A successful digital marketing strategy makes use of multiple elements, two of which are SEO (search engine optimization) and social media. SEO and social media work together in many ways to increase your website’s organic traffic. While social media management doesn’t directly impact SEO as a search engine ranking factor, it does still add immense […]
8 Ways Social Media Is Good for Organic Traffic Read More »
Dental Marketing Tip! We added an online scheduling tool to Goochland Dentistry’s website in February of 2020 as a way to further modernize their patient experience. In one year, that tool garnered 53 total appointments for the practice – and 29 new patients! Overall, adding an online scheduling feature to their website yielded an average
Adding Online Scheduling to Your Website Increases New Patient Opportunities Read More »
How to turn a negative review into a positive opportunity Every business, even the best, will receive bad reviews. Use these opportunities to demonstrate your business’ excellent customer service. Apologize – show you care about their experience and feedback. Stay Calm – don’t respond with negative emotions. Offer a solution to the problem. Offer to
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SEO, or Search Engine Optimization, is not always easy to understand or navigate, but there are free tools that can help! When trying to decipher where to begin with your dental SEO strategy, keyword research is a great place to start.
Keyword Research and 7 Trending Keywords for Dental Practices Read More »
5 Reasons You Shouldn’t Post to All Your Social Media at Once When posting on your practice’s social media accounts, it’s important to consider the different audiences for each channel. Here’s why you shouldn’t post to every social media account at the same time: Audiences are active on different channels at different times. Demographics vary
5 Reasons You Shouldn’t Post to All Your Social Media at Once Read More »
Boost Your Dental Practice Social Media Posts The reach of organic content has declined by 34%. You must boost your Facebook posts to reach your followers and target audiences. We recommend boosting between two to four posts per month with a budget of $20 – $50 per boost depending on the size of your market.
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In today’s marketing world there are many ways to get the word out about your business, but your website will be the most important tool in your marketing arsenal. When you are looking at the content that your website provides, there are certain features you can add that will help provide important information to patients
Top 9 Features Every Modern Dental Practice Website Needs Read More »
Many of our small business clients know that analytics should play a large role in their digital marketing decisions, but don’t necessarily know where to start. They have access to a Google Analytics account, but the options are overwhelming, and the reports contain foreign verbiage. Let’s take a look at five of the most common
5 Basic Google Analytics Reports to Use Frequently Read More »
An online presence should begin where 93% of internet users also start: a search engine. Stat Counter tells us that Google controls over 92% of global search engine market share, so you should probably start with Google too. Google has over 200 ranking factors, making search engine optimization (SEO) an extremely wide scope. Your SEO
How Your SEO Efforts Affect Digital Strategy Planning Read More »
Add 24/7 Live Chat to Your Website Live chat offers a convenient way for website visitors to interact with your practice in real-time. More than a call to action, a live website chat feature: Keeps potential patients engaged on your website. Helps facilitate the process of scheduling an appointment. Provides another opportunity for users to
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