With over one billion active monthly users and over 200 million active business accounts, “Should my practice get an Instagram?” is one of the most common questions we hear from clients. Today, our social media team breaks down the benefits of the platform and what makes a practice a good candidate for Instagram. Benefits of …
With two years of unprecedented change in the dental industry behind us, it’s time to evaluate emerging trends in the new practice landscape and the direction dental marketing is heading. From 24/7 patient convenience to new social media platforms to targeted advertising, consider your current practice marketing strategy and how you can incorporate these new …
30 Dental Practice Marketing Trends to Watch in 2022 Read More »
As we continue to closely monitor analytics for our clients throughout COVID-19, we have seen some interesting trends as dental practices re-open across the country. Over the last few weeks, we have seen a rebirth of searches for “dentist” and “dentist near me”, and a rise in new searches for “dentist PPE” and “safe dentist”. We …
Implement These 5 Reopening Marketing Strategies to Boost your Patient Visits Read More »
Our Whiteboard Marketing team members have presented in multiple webinars recently, including our client-only marketing webinar, the ACTDental COVID-19 Relief Conference, and the Florida Dental Association. Throughout our discussions, we have been asked many questions from participants. We have listed the most frequently asked questions and answers below. What are the lead generating platforms I …
Frequently Asked Questions About Dental Practice Marketing During COVID-19 Read More »
Your NAP Helps Your Business Make the MAP. Your business Name, Address, and Phone (NAP) are VITAL pieces of information Google looks for to determine your credibility and authority. Search engines take this data into account when determining which companies to select to show up during a local search for a product or service. Local …
How Important Is Your Business Name, Address and Phone in Google Search? Read More »
Google has been making changes to your Google My Business (GMB) Page lately and it will benefit your business to utilize the new tools that have been added. As we know, Google is constantly working to help local businesses get found online, especially by prospective customers who are near your location. Make sure you …
Make These Updates to Your Google My Business Page Now! Read More »
Your website content is the foundation for every SEO strategy you implement on your website. It is, essentially, the fuel that drives the car. So, how much fuel, or content, do you need to impact your search rankings? If you search the internet for “what is the best word count for SEO?” or something similar, …
While driving, I often find myself remembering things, asking questions, or wondering where I should go for dinner. In the past, this timing was inopportune because I would have to wait until I stopped to write these thoughts down or research them. By that time, I would probably forget again. Today, it’s as simple as …
Google has communicated how important every dentist’s Google My Business (GMB) page is to his or her local ranking and how patients search for a dentist in their area. In fact, Google states that “local results [that] appear for people who search for businesses and places near their location” are one of the most important factors …
How to Name Your Google My Business if You Have a Multi-Dentist Practice Read More »
SEO can be very overwhelming, and confusing, if you’ve never delved into it before. At Whiteboard Marketing, we strive to simplify your marketing. Below we have laid out a couple of quick ways to boost your site’s authority on Google. These tips will help your site move up the rankings, regardless of your level of …
2 Easy Ways to Help Increase Your Rankings on Google Read More »
