Earlier this month, we discussed your responsibilities as a dentist for helping your Google pay-per-click campaigns succeed. Part of this is knowing your current and potential patient base and having realistic goals for your ad results. Today, we cover the essential information you need to properly build your campaign, and what you can expect for …
If you’re looking for new patients, want to build your brand, have just brought on a new dentist or are in areas with competitive markets, pay-per-click advertising on Google can be a valuable component of your marketing strategy. While your marketing partner is an incredibly valuable resource in helping you succeed, you need to do …
How Do I Make Google Ads Work for my Dental Practice? Read More »
In today’s marketing world, being visible on Google is essential to the growth and success of every dental practice. Google is the number one search engine in the world, and it is the first place many people go when they search for a new dentist. It is important to keep your website optimized with best …
How Do I Optimize My Website For Core Web Vitals? Read More »
Many of our small business clients know that analytics should play a large role in their digital marketing decisions, but don’t necessarily know where to start. They have access to a Google Analytics account, but the options are overwhelming, and the reports contain foreign verbiage. Let’s take a look at five of the most common …
5 Basic Google Analytics Reports to Use Frequently Read More »
So many factors come into play when starting a pay-per-click (PPC) campaign. A poorly optimized campaign is a waste of money and resources. As a small business owner, you are tasked with being the company accountant, lawyer, human resources, marketing and everything else. The details in researching and setting up a profitable PPC campaign can …
5 Tips to Maximize Your Small Business PPC Budget Read More »
The past month has had as much search engine volatility as I’ve seen in the past 20 years. Google and other search engines are updating their algorithms to improve the new Covid-19 affected user experience. Users are in a research gathering mindset, as opposed to the reality we knew a couple months ago, where consumerism …
As we continue to closely monitor analytics for our clients throughout COVID-19, we have seen some interesting trends as dental practices re-open across the country. Over the last few weeks, we have seen a rebirth of searches for “dentist” and “dentist near me”, and a rise in new searches for “dentist PPE” and “safe dentist”. We …
Implement These 5 Reopening Marketing Strategies to Boost your Patient Visits Read More »
Your NAP Helps Your Business Make the MAP. Your business Name, Address, and Phone (NAP) are VITAL pieces of information Google looks for to determine your credibility and authority. Search engines take this data into account when determining which companies to select to show up during a local search for a product or service. Local …
How Important Is Your Business Name, Address and Phone in Google Search? Read More »
Google has been making changes to your Google My Business (GMB) Page lately and it will benefit your business to utilize the new tools that have been added. As we know, Google is constantly working to help local businesses get found online, especially by prospective customers who are near your location. Make sure you …
Make These Updates to Your Google My Business Page Now! Read More »
As the saying goes, “Change is the only constant in life.” To follow suit, in 2018, we digital marketers will switch our strategies to target a mobile-first indexing. What does this mean for your website? Hopefully not much if you’ve been making consistent updates to your website! A Little Mobile Search History On April 21, …
What Do I Need to Know About Google Mobile First Indexing Read More »
