In the digital age, your patients live on social media. More and more families find their medical providers, including dentists, on social networking platforms. Today, our team explains why your dental practice needs social media–especially Facebook. Using Facebook For Your Dental Practice Think about these statistics. Facebook boasts over 1.5 billion active daily users, and […]
Why Your Dental Practice Needs Social Media Read More »
Patient reviews are a vital part of building your new patient base and establishing your Expertise, Authority and Trust (EAT) for search engine optimization. Positive reviews provide reliable feedback from real patients, which entices potential new patients to make an appointment with you. Additionally, Google views a practice that regularly gets positive reviews as a
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A successful digital marketing strategy makes use of multiple elements, two of which are SEO (search engine optimization) and social media. SEO and social media work together in many ways to increase your website’s organic traffic. While social media management doesn’t directly impact SEO as a search engine ranking factor, it does still add immense
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Our Whiteboard Marketing team members have presented in multiple webinars recently, including our client-only marketing webinar, the ACTDental COVID-19 Relief Conference, and the Florida Dental Association. Throughout our discussions, we have been asked many questions from participants. We have listed the most frequently asked questions and answers below. What are the lead generating platforms I
Frequently Asked Questions About Dental Practice Marketing During COVID-19 Read More »
You don’t have to be a graphic designer or advertising expert to create click-worthy, engaging content for your practice/business’ social media page. Below are five easy-to-use social media tools that our digital marketing team uses to schedule great content for our clients. 1. Canva This user-friendly graphic software is perfect for creating eye-catching graphics and
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Social media is more than just sharing photos and posting witty captions. In this day and age, a good, professional social media presence is a must-have for any company. Through channels like Facebook and Twitter, you can advertise your brand, connect with customers, and show the validity of your company. Are you posting for your
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For those new to the world of social media, understanding each social channel can be a little overwhelming. With Twitter, Facebook, Instagram, LinkedIn and more, it can be hard to figure out which ones to utilize. While it may seem tempting to create an account on every platform, this can end up doing more harm
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Google has been making changes to your Google My Business (GMB) Page lately and it will benefit your business to utilize the new tools that have been added. As we know, Google is constantly working to help local businesses get found online, especially by prospective customers who are near your location. Make sure you
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Yelp can be a very confusing platform for a lot of small business owners. It can be hard to determine if Yelp is the right platform for your industry. It can also be difficult to optimize your profile to get reviews and to be found by potential customers. You may have noticed that Yelp has
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As social media continues to evolve at a rapid-fire pace, we see recurring recommendations to make your business stand out by telling its brand story. Everyone loves a great story, and that mindset doesn’t change for what people read on social media. Professor Marcus Collins at University of Michigan says, “As storytelling animals, we humans
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