How Do I Make Google Ads Work for my Dental Practice?

If you’re looking for new patients, want to build your brand, have just brought on a new dentist or are in areas with competitive markets, pay-per-click advertising on Google can be a valuable component of your marketing strategy.  While your marketing partner is an incredibly valuable resource in helping you succeed, you need to do …

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5 Basic Google Analytics Reports to Use Frequently

Many of our small business clients know that analytics should play a large role in their digital marketing decisions, but don’t necessarily know where to start. They have access to a Google Analytics account, but the options are overwhelming, and the reports contain foreign verbiage. Let’s take a look at five of the most common …

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5 Tips to Maximize Your Small Business PPC Budget

So many factors come into play when starting a pay-per-click (PPC) campaign. A poorly optimized campaign is a waste of money and resources. As a small business owner, you are tasked with being the company accountant, lawyer, human resources, marketing and everything else. The details in researching and setting up a profitable PPC campaign can …

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Implement These 5 Reopening Marketing Strategies to Boost your Patient Visits

As we continue to closely monitor analytics for our clients throughout COVID-19, we have seen some interesting trends as dental practices re-open across the country. Over the last few weeks, we have seen a rebirth of searches for “dentist” and “dentist near me”, and a rise in new searches for “dentist PPE” and “safe dentist”. We …

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How Important Is Your Business Name, Address and Phone in Google Search?

Your NAP Helps Your Business Make the MAP. Your business Name, Address, and Phone (NAP) are VITAL pieces of information Google looks for to determine your credibility and authority.  Search engines take this data into account when determining which companies to select to show up during a local search for a product or service.  Local …

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Make These Updates to Your Google My Business Page Now!

Google has been making changes to your Google My Business (GMB) Page lately and it will benefit your business to utilize the new tools that have been added. As we know, Google is constantly working to help local businesses get found online, especially by prospective customers who are near your location.    Make sure you …

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What Do I Need to Know About Google Mobile First Indexing

As the saying goes, “Change is the only constant in life.” To follow suit, in 2018, we digital marketers will switch our strategies to target a mobile-first indexing.  What does this mean for your website? Hopefully not much if you’ve been making consistent updates to your website! A Little Mobile Search History On April 21, …

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