Claiming and optimizing your Google Business Profile is one of the most valuable components of your Local SEO strategy, and it’s free! As of August 2020, Google is the preferred search engine for 92.05% of people searching for a product or service. In a 2019 study conducted by Moz, 77% of respondents used Google three […]
How to Claim and Optimize Your Dental Google Business Profile Read More »
It has been nearly six months since dental offices were forced to close their doors to non-emergency dental patients. Little to no hygiene appointments this spring, means fewer follow-up hygiene appointments six months later. This presents a potentially revolving problem every six months if your patients aren’t scheduled for their routine hygiene appointments. Steven Jensen
How to Recover from the Dental Hygiene Appointment Dropoff Read More »
When asking the question, “should I add live chat to my dental practice website?”, the answer is a loud “Yes.” Here is the reality; your patients want options. They want options when it comes to the restaurants they choose to go to. They want options when it comes to what school they sent their kids
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Media Habits and Media Consumption Well, you’re at home. All day. Every day. And night. Obviously the way you consume media has changed significantly. How, where, when and why customers consume media dictates how a marketing campaign should be planned to be efficient. Organic traffic from SEO is a 24-7, 365 foundation that is built
How Coronavirus Has Changed The Way Patients Search For A Dentist Read More »
The past month has had as much search engine volatility as I’ve seen in the past 20 years. Google and other search engines are updating their algorithms to improve the new Covid-19 affected user experience. Users are in a research gathering mindset, as opposed to the reality we knew a couple months ago, where consumerism
Google Algorithm Updates That Affect Dentists Read More »
As part of your post-COVID-19 re-opening process, it is important that every person on your team communicates the same message to patients. Create your practice policies and protocols, outline messages to communicate for each protocol; then, script these messages so everyone speaks in the same “voice.” Affordable Care + Dental Membership Plans Talking Points We
COVID Patient Scripts and Talking Points for Your Front Desk Team Read More »
As we continue to closely monitor analytics for our clients throughout COVID-19, we have seen some interesting trends as dental practices re-open across the country. Over the last few weeks, we have seen a rebirth of searches for “dentist” and “dentist near me”, and a rise in new searches for “dentist PPE” and “safe dentist”. We
Implement These 5 Reopening Marketing Strategies to Boost your Patient Visits Read More »
Our Whiteboard Marketing team members have presented in multiple webinars recently, including our client-only marketing webinar, the ACTDental COVID-19 Relief Conference, and the Florida Dental Association. Throughout our discussions, we have been asked many questions from participants. We have listed the most frequently asked questions and answers below. What are the lead generating platforms I
Frequently Asked Questions About Dental Practice Marketing During COVID-19 Read More »
Recently, media outlets and health administrators have been dropping glimmers of hope, hinting that the path to the new normal should be ramping up shortly. Although handshakes may be a thing of the past, it’s overwhelmingly pleasing to hear signs of hope from the Dr. Fauci’s of the world. Just a few weeks ago, your
Dental Practices: The Post-COVID Grand Re-Opening Read More »
While most of us are practicing social distancing while sheltering-in-place, people are searching the web more than ever. In fact, total internet hits have surged by between 50% and 70%, according to preliminary statistics. Now is the time to continue marketing and communicating with your current and prospective patients. Here are 20 things you can
Your COVID-19 Marketing Checklist to Implement Right Now Read More »
