Category: Dental Marketing

Frequently Asked Questions About Dental Practice Marketing During COVID-19

Dental Marketing /

Our Whiteboard Marketing team members have presented in multiple webinars recently, including our client-only marketing webinar, the ACTDental COVID-19 Relief Conference, and the Florida  Dental Association.  Throughout our discussions, we have been asked many questions from participants.  We have listed the most frequently asked questions and answers below. What are the lead generating platforms I […]

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The Benefits of Practicing Teledentistry and How to Communicate to Your Patients

Dental Marketing /

As dentists continue to navigate the unstable landscape of treating patients during the COVID-19 pandemic, it is important to explore all possibilities of patient communication and treatment options. Teledentistry and mobile health (cell phone triage) may be appropriate components to incorporate into your practice’s COVID-19 treatment protocol. Communicating your capabilities to your current and prospective

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PPC Advertising Pays Off Big for Dental Practices

Dental Marketing /

In our work with dental practices, we’re seeing an upward trend with dentists who use PPC (pay-per-click) advertising as a primary strategy in their marketing efforts. These dentists are reporting increased visits to their websites, more calls and contact form submissions, and higher rates of conversion from web searchers to patients.  Simply put, PPC is

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How to Choose the Right Social Media Channel for Your Business

Branding, Dental Marketing, Social Media /

For those new to the world of social media, understanding each social channel can be a little overwhelming. With Twitter, Facebook, Instagram, LinkedIn and more, it can be hard to figure out which ones to utilize. While it may seem tempting to create an account on every platform, this can end up doing more harm

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How Important Is Your Business Name, Address and Phone in Google Search?

Dental Marketing, SEO /

Your NAP Helps Your Business Make the MAP. Your business Name, Address, and Phone (NAP) are VITAL pieces of information Google looks for to determine your credibility and authority.  Search engines take this data into account when determining which companies to select to show up during a local search for a product or service.  Local

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How to Name Your Google My Business if You Have a Multi-Dentist Practice

Dental Marketing /

Google has communicated how important every dentist’s Google My Business (GMB) page is to his or her local ranking and how patients search for a dentist in their area. In fact, Google states that “local results [that] appear for people who search for businesses and places near their location” are one of the most important factors

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What Can Your Patient Communications System Do For You?

Dental Marketing /

As a professional in the dental field, you understand the importance of having a patient management system to efficiently run your office, but are you aware of all the capabilities each system offers? Patient management systems are extremely helpful in communicating with your patients, monitoring your online reviews, and furthering your in-office marketing efforts. Here

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The Importance of Claiming Healthgrades, Yelp and Bing

Dental Marketing /

What does claiming mean anyway? Claiming is used to provide customers with valid, accurate information about the brand for which they are searching. From a customer experience perspective, claiming quickens and enhances the customer’s ability to find information about your local brands, services, and products in one sweep. As more patients shift to voicing their

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