Video marketing is a powerful tool that can help dental practices stand out in a competitive market by engaging potential patients, building trust, and driving practice growth. It’s not just about creating content; it’s about delivering the right message in a way that resonates with your audience. Video marketing creates closer bonds with your desired
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Like your annual deep clean at home, your dental practice’s marketing efforts also need a regular spring cleaning. A stale, outdated online presence can be as off-putting to potential patients as a dusty, cluttered office. This season, revitalize your marketing strategies to attract new patients and reinvigorate your practice’s growth. In this guide, we’ll share
Spring Clean Your Dental Marketing for a Patient-Attracting Refresh Read More »
When engaging with a digital marketing partner, you should have high expectations. First and foremost, you should expect professionalism and expertise. Your digital marketing partner should demonstrate a deep understanding of your industry, your target audience, and your unique challenges. They should be able to communicate effectively, set realistic expectations, and provide regular updates on
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In today’s digital age, online reviews play a pivotal role in establishing trust and credibility for your dental practice. In fact, reviews are one of the first aspects of your dental practice that potential new patients will look at when choosing a new dentist. By harnessing the power of patient reviews, your team can foster
The Truth About Reviews: Why Your Team Should Rely On Them Read More »
So many factors come into play when starting a pay-per-click (PPC) campaign. A poorly optimized campaign is a waste of money and resources. As a small business owner, you are tasked with being the company accountant, lawyer, human resources, marketing and everything else. The details in researching and setting up a profitable PPC campaign can
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When asking the question, “should I add live chat to my dental practice website?”, the answer is a loud “Yes.” Here is the reality; your patients want options. They want options when it comes to the restaurants they choose to go to. They want options when it comes to what school they sent their kids
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As part of your post-COVID-19 re-opening process, it is important that every person on your team communicates the same message to patients. Create your practice policies and protocols, outline messages to communicate for each protocol; then, script these messages so everyone speaks in the same “voice.” Affordable Care + Dental Membership Plans Talking Points We
COVID Patient Scripts and Talking Points for Your Front Desk Team Read More »
Social media is more than just sharing photos and posting witty captions. In this day and age, a good, professional social media presence is a must-have for any company. Through channels like Facebook and Twitter, you can advertise your brand, connect with customers, and show the validity of your company. Are you posting for your
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Yelp can be a very confusing platform for a lot of small business owners. It can be hard to determine if Yelp is the right platform for your industry. It can also be difficult to optimize your profile to get reviews and to be found by potential customers. You may have noticed that Yelp has
Your Yelp Questions, Answered! Read More »
In this ever-evolving internet sphere, security is on everyone’s mind. Therefore, making sure your site is secure is extremely important to gaining and maintaining customers. How does an SSL certificate play into that? Do you really need one? The short answer: Yes. But, let’s walk through the reasons why, and talk about what kind of
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