Dental Marketing

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The Benefits of Practicing Teledentistry and How to Communicate to Your Patients

As dentists continue to navigate the unstable landscape of treating patients during the COVID-19 pandemic, it is important to explore all ...
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PPC Advertising Pays Off Big for Dental Practices

In our work with dental practices, we’re seeing an upward trend with dentists who use PPC (pay-per-click) advertising as a primary strategy in ...
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How to Choose the Right Social Media Channel for Your Business

For those new to the world of social media, understanding each social channel can be a little overwhelming. With Twitter, Facebook, Instagram, ...
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How Important Is Your Business Name, Address and Phone in Google Search?

Your NAP Helps Your Business Make the MAP. Your business Name, Address, and Phone (NAP) are VITAL pieces of information Google looks for to ...
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How Much Content Is Good for SEO Rankings?

Your website content is the foundation for every SEO strategy you implement on your website.  It is, essentially, the fuel that drives the car. ...
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How to Name Your Google My Business if You Have a Multi-Dentist Practice

Google has communicated how important every dentist’s Google My Business (GMB) page is to his or her local ranking and how patients search for a ...
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What Can Your Patient Communications System Do For You?

As a professional in the dental field, you understand the importance of having a patient management system to efficiently run your office, but are ...
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Campaign-Based Marketing: Why You Should Start Doing It

We are big supporters of campaign-based marketing. If you are going to make the investment in creating a special, an event or a service to offer for ...
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The Importance of Claiming Healthgrades, Yelp and Bing

What does claiming mean anyway? Claiming is used to provide customers with valid, accurate information about the brand for which they are searching. ...
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Why You Should Listen to Your Recorded Phone Calls

Your front desk is the front line and ground zero of your patient experience. Essentially, the front desk is where the new patient conversion is won ...
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The Importance of Video Testimonials in Content Marketing

Videos are one of the most powerful tools in the world of marketing today. Even more specifically, video testimonials. Video testimonials allow you ...