So many factors come into play when starting a pay-per-click (PPC) campaign. A poorly optimized campaign is a waste of money and resources. As a small business owner, you are tasked with being the company accountant, lawyer, human resources, marketing and everything else. The details in researching and setting up a profitable PPC campaign can […]
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In this age of technology, your millennial patients and prospects (one-third of our population) don’t just crave modern convenience; they expect it. Everyone is online, so your practice must meet your audience where they are. Enhancing your customer experience with technological amenities not only helps you keep up with the competition but set a new
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QR Codes Are Back for Dental Marketing! As COVID is causing many businesses to keep customers safe by using QR codes to showcase a product, service more menu, we are seeing the same trend in the dental industry! Our team has been incorporating QR codes into our clients’ graphics, emails, and social media posts to
QR Codes Are Back! Read More »
If a picture is worth a thousand words, imagine how many a video is worth! In this blog, we will be giving you plenty of helpful information on the best practices to post a video on your Facebook page. Benefits of Video Databox ran a study to see just how useful a video can be
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You may not be familiar with the idea of a company’s brand having a “voice” and a “tone”. But chances are you’ve encountered it. A company develops a brand so that audiences can identify with and gain awareness of the company and its products. Why is Your Brand’s Voice and Tone Important? A brand’s voice
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Claiming and optimizing your Google Business Profile is one of the most valuable components of your Local SEO strategy, and it’s free! As of August 2020, Google is the preferred search engine for 92.05% of people searching for a product or service. In a 2019 study conducted by Moz, 77% of respondents used Google three
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It has been nearly six months since dental offices were forced to close their doors to non-emergency dental patients. Little to no hygiene appointments this spring, means fewer follow-up hygiene appointments six months later. This presents a potentially revolving problem every six months if your patients aren’t scheduled for their routine hygiene appointments. Steven Jensen
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When asking the question, “should I add live chat to my dental practice website?”, the answer is a loud “Yes.” Here is the reality; your patients want options. They want options when it comes to the restaurants they choose to go to. They want options when it comes to what school they sent their kids
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Media Habits and Media Consumption Well, you’re at home. All day. Every day. And night. Obviously the way you consume media has changed significantly. How, where, when and why customers consume media dictates how a marketing campaign should be planned to be efficient. Organic traffic from SEO is a 24-7, 365 foundation that is built
How Coronavirus Has Changed The Way Patients Search For A Dentist Read More »
The past month has had as much search engine volatility as I’ve seen in the past 20 years. Google and other search engines are updating their algorithms to improve the new Covid-19 affected user experience. Users are in a research gathering mindset, as opposed to the reality we knew a couple months ago, where consumerism
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