SEO, or Search Engine Optimization, is not always easy to understand or navigate, but there are free tools that can help! When trying to decipher where to begin with your dental SEO strategy, keyword research is a great place to start.
Keyword Research and 7 Trending Keywords for Dental Practices Read More »
5 Reasons You Shouldn’t Post to All Your Social Media at Once When posting on your practice’s social media accounts, it’s important to consider the different audiences for each channel. Here’s why you shouldn’t post to every social media account at the same time: Audiences are active on different channels at different times. Demographics vary
5 Reasons You Shouldn’t Post to All Your Social Media at Once Read More »
Boost Your Dental Practice Social Media Posts The reach of organic content has declined by 34%. You must boost your Facebook posts to reach your followers and target audiences. We recommend boosting between two to four posts per month with a budget of $20 – $50 per boost depending on the size of your market.
Boost Your Dental Practice Social Media Posts Read More »
In today’s marketing world there are many ways to get the word out about your business, but your website will be the most important tool in your marketing arsenal. When you are looking at the content that your website provides, there are certain features you can add that will help provide important information to patients
Top 9 Features Every Modern Dental Practice Website Needs Read More »
An online presence should begin where 93% of internet users also start: a search engine. Stat Counter tells us that Google controls over 92% of global search engine market share, so you should probably start with Google too. Google has over 200 ranking factors, making search engine optimization (SEO) an extremely wide scope. Your SEO
How Your SEO Efforts Affect Digital Strategy Planning Read More »
Many of our small business clients know that analytics should play a large role in their digital marketing decisions, but don’t necessarily know where to start. They have access to a Google Analytics account, but the options are overwhelming, and the reports contain foreign verbiage. Let’s take a look at five of the most common
5 Basic Google Analytics Reports to Use Frequently Read More »
Add 24/7 Live Chat to Your Website Live chat offers a convenient way for website visitors to interact with your practice in real-time. More than a call to action, a live website chat feature: Keeps potential patients engaged on your website. Helps facilitate the process of scheduling an appointment. Provides another opportunity for users to
Add Live Chat to Your Website Read More »
So many factors come into play when starting a pay-per-click (PPC) campaign. A poorly optimized campaign is a waste of money and resources. As a small business owner, you are tasked with being the company accountant, lawyer, human resources, marketing and everything else. The details in researching and setting up a profitable PPC campaign can
5 Tips to Maximize Your Small Business PPC Budget Read More »
In this age of technology, your millennial patients and prospects (one-third of our population) don’t just crave modern convenience; they expect it. Everyone is online, so your practice must meet your audience where they are. Enhancing your customer experience with technological amenities not only helps you keep up with the competition but set a new
5 Ways To Modernize Your Practice For New And Existing Patients Read More »
QR Codes Are Back for Dental Marketing! As COVID is causing many businesses to keep customers safe by using QR codes to showcase a product, service more menu, we are seeing the same trend in the dental industry! Our team has been incorporating QR codes into our clients’ graphics, emails, and social media posts to
QR Codes Are Back! Read More »
