO?” or something like […]
Continue ReadingHow to Name Your Google My Business Page If You Have a Multi-Dentist Practice
by Brittanee Barton
Posted on November 20, 2017 at 21:50 PM
Google has communicated how important every dentist’s Google My Business (GMB) page is to his or her local ranking and how patients search for a dentist in their area. In fact, Google states that “local results [that] appear for people who search for businesses and places near their location” are one of the most important factors […]
Continue Reading4 Goals for Your Website Design
by Marissa Fracassa
Posted on October 28, 2017 at 19:54 PM
Website design today is more visual and streamlined than ever before. It is also more complicated and strategic from a design and optimization standpoint. Essentially, we build websites that are created to look like we didn’t design them too much. We work hard to make it look simple. When designing a new website or updating […]
Continue ReadingWhat’s Up With the Latest Website Designs? They All Look Alike.
by Sheila Rowlands
Posted on February 03, 2017 at 18:04 PM
Have you noticed lately that all of your favorite websites are starting to look alike? You may be thinking, “Isn’t a website supposed to be unique to each brand?” “Don’t I want my company website to look different from the rest?” At Whiteboard, here’s our (frustrating) answer: Yes and no. Let’s look at why that’s […]
Continue Reading
