QR Codes Are Back for Dental Marketing! As COVID is causing many businesses to keep customers safe by using QR codes to showcase a product, service more menu, we are seeing the same trend in the dental industry! Our team has been incorporating QR codes into our clients’ graphics, emails, and social media posts to […]
QR Codes Are Back! Read More »
If a picture is worth a thousand words, imagine how many a video is worth! In this blog, we will be giving you plenty of helpful information on the best practices to post a video on your Facebook page. Benefits of Video Databox ran a study to see just how useful a video can be
Best Practices for Posting Videos to Facebook Read More »
When asking the question, “should I add live chat to my dental practice website?”, the answer is a loud “Yes.” Here is the reality; your patients want options. They want options when it comes to the restaurants they choose to go to. They want options when it comes to what school they sent their kids
Should I Add Live Chat to My Dental Practice Website? Read More »
Our Whiteboard Marketing team members have presented in multiple webinars recently, including our client-only marketing webinar, the ACTDental COVID-19 Relief Conference, and the Florida Dental Association. Throughout our discussions, we have been asked many questions from participants. We have listed the most frequently asked questions and answers below. What are the lead generating platforms I
Frequently Asked Questions About Dental Practice Marketing During COVID-19 Read More »
As dentists continue to navigate the unstable landscape of treating patients during the COVID-19 pandemic, it is important to explore all possibilities of patient communication and treatment options. Teledentistry and mobile health (cell phone triage) may be appropriate components to incorporate into your practice’s COVID-19 treatment protocol. Communicating your capabilities to your current and prospective
The Benefits of Practicing Teledentistry and How to Communicate to Your Patients Read More »
In our work with dental practices, we’re seeing an upward trend with dentists who use PPC (pay-per-click) advertising as a primary strategy in their marketing efforts. These dentists are reporting increased visits to their websites, more calls and contact form submissions, and higher rates of conversion from web searchers to patients. Simply put, PPC is
PPC Advertising Pays Off Big for Dental Practices Read More »
For those new to the world of social media, understanding each social channel can be a little overwhelming. With Twitter, Facebook, Instagram, LinkedIn and more, it can be hard to figure out which ones to utilize. While it may seem tempting to create an account on every platform, this can end up doing more harm
How to Choose the Right Social Media Channel for Your Business Read More »
Your NAP Helps Your Business Make the MAP. Your business Name, Address, and Phone (NAP) are VITAL pieces of information Google looks for to determine your credibility and authority. Search engines take this data into account when determining which companies to select to show up during a local search for a product or service. Local
How Important Is Your Business Name, Address and Phone in Google Search? Read More »
Your website content is the foundation for every SEO strategy you implement on your website. It is, essentially, the fuel that drives the car. So, how much fuel, or content, do you need to impact your search rankings? If you search the internet for “what is the best word count for SEO?” or something similar,
How Much Content Is Good for SEO Rankings? Read More »
Google has communicated how important every dentist’s Google My Business (GMB) page is to his or her local ranking and how patients search for a dentist in their area. In fact, Google states that “local results [that] appear for people who search for businesses and places near their location” are one of the most important factors
How to Name Your Google My Business if You Have a Multi-Dentist Practice Read More »
